Deal highlights

• Open access influencer marketing platform 
• Give brands and advertising agencies the tools to find, hire, and pay up-and-coming micro influencers at scale for sponsored social media content 
• Team launched 1st product in Nov 2017, a bounty freelancing platform that hosted 90+ premium clients who collectively distributed about $5M in payments to over 70,000 users 
• Projected 300% subscription growth in 3 years with launch of Influencer Marketing program
• Team has experience in marketing and freelancing space
• Berkeley Blockchain Xcelerator Fall 2019 Cohort Alumni

Problem

Influencers are demonitized and brands lack tools to manage influencer campaigns at scale

Influencers are frequently demonetized on youtube, and a large percentage of their revenue is taken by platforms. Influencers also often have trouble finding the right brands to partner with and don’t know if the brand will pay them. Influencers don’t know how to grow their brands and create high quality content that resonates with their target audience.

Currently, the process for a brand to hire an influencer is a messy one. Brands seeking to hire influencers for their ad campaign, blindly search social media platforms looking for the right one without insight into the influencers audience, engagements, views, and metrics.  

Why micro influencers? 

Micro Influencers, with an audience between 10k - 100k subscribers, offer brands optimal ROI for sponsored content campaigns. Micro influencers have better post engagement metrics, fewer fake followers, a dedicated audience, and they are typically more affordable than celebrities. This makes them the optimal partners for brands seeking to directly sponsor influencers. 

Solution

An Open Influencer Platform helping brands find, hire and pay influencers

In the same way we changed the bounty space, we aim to revolutionize influencer marketing with our upcoming influencer marketing product. 

Bounty0x launched in November 2017 and revolutionized the bounty hunting gig economy. Our bounty hunting platform simplifies the bounty campaign process, allowing businesses to easily post bounties while also giving freelancers the opportunity to earn by posting content to their social media channels. 

When we launch our influencer marketing platform in 2020, the platform will give businesses the tools to run influencer marketing campaigns at scale, and maximize their influencer marketing ROI. 

The Influencer platform will allow brands and marketing agencies to:

1. Create an influencer campaign with detailed instructions to give influencers the information they need to create the perfect branded content. 

2. Search our database of 30m+ influencers for the perfect matched influencers for their campaign, using over 20+ advanced search criteria, including audience, engagement, likes, and demographics, along with AI and deep learning influencer recommendation engine that will allow us to scan billions of social media posts. 

3. Outreach to the perfect influencers at scale to invite them to participate in a campaign, negotiate deal terms, and receive work from influencers for approval.

4. Easily track campaign ROI, engagement, and views.

5. Quickly distribute payments to influencers directly through the platform. 

Why is Bounty0x optimally situated to solve this problem?

Over the past the past two years we have successfully built and grown a bounty marketing platform, where companies pay freelancers with cryptocurrency in exchange for freelancers creating simple marketing and content creation tasks like writing articles, creating youtube videos, posting content on social media. 

Traction

$500K revenue in 24 months, and paid over $5M in rewards to over 70K users

Since launch, Bounty0x has been steadily increasing its user base. With over 70k+ registered freelancers completing thousands of bounties each day. Over the past 8 months, Bounty0x has received over 800 bounty submissions per day on average. We've generated over 500k in revenue in 24 months, and paid over $5m in crypto tokens to our 70 thousand users.

Press

Market

The influencer marketing industry is on track to be worth $5B-$10B by 2022

We are excited to move into the influencer marketing space because the market size is growing year over year. Millions of professional influencers are monetizing their social media content so they can continue to generate content full time for their audience. 

Likewise, brands are seeing better ROI from organic in content sponsored ads compared to traditional marketing channels. Some brands have even started allocating the majority of their marketing budgets to influencer campaigns.

Source: The influencer marketing industry global ad spend

Business model

Our influencer platform business model is SaaS, and marketplace transaction fees. We will have a fully functional free plan for all brands, and offer upgraded plans with additional features. 

Unlike our competitors, we plan on having a fully functional free plan available so brands and agencies can use our platform to see if it works before paying for additional premium features. It will also be free for influencers to use. Our plans are:

Transaction Fee + SaaS 

• Startup, $500/mo — 1 User account, 500 influencers emailed, 1 social listening stream

• Small Business, $900/mo — 1 account, 750 influencers emailed, 3 social streams, Influencer Demographic Data

• Professional, $2,500/mo — 2 accounts, 2k influencers emailed, 10 social streams, Influencer and Audience Demographic Data, API & Exports

• Enterprise, $3,500/mo — 5 accounts, Unlimited influencers emailed, 25 social streams, Influencer and Audience Demographic Data, API & Exports

Competition

What makes our product different?

Bounty0x is different from influencer marketing competition and is already a market leader in the Bounty marketplace segment. 

Unlike competitors in the influencer marketing space, Bounty0x will support new social media platforms so that brands will be able to find up and coming micro influencers across all social media channels, including TikTok, Firework, DLive, Snapchat and more. 

Additionally our software will be available for anyone without having to First register sign up, demo, or pay. 

What's next

On track to launch our Influencer Marketing product in 2020 

The  influencer marketing product will be a new product enabling brands to search, hire, track, and pay social media influencers for branded sponsored content. 

Companies will be able to post influencer marketing campaigns, invite and hire influencers to participate and track campaign ROI, and easily send payments to influencers via the platform.

Targeting $3M in investment 

Founders & team

Our team has extensive experience in the marketing and influencer space and we are optimally situated to meet the demands of our clients in building the next generation influencer marketing platform. 

Our CTO has over 5 years experience in blockchain at Thomas Reuters and KPMG as a blockchain engineer. 

We have also put together a team of advisors with extensive experience in marketing and blockchain.

Angelo Adam, CEO

Attorney. District0x Community Manager, WeTrust Freelancer. Crowdfunded ethereum. Member of the Digital Ledger Defense Coalition. Equities Trader at a Hedge Fund.

Deniz Dalkilic, CTO

Software Engineer Thomson Reuters. Worked in Applied Innovation team on Blockchain/Ethereum projects. In particular concentrating on public Blockchains and DApp development via extensive use of Java and Smart Contracts.

Advisors 

$1.2 million ICO raise

Bounty0x raised $1.2 million in an initial coin offering in December 2017. Advisors and investors include:

Sean Hoge

Managing Partner at Ventury Coin

Dan Bainbridge

Managing Partner at Bigbird.vc

George Li

CEO and Co-Founder at WeTrust

Join us to build the leading influencer marketing platform!

Together we can make it easier for companies and influencers to grow their communities, engage their audiences and increase revenue.