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Unicorn Hunt
Leana Rybalkina
Vancouver, United States
·
Member since
Apr 2023
Value-add investor
Investor
Investments & reservations 1
Leana
invested
$500
Why I decided to invest $500 dollars of my own hard-earned, sweat-and-tear-acquired money, is an excellent question! I have done so much research on this aspiring group of individuals, like you wouldn't believe.
Cooking has always been an insecure mental road-block of sorts. And even when I'd finally doubled-down and agreed on a random recipe I had found online, the next step of having to grocery shop with no clear understanding of how much to buy of a single ingredient, why I was buying it, and the purpose it served in my dish, had always been a vision blocker of sorts. It was like someone had just pranced on over and slapped the glasses off my face. Graciously running them over with a grocery cart in Aisle 5. Everyone keep calm, I'm simply expressing for the dramatic art of story-telling.
Coming from the perspective of a first-time consumer of such an invention, my thoughts, when encountering ZEST via an Instagram Reel for the very first time, were: "Graham seems to know what he's talking about. Throwing down puns left and right, chopping away at the cutting board at an unfathomable speed. This is snazzy, noble content. I actually learned something easy enough for a dummy, like myself. Insecure in the kitchen now, but.. is..is that a pRoMiSe oF a BeTteR FuTurE?!"
The $10 subscription fee sounded more than reasonable. I was hooked. I fell in love with grocery shopping for the very first time. Coming home. Setting the mood with a candle or two. What bliss!
Everybody knows that the majority of Startups businesses fail. Was it the product? Perhaps the founder lacked a level of Grit needed to persevere in the first 2 yrs of business. Maybe he was alone! Imagine starting from the ground, up, all by your lone-some. Personally, I am just now getting into the investing scene. All of this is very new to me. But when I found out that this company was established by a tight, close-knit, group of individuals, that only propelled me forwarded in my confidence to move forward with an investment. This amongst many other things, of course.
I believe that having co-founders with different strengths and ideas can be really helpful for a company. It means that you can appeal to more people and build a stronger foundation. Working within a team environment nourishes accountability and encourages one another to provide their support where it is needed; a God-send! And when co-founders take on tasks that align with their strengths and expertise, the work tends to progress more smoothly and efficiently. Each co-founder can focus on their area of expertise and contribute to the company in a meaningful way. As a result, tasks are completed faster, and the company can achieve its goals more quickly.
I'm excited to experience, first-hand, the exciting growth of this company. I have such high hopes for its success. And you should too! Founders of Zest, if you're reading this, I congratulate you! You have just created something state-of-the-art and inspiring. Yet to be experienced by the world!
Chest proud and head high!
All the best to you wonderful people,
Leana
7 months ago
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