Jonnatan Leiva planned to open a restaurant in 2014, after returning to the Bay Area from New York, where he had spent mo...
Convenience & quality = $$$
Americans do not have good access to healthy and affordable fresh food options. Condos, break rooms and lobbies across the country have a void. This dilemma is worse for people working odd hours, living in impoverished areas or working in industrialized food deserts.
Great food right in your building
We make healthy fresh food more accessible than fast food, spend around 2 minutes and $9 for a farm to fridge meal.
FullSkoop is changing the nature of convenience food with localized curation in our "farm-to-fridge" approach. You can find us where the soda machine used to be.
Food/ Our co-founder, chef Jonnatan Leiva, is a world class chef from San Francisco. He leads our R&D team using data and industry trends to create engaging consumer experiences.
Tech/ Smart Food. Smart Fridge. Smart Phone. Customers use our mobile app to remotely check real time inventory, prices, nutritionals and promotions. We us our cloud dashboard to remotely manage our fleet of smart fridges. Individual fridge data enables a compelling product mix for each community.
Location/ Prominent placement in high traffic areas keeps waste and meal delivery costs low while driving ROI and data insights.
Micro retail stores
Our farm-to-fridge kiosks feature meals, snacks and drinks for every time of day. Offerings range from yogurt parfaits and salads to microwavable entrees. Our partner options include premium drinks, ready to eat snacks and take home meal kits.
Food carts to smart fridges
FullSkoop started in 2017 in the San Francisco financial district, selling premium meals via wholesale and our retail food carts. We grew top line revenue by 4.5x in 2018 and 2x in 2019. Using the same production model, our focus moving forward is growing our retail channel via smart fridges to capture a higher net profit.
Health conscious urbanites
Our target demographic are professionals and students ages 18-55. Our wholesale accounts include discerning health conscious communities; premium grocery, gym and office delivery platforms.
Micro retail store focus
The 2021 retail food market ranges from permanent closures to large operators with lethargic infrastructure. Our focus is growing our retail smart fridge channel to represent 75% of our overall top line sales.
Our 43% gross margin on smart fridge retail translates to 21% net yielding a 6x return over four years.
Big opportunity now
Fresh food smart vending in the US has been gaining momentum with a couple dozen companies cumulatively deploying 8,000 units in recent years. Technologies span from cameras and weight sensors to RFID and robotics . On a big scale companies like Amazon are aggressively evolving these technologies in large format(grocery/convenience stores). Like many technologies Covid-19 has accelerated US smart vending adoption by ten years; most notably the work from home shift in condo complexes.
*TAM based on $42k annualized sales per location
Frictionless speed to market
Our largest competitor has 1,500 deployments, a drop in the bucket based on the market opportunity. In addition to having a full day menu we make internally we also have shelf leases for partners with complimentary products; premium drinks, snacks & meal kits. This provides an inexpensive retail footprint for partners while we handle all logistics & transactions.
In this partner exchange we further mitigate risk for underperforming stores while fortifying our cash flow. Partners are required to co-promote the micro store via social media, promotions & tastings. Strategically our partner revenue enables cost free placement for the host facility(Hospital, Condo, School, etc.).
Bay Area: 96 fridges in the next 18 months
With your investment, FullSkoop will enter into phase II of our market strategy. We will place 96 fridges across the greater San Francisco bay area within eighteen months of reaching our funding goal, earning us $2.9M in ARR.
$500k raised to date
We have previously raised $500k in seed funding from angel investors, friends, and family. Funds from our Republic offering will go towards producing 100 new smart fridge units, fleet upgrades, targeted marketing and new hires.
Sid's orientation to realizing vision has always been systems, team and technology. He is a naturally curious person with a big personality that drives culture, process optimization and partnerships.
Jonnatan is a sought after industry consultant as well as having held executive chef roles at some of the most recognizable names in fine dining. Accolades include: Rising Star Chef, SF Chronicle | Iron Chef America, 2x with Chris Cosentino | Featured Chef at The James Beard House | Food Network Contestant | Top 100 Restaurants, SF Chronicle | Named Top Chefs Under 35, Where Magazine