Opportunity
Reports indicate continued trend toward healthier drinking habits
The problem: Accessibility
The non-alcoholic (NA) beverage landscape has evolved from a lack of options in 2019 to major challenges around accessibility in 2023.
Demand expectations are similar to alcoholic beverages. Nearly all Americans (94.7%) do not have access to a variety of non-alcoholic beverage brands within 2 days' shipping. Polling also reflects that few in the US can name more than one non-alcoholic product.
Explosive growth in an emerging market
According to Statista, the number of users in the non-alcoholic drinks market is expected to amount to 94.9M users by 2028.
With reference to Axios, annual spending on wellness in the United States is estimated to be over $450 billion, and this number is increasing by more than 5% each year.
The sales of non-alcoholic beverages grew by more than 7% in volume in 10 key global markets in 2022, reaching a market value of over $11 billion.
It'd be interesting to ask your favorite restaurants if they're getting more questions about non-alcoholic options as well.
The solution: Bardelia
Bardelia is leading the rise of the non-alcoholic movement as the coffeehouse for non-alcoholic beverages. It also features the optionality of a speciality retail store in a comfortable setting for customers.
Product
Bardelia has the right selection alongside fast and easy access
Retail stores can serve as both discovery points and fulfillment centers.
Bardelia's differentiating factors
- Reinventing the non-alcoholic beverage industry by creating a consistent, personalized shopping experience across the US
- Developing a new way to shop that combines the best of online and offline experiences while meeting the needs to customers in the post-pandemic world
- Providing customers with a wide range of choices and the information they need to make the best decisions