Deal highlights

• Breakthrough natural solution for ADHD to avoid or reduce the use of prescription medication.
• The only supplement to include all 12 ingredients shown in 20+ independent clinical studies to significantly reduce symptoms of ADHD.
• A $14B market, growing 6.2% a year - one of the fastest growing pharma categories in the world.
• ADHD affects 11% of school-age children, 1 in 5 high school boys, and 120M+ children worldwide. 
• Developed by a mom. Loved by kids and parents to be tasty and easy to take.
• Targeting to breakeven in Year 1 based on verified costs and margins.

Attention-deficit/hyperactivity disorder (ADHD) affects 11% of school-age children. Symptoms continue into adulthood in more than 75% of cases.

ADHD is characterized by inattention, impulsivity and hyperactivity. It can severely impact a child’s ability to do well in school and form friendships, cripple their self confidence and prevent them from reaching their full potential.

ADHD rates are skyrocketing

Medication often has severe side effects

We recognize that medication has a place in the treatment of ADHD. Sometimes it is the only thing that works. But it has side effects, sometimes quite serious ones.

Existing natural supplements are too complicated

There is a better way

True Clarity is a breakthrough new natural supplement to safely and naturally treat the symptoms of ADHD and avoid or reduce the use of prescription medication.

Complete

True Clarity is a complete set of the 12 vitamins, minerals, oils, probiotics, and herbs that have been shown in clinical studies to significantly reduce symptoms of ADHD - combined into just 4 chewable tablets and 1 spoonful of Omegas 3/6. 

It is the only ADHD supplement on the market to include all these ingredients.

Backed by science

The ingredients in True Clarity have been shown in 20+ independent clinical studies to significantly reduce symptoms of ADHD. The dosage we use is the one demonstrated to be effective in the clinical studies.

It is the only ADHD supplement that use the correct dosages shown to have an impact.

Tasty

Kids like taking True Clarity. They are yummy chewables plus a sweet spoonful of Omegas 3/6 in three tasty flavors chosen by our kid advisors. No pills or powders.

Easy

Each True Clarity box contains:

• 31 daily packets with 4 chewable tablets per day
• 31 daily single-serve packets of Omegas 3/6

It is shelf-stable and easy to take on the go. Just grab one of each packet and you're set.

US-made high quality

True Clarity is manufactured in the US at a GMP-certified NSF-approved facility. That’s the highest standards in the dietary supplements industry.

All ingredients are certified to the highest purity and sourced from ethical suppliers.

Kid-tested, parent-approved

Our supplements have been tested by our panel of 6-15 yr-old kid advisors and their parents to ensure they are tasty and easy to take.

We are the only company in the ADHD care market that has kid and parent advisors to help design and test our products.

A community, not just a product

Being a parent of a child with ADHD is hard. It's a daily struggle to find something that helps your child and saves your sanity. Parents often feel lost and alone.

FreshMynd is more than a natural supplement. We are creating a community around our common problem to identify solutions, share ideas, and support each other. 

We also continue to research science-backed solutions that will help - through nutrition, supplements, therapy, mindfulness, fitness, and more.

Progress to date

• Analyzed 100s of websites and read 100s of clinical research papers
• Identified 12 active ingredients proven in independent clinical studies to help measurably reduce symptoms of ADHD
• Interviewed a dozen different manufacturers 
• Partnered with an awesome, US-based, GMP-certified, NSF-compliant manufacturer
• Created the product formulation, flavors, taste, and packaging with continuous input from kid and parent advisors.
• Created a community of ADHD parents and children
• Signed on 5 amazing team members
• Completed financial projections and product pricing
• Chosen as finalists on the Meet The Drapers reality crowdfunding TV show

Future pipeline

We have exciting plans for the next few years. 

Beyond the supplement we plan to launch in Year 1, we are already hard at work on a coaching app that will provide daily support to both parents and kids dealing with ADHD.

Years 3-4 will be about expanding what we've learned and developed to more countries and special needs.

Adherence-centered business model

FreshMynd will sell supplements in monthly packages via our website and retail online and brick & mortar partners. We will offer convenient subscription plans to simplify adherence for parents. With an affordable monthly subscription price of under $75 + free shipping, we are targeting 50% gross profit margins.

3 reasons to invest

1. The market is very large and growing rapidly. We seek to capture just 3% of that market by year 4 and are targeting the equivalent of approximately 5,300 monthly subscriptions in 2018 which would allow us to break even.

2. Our business model is focused on developing a robust recurring revenue stream by encouraging users to sign up for subscriptions.

3. Our founders have deep e-commerce and retail experience and have successfully executed several global product launches.

Global ADHD therapeutics is one of the fastest growing categories in the market.

Go-to-market strategy

Our plan is to immediately implement a multi-channel distribution strategy targeting both B2C and B2B channels.

Competitive landscape

FreshMynd is the first science-backed, kid-friendly, and parent-friendly combination supplement in the ADHD market. We have the highest number of individual ingredients shown in clinical studies to significantly reduce the symptoms of ADHD.

We plan to use that first mover advantage to remain the clear market leader and protect our unique formulation through patents and trademarks wherever possible. We are uniquely positioned to be a strong alternative, or complement to, prescription medications, depending on the severity of the symptoms.

Prescription medications are the most commonly used solution, but they suffer from severe side-effects and high costs. They are mostly not available in kid-friendly flavors and formulations.

Single-ingredient supplements have limited effectiveness by themselves and need to be combined with multiple other ingredients for maximum benefit. Many of the individual supplements shown to be effective in reducing symptoms of ADHD - like Bacopa Monnieri and Pyctogenol - are not available in kid-friendly flavors and formulations.

Combination supplements often include only 2-3 ingredients shown in clinical studies to help reduce the symptoms of ADHD and many other ingredients with no proven benefits, so consumers are essentially paying a premium price for filler ingredients. In addition, dosages of effective natural ingredients are rarely the ones shown to be impactful in clinical studies, resulting in limited effectiveness. Few of these supplements are available in kid-friendly flavors and formulations.

The ask

We’re looking for an initial investment of $500K.

This should enable us to launch the product within 3-4 months of completing the funding.

• Optimize supplement formulation
• Complete manufacturing
• Create distribution at retail and online
• Launch the product in the US

We are very focused on managing costs. We are going to do it like this:

Keep headcount low  

No extras like a nice office or fancy coffee  

Low COGS and solid product margins  

Only major spend is marketing to drive sales  

Financial projections

We are being conservative by assuming the addressable market for FreshMynd to be the whole US 4-18 patient population and only 5% of adults with ADHD, which is 10+ million. We plan to expand rapidly to the adult population as a whole, thus doubling our potential market as new products are introduced at a later stage.

Our COGS is based on conservative quotes on formulation, packaging and logistics suppliers costs.

We are targeting to achieve breakeven in 2018 and profitability in following years.

Invest in FreshMynd

The FreshMynd team

We care. For us, this is personal. We have loved ones who are dealing with ADHD.

We understand how confusing, scary, and difficult it is to find science-based data on ADHD, the effectiveness of available treatments, and what truly helps.

Our mission is to enable children with ADHD and their parents to live healthy, happy lives. We give them the tools they need to help their minds and bodies thrive safely and naturally.

Seema Lindskog — CEO & Co-Founder

Seema has 20+ years of experience in marketing leadership at companies like Kraft Foods, Western Digital, Roku, and Evernote.  She is an expert in marketing – strategy, brand identity, ecommerce, retail marketing, international, product marketing, global product launches, and more.

Seema is mom to a little boy and loves spending time with her family and dog.  She is passionate about wellness and health and instills those values in her family’s daily life.

Devesh Sharma — COO & Co-Founder

Devesh has 30+ years experience in Finance, M&A, Strategy, and Operations at companies which include Carrier, Allied Signal, Bosch, Alstom, CMC, Tomlin Investments. He is the financial and operational wizard gluing all the pieces together.

Devesh loves spending time with his 3 kids, cooking gourmet meals, going for seriously long 10+ mile walks, and enjoying life and friendships. He firmly believes that a healthy, fit life is within reach of all of us.

Other team members

This is about hope.

The truth is, when a child has ADHD, it affects the whole family. Kids struggle with low self-esteem, meds, and side-effects. Parents struggle with their child’s behavior issues and finding treatments that work. FreshMynd wants to change that.

Our mission is to give hope back to families. Create safe and natural solutions that make life better for both parents and kids. Because ADHD shouldn’t define them or what they can achieve in life.

Our breakthrough supplement is an easy and tasty daily dose of vitamins, minerals, and herbs. Real results backed by science. No side effects, no bitter pills or powders. It’s a solution that works for the entire family.

We have big plans beyond supplements. We are working on a coaching app that will give both parents and kids unlimited daily access to their own psychologist, nutritionist, fitness and meditation coaches.

Join us in creating safe, natural solutions to ADHD for parents and kids. Someone you love is struggling with ADHD right now. Give them a better way.