Problem 1. Today’s Financial Rails are Antiquated, Slow, Inefficient.

Money moves on systems dating back 40 to 50 years. These legacy systems are still used by Visa, Mastercard, Swift, ACH, NASDAQ, and the New York Stock Exchange.

Blockchain (also called “Web3”) technology is the solution. All of those systems will move to using the blockchain, with certainty, in the next 20 years, and most in the next 5.  (That's why we are doing this.)

Problem 2. Existing Corporate Systems don’t connect to Blockchain or Web3 Technology.

For enterprises to experience the financial benefits of blockchain technology, they need to integrate Web3 with their business systems, their CRMs and ERPs and accounting systems.

Enterprise adoption requires three C’s:

Salesforce is where the largest corporations operate and is fully AI tooled for enterprise.

We’ve already brought the blockchain onto Salesforce as a Salesforce native application. With 2025's regulatory changes in the US and EU Stablecoin environments, the largest enterprises on the planet, and all professional and fiscally responsible companies can begin using the blockchain.  We make it seamlessly integrated into normal operations so procedural changes can be minimized.

Slow adoption leading to rapid expansion

Adoption at the enterprise level takes time and the customers can be legions deep and more cautious than daring. That's the nature of being large.  But leaders like JP Morgan Bank are already running ahead with their own blockchain departments building Web3-powered financial products for their clients.  The market is clearly expanding toward mainstream.

Banks have 100’s, and large ones have thousands of seats filled by wealth advisors who need to access their clients full portfolios to give good advice.  30% of households already hold crypto. We are looking for that large multiplier effect from winning big customers on the Salesforce channel.

We can all agree that it was a difficult time in the US for crypto services and companies leading into 2025. to find support in the enterprise community. During the decade leading up to 2025, while many world governments adapted to the shift in financial technology toward less costly more democratized and decentralized mechanisms for tokenization, political factions in the US lashed out to de-bank and stall the emergence of this important tech, fearing a loosening of their own grip over more crude and costly banking and trading systems that generate profits from inefficiencies. 

Some caution around new technologies is always warranted. But the days of security breaches and technological confusion on the blockchain have ended, and Web3 technology safety and security have certainly been brought beyond the tolerable limits of conventional tech and up to a modern high standard. Large corporations generally do not bank outside of the political and monetary support of their governments. And for crypto stablecoins, this part has finally caught up.

The Genius Act of 2025

The first Federal regulatory framework for stablecoins in the US is now in place providing consumer protection and financial stability. The act’s teeth come from:

1. It requires a 1:1 reserve for a back stop using only low-risk assets (e.g. treasury bonds and USD). This is great for us as we already partner with the top Stablecoin providers who have large reserves already in place. Circle, for example, is already compliant with the Act.

2. It requires all issuers doing businessin the US to comply with the Bank Secrecy Act (AML/CFT) compliance. This already has become an emerging service industry for collecting compliance data and certifying. We’ve built KYC/KYB into our products through our industry partnerships with Bridge, BitRank Verified, and other providers; and,

3. It provides for prioritized stablecoin holder claims in bankruptcy. This last part is huge for US corporations. Now large company risk managers, CEO’s and CFO’s can finally say, yes to the use of Stablecoins for treasury and operations!

What this means for Web3 Enabler is that companies and eterprises whose CFOs and CEOs were unversally concerned about the unresolved regulatory climate before the Act, could relax their views on crypto and begin testing and using Stablecoin rails. Enterprise corporations can finally move to the modern blockchain infrastructure we offer.

Stablecoins Will Rule

During the adoption period for the Genius Act, since the Federal legislation makes clear the rules for stablecoins, stablecoins can be expected to be heavily used for transaction settlement. 

Web3 Enabler already partners with top stablecoin providers, including Circle. We are the only app providing access to Circle’s features, natively on Salesforce.

We are partnered with Salesforce for channel access to their client client base of corporations and enterprises. And we are targeting the 100 best Web3 financial, business, and technology providers  we can find on the blockchain, to add to the Salesforce financial ecosystem through the Web3 Enabler platform.

Product & Market Rollout

With the advent of the Genius Act, companies are now enabled to use our Web3 Stablecoin payment solutions. Before the Act, we developed bespoke solutions for Web3 partners interested in being on Salesforce. Since the pre-Act period was problematic for sales of Blockchain Payments to most corporations, we also developed Digital Asset Wallet for Salesforce Financial Services Cloud (FSC) as an early cycle product (“0-1 Phase”) to open up platform SaaS revenue opportunities without dependence on and waiting for the political shift from passage of the Act.

Current Product Developments

We run a continuous app development cycle with new versions for our products being published monthly on average.  We have a current backlog of serivces to integrate.

Digital Asset Wallet for FSC (Financial Services Cloud) 

Digital Asset Wallet for FSC is approved for the AppExchange and has past security review.  Future developments include Practifi and Skience versions to extend our market for the product.

Blockchain Payments for Salesforce

The Sales Cloud Addon for Blockchain Payments is live in the store.  Commerce cloud and Revenue Cloud addons are in development.  Since the clouds are relatively new in Salesforce, our early availability on them is expected to help us stand out.  Extensions to Salesforce native accounting partner, Accounting Seed, and Store Connect PoS (point of sale) systems should move into development in Q1 2026.

Extended Product Road Map

Digital Asset Wallet for FSC (Financial Services Cloud)

As the Digital Asset Wallet for FSC develops we will add support for RWA (real world assets) which will become increasingly important in the wealth management business.  Then as wealth manager products come out in their Web3 format, we are already in position to capture transaction business.

Blockchain Payments for Salesforce

Blockchain Payments has liquidation wallets for accepting crypto directly into the bank (off ramp).  The current version also implements Vendor Liquidation wallets which enables the full on and off ramp segments.  As far as we know we are the only software provider to implement a Salesforce Wallet feature allowing for full management of the wallet experience from inside Salesforce.  We have fully eliminating the standard blockchain wallet view, unless you want it.

Web3 Data Cloud / Agentforce

We are planning a new product called Bespoke Connectors which provides a conduit for the expanding new world of Web3 data and information services to bring their growing data and information into the Salesforce ecosystem for Salesforce customers to access with Salesforce Agentic Ai.  We are also exploring the world of Agentic Ai decision making using Web3 Data and with our Circle partnership we expect to be enabled to automate Web3 transactions.

Target Customers

Blockchain Payments Customers

Mid-to-large and enterprise companies, particularly those in industries with global operations and high transaction volumes (e.g., retail, manufacturing, tech, finance) who already use Salesforce and face challenges with costly and slow international payments.

Digital Asset Wallet for FSC Customers

Wealth management and financial firms running financial services cloud. Digital Asset Financial Accounts lets wealth managers view their customers’ digital assets as easily as they view conventional investments.

Our Client Acquisition Strategy has a three-pronged approach

1. Partner Track

We are reaching out to the community of Salesforce Partners to join our program and promote our features to their Salesforce customers.

2. Events and Tradeshows

Events and tradeshows are critical components of our channel marketing strategy. To become known in the Salesforce world we will appear at Salesforce events including:

• Dreamforce - 40,000 In Person and 200,000 On-line attendees

• World Tour Events - 25/year with 5,000 to 10,000 attendees - admins and partners

• Dreamin’ Events - 75/year, heavily populated with local partners

• Trailblazer User Groups - small intimate local groups filled with enthusiasts looking to increase their Salesforce capabilities

• Blockchain Blazers - currently virtual, transitioning to being managed by Web3 Enabler

• Our own side events - Private demo and social experiences around Crypto or Salesforce events.

3. Social Media and Digital Advertising

     

To target more and more great feature partners for our products, and to reach Web3 forward customers who are media centric we will also target social media and advertising on platforms in the Web3/Crypto Community like Telegram and Discord, and in other communities using:

• Live Streaming Webinars

• Active Social Media

• Targeted digital advertising

Other Acquisition Strategies in the Salesforce Mega-sized Market

Targeting specific areas within Salesforce is expected to yield significant results.  Cloud services are where Salesforce expects some of its significant growth as clients make use of the Agentic and AI tools which are a part of their cloud architecture and strategy.  Web3 Enabler has

On Financial Services Cloud we are targeting 137 top banking and financial companies.  This cloud offers premium support for these high-value clients.  29% of consumers now hold crypto. Our product use case is for Digital Asset Wallet to begin with.  It speaks to the need for thousands of wealth managers managing high net worth portfolios at these banks to be able to see into their clients’ wallets on the blockchain and better advise them on portfolio allocations.

Revenue Cloud is one of the fastest growing clouds at Salesforce, recently being completely rebuilt as Revenue Cloud Advanced. We were one of the "early approved" ISVs to build on Revenue Cloud. Our Addon, Blockchain Payments for Revenue Cloud, focused on integrating with the invoice/payment cycle, is in security review at this time.

Estimates of Manufacturing Cloud put this part of the Salesforce client base at over 15,000 big manufacturing businesses, with 5000 of them very large and the top 200 all global household names.  They are in industries like automotive, consumer durables, consumer consumables, and many more arenas.  Their supply chains are global. This use case is for Blockchain Payments and solves timing issues related to global supply by increasing the speed of cross-border and overseas payments for goods.  Instead of waiting days and being further hampered by time zone differences on top of slow banking, our product allows for virtually instant payments in minutes not days.  Picture this: It’s 9PM and you are still in the office.  You are in the final order zoom meeting with your supplier in India for a very large order.  You do a virtual order signing and send payment at the same time.  Your order hits the floor while you are still on the call. We use stablecoins under the hood which can now be safely used by public entities under US law.  We are targeting purchasing departments and C-suite efficiency experts.  This use case is really about time and competitive edge.

For Retailers there is Salesforce Commerce Cloud which its estimated powers more than 800 well known retailers in the US alone, and 20,000 total businesses.  We are targeting retailers to add crypto payment options to their sales and customer service payment choices.

Bespoke Stage

We are building a reputation in the Blockchain Community as the Salesforce “Go To” Company.

This is why Circle and Ripple’s internal Salesforce Teams have met with us and requested proposals.  This has yielded, to date, three Bespoke Open Source Projects and one commercial product, grant funded by a blockchain accelerator, QubicLabs.

• Cardano for Salesforce - v.1 built and ready for security review.

• XRP for Salesforce - v.1 built and being prepped for AppExchange

• Circle Wallet for Salesforce - v.0.1 built, v.1 being prepped for AppExchange

• Digital Asset Wallet for FSC -v.1 launching built with grant funding from Qubic Labs

Initial SaaS Marketing Phase

Following the Genius Act in July, we began to implement our marketing funnels to filter the Salesforce market for potential early adopters.  We are pursuing 3 types of potential clients: 

• Financial Advisors for Digital Asset Wallet for FSC to be able to read their clients’ crypto wallets.

• Sales Managers for accepting customer payments using Blockchain Payments for Salesforce, to broaden their market.

• CEOs/COOs/CFOs for using Blockchain Payments to send and receive international payments

The market perception of Stablecoins and Crypto has definitely done a total 180. But companies need time to line up budgets and buy in. This is going to happen in both the Crypto and Salesforce Ecosystems.  

Market Feedback

For Digital Asset Wallet, our information product for Investment Adviors, we just received Salesforce AppExchange approval and so we have been speaking with Investment advisors who might use our product. When considering their need for visibility into client portfolios with crypto, they all agree they need the product.  But they also were not sure just how fast their firms would move to implement a solution. 

For Blockchain Payments, the market feedback to our initial entry into the payments space was difficult. Stablecoin adoption seemed to be years off with little to no interest in the space.  While things were warming up after the change in administration in 2025, the GENIUS Act and publicity around Circle’s IPO really began to get attention.  We think from potential user discussions that corporate adoption will now begin.  We are also addressing links to accounting systems that some potential users have expressed interest in.  We have already built out on-ramps and off-ramps, and native wallet support.   Soon we will be adding native Quickbooks and Netsuite support. The excitement for adoption in 2026 - 2028 is exciting us and the feedback is great for our development focus.

The major players in Web3 are also adopting Salesforce for their core information stack.  This includes: Circle; Ripple; the Hadera Foundation; and more.  They all run Salesforce internally. Ironically, they are struggling to connect their communities and blockchain payments solutions. We have begun discussions with them and we are excited to work with them.  As they roll out community systems based upon Salesforce Experience Cloud we plan to integrate their blockchain payments to their vendors inside their new Salesforce systems.

Competition

Web3 Enabler's initial strategy is to maintain its first mover advantage as a fully integrated Native Salesforce payment and information platform for Web3. On the Salesforce AppExchange only a select group of high quality independent software vendors are allowed to be native. 

Competitive View

While we are not the only payment solution, we are the only Salesforce native application that supports Crypto Payments. Our pricing is substantially less than using third party gateways like Bitpay, as well as cheaper than using integrated credit card based solutions like Stripe + Blackthorn Payments. Third party systems like Bitpay require extensive custom software solutions to integrate the data. Using our native app requires the minimum amount of friction and the maximum data and compatibility for all your transactions.

Goals and Milestones for the next year

In December 2025 we began adding the first clients for SaaS products. In 2026 our goal is to increase the number of clients to over 30 and 100+ seats and to add significantly more use cases and Web3 features for treasury, a/p, and revenue functions including 

3-Year Growth Plan

The Web3 Enabler team believes the passage of The Genius Act will unlock the market for Blockchain Payments for dozens of use cases over the next few years this will be true for enterprises and companies in or out of the Salesforce ecosystem.  In addition a strong showing from Digital Asset Wallet is expected in the financial wealth management sector.  Pilot programs are expected for the products to be strong in 2026. 

While the actual timing of this projection may differ significantly depending on the rate of corporate adoption of the technology, and certainly has some dependency on the capital available and deployed on marketing, the multiples of growth in year 3 are assumed due in large part to bigger seat numbers per entity served as larger customers are assumed to come online and out of testing.

Alex Hochberger, Founder/CEO
Peter Hubshman, Founder/COO

Web3 Enabler’s SaaS Blockchain access products are targeted to large corporations.  The future of banking and financial tech for corporations is on the blockchain.  The passage of the Genius Act (July 2025) has finally unlocked the move to blockchain solutions by such corporations.  CEO’s and CFO’s of large companies can finally choose to use Stablecoins without the regulatory risks and concerns that characterized the use of crypto in the US before the Act.  Web3 Enabler is in position to exploit this opportunity.

Web3 Enabler is the only blockchain services platform fully native to the Salesforce environment.  Salesforce is a big and exclusive distribution channel, with 150,000 top US and international corporate clients including 91% of the Fortune 500 and most of the largest institutions in the world.  Each Salesforce customer has 100s and even 1000s of seats, giving Web3 Enabler a huge potential multiplier effect from the addition of any single targeted client.

Web3 Ennabler is seeking funding for Marketing and growth, to make its singular presence on Salesforce known and take advantage of the immediate demand being caused by the shift in the regulatory environment.