Wouldn't it be The Worst if I told you that CaraDelevingne learned a new language during quarantine, in between baking br...
Problem
A lack of innovation in women's sensual health and wellness.
The sensual health and wellness industry is highly fragmented, composed of a plethora of companies and brands. Yet within this large market, there is limited focus on design by and for women. Without standout brands providing innovative products, most women don't even know the brand of their own adult toys.
No meaningful mainstream brand recognition
Lack of investment in technology innovation
Limited focus on design by and for women
Highly-fragmented market ripe for consolidation
Solution
Award-winning sensual health and wellness consumer technology.
Lora DiCarlo products use advanced technology to mimic human touch and movements. Our products empower people to boldly embrace their sensuality through self-exploration and education.
Our in-house engineering team developed patent-pending technologies to create superior, innovative products. Health and wellness innovation also comes from providing education with an accessible and holistic knowledge base, and complimentary access to certified wellness coaches.
Product
Empowering individuals to take ownership of their pleasure with innovative consumer technology.
Our products are designed and engineered with consumers' needs and desires in mind. Each of our products offer unique benefits and features, dedicated to serving proven consumer needs.
We are proud to be recognized by Technori as the BEST CONSUMER TECHNOLOGY. Lora DiCarlo is the #1 female-founded, female-led startup for amount of funds raised on Republic, launched in 2021.
MEET THE LORA DICARLO PRODUCT COLLECTIONS
Due to social media advertising censorship we can’t include images of our products or a direct link to our website on this page. We hope to change that. To see our full product collection, including our newest releases, visit our website.
Traction
We launched our first product in 2020 and generated $7.5M in revenue with 68% gross margins.
We grew from a single product company to a worldwide multi-product, multi-channel brand.
We launched 11 products covered by 13 patents pending
We shipped over 50,000 products to customers from warehouses in Hong Kong, Amsterdam, and Los Angeles
We sell directly to customers through our eCommerce website in 37 countries
We are featured on shelves in 350 retail locations across the world
A-list model and actress Cara Delevingne joined us as Co-owner and Creative Advisor
Worldwide brand recognition.
Lora DiCarlo has received immense PR coverage in media outlets such as The New York Times, Fast Company, Washington Post, Allure, Bustle, TIME Magazine, WIRED, and The New York Post.
Covered in 108 articles (Nov. 2020 - March 2021)
Total article UVM (unique visitors per month) 37 billion
Total ad value $64 billion (The Lede Company)
Customers
Explorers who believe in gender empowerment.
Our customers are explorers who believe in gender empowerment and are looking to expand their education for themselves and with their partners.
We are developing a bigger platform for a community that understands that sensual wellness is wellness.
Our customers are highly engaged and want to help break the stigma around pleasure.
Business model
Global e-commerce and wholesale infrastructure
We offer our products through our online store and global wholesale partners. Our flagship product, Osé, continues to be our most popular product, accounting for 36% of our sales.
We have an established female sales team based in California and Barcelona, with over 45 years of global industry expertise. We've been shipping wholesale accounts since September 2020. Our global wholesale business is 57% US, 39% EU and UK, and 4% the rest of the world.
We have a global logistics infrastructure with warehouses in LA, Hong Kong, and Amsterdam. We are positioned to maximize the growth potential in the market on a global scale.
Market
The global sensual wellness market has doubled in recent years to $74.7 billion dollars.
Intimacy is a basic human need. It’s not going away. Increased mainstream acceptance of pleasure continues to drive market growth.
The sensual wellness market represents the potential for significant financial returns.
With global brand recognition as a technology innovator and world-wide sales, Lora DiCarlo allows investors to participate in this expanding market.
*Source: Allied Market Research, June 2020 | *Source: Global Wellness Institute, Global Wellness Economy Monitor, October 2018
Competition
Uniquely aligned with what consumers want.
As a female-founded, female-led brand, we are positioned for continued growth in the sensual wellness market.
- We understand what women want in a brand — empowerment and technology. Our survey of 1,472 female identifying individuals shows Lora DiCarlo’s focus on empowerment and human-touch technology are the top two brand attributes:
- We have patents that create barriers to entry and prevent copycat products. Our products are covered by proprietary and patented technology including US Patent No. 10,980,703, US Patent No. 11,007,113, and 11 other pending patents.
- Our in-house engineering team has a research partnership with the Oregon State University College of Engineering, the #4 graduate robotics program in the USA. This unique research partnership allows access to the capabilities and expertise of a Tier 1 land grant university.
*Source: Lora DiCarlo Female Sexual Pleasure Study, Attitude and Usage Report, June 2019
Vision and strategy
A leader in creating an equitable world
Lora DiCarlo aims to be a thought leader and primary driver in a world where individuality is celebrated and exploration is praised. Since our founding, our mission and proprietary technologies have received global acclaim. Moving forward, we continue to innovate new products and services, to serve each consumer, and work towards creating an equitable world.
Leading The Path To Pleasure
Setting out on a mission to destigmatize pleasure is no small feat, and we couldn’t be prouder to have actress, model, and activist Cara Delevingne join Lora DiCarlo as a co-owner and creative advisor. Lora, Cara and the Lora DiCarlo team will work together to continue pushing the boundaries.
Mind-blowing Technology
Our products are engineered to be inclusive, user-friendly, and most importantly, mind-blowing. They combine innovative technology with the beautiful design to delight you in the moment and inspire you to keep exploring your well-being.
Funding
Lora DiCarlo has raised $7M.
We have raised money from investors including Republic Labs, Romulus Capital, River Bend Capital, VU Fund, Gaingels (global network of LGBTQ+/Ally investors), and individual investor Cara Delevingne (model, actress, and activist).
Founders
Lora DiCarlo.
Lora Haddock DiCarlo founded her namesake brand in 2017 with a mission to create a more equitable world. Prior to launching, the brand broke ground at CES, with its flagship product Osé, winning a coveted innovation award. Quickly rescinded, the CTA cited the product as “obscene”. Lora quickly became a vocal advocate for sensual wellness brands, stressing the importance of inclusion in the broader wellness category.
Continuing to garner accolades, the brand has seen explosive growth with over thirteen patents-pending for its award-winning technology. In addition to becoming a leader in wellness tech, Lora is building a team rooted in her founding values of respect, empowerment, and integrity.