It is said that there is no greater disability in society than the inability to see a person as more. - by Robert M. Hens...
Problem
Mobility is the single largest problem faced by people with disabilities and the elderly
People with disabilities are among the most marginalized groups in the world.
170 million Indians face challenges related to mobility | 8 out of 10 people do not venture out of their homes | Accessible transport & assistance is nearly non-existent |
Disability is now understood to be a human rights issue. People are disabled not only by their bodies but also by society.
15.3% of the world’s population lives with some form of disability
These barriers can be overcome by:
- Promoting access to mainstream service
- Investing in Specific programs for people with disability
- Providing adequate funding
- Increasing public awareness and understanding of disability
Solution
myUDAAN: A one-stop solution for all problems related to mobility
We empower individuals to take control of their independence.
myUDAAN is a technology-driven service that enables the PwD and Elderly to book on-demand Mobility Assistants, get information on Accessibility, and get access to Mobility & Mobility Products. Assistive Technology coupled with our in premise/outdoor Assistants will solve last-mile mobility issues, it also provides accessibility information not available on another medium.
Product
A single epicenter app that connects users to mobility products and services
Our core product is our assistive technology app which provides mobility, mobility services & mobility products. Our app has unique industry-first accessibility and mobility assistance service. We also have a host of different products and services that increase the quality of life for our users. Finally, we offer a comprehensive and vetted care program that provides on-demand assistants for in-premise and outdoor mobility.
Our products and services are inclusive by nature
Watch in Sign Language: Book on-demand wheelchair assistant
Traction
3x award winners for our work with disability innovations
myUDAAN is an award-winning platform. We were winners of the 2020 NCPEDP Award, the 2020 Disability Innovations Lab, and 2020’s Meet the Drapers. Participating in Mercedes Benz Research & Development, and receiving technology funding from Faster Capital.
The Highlights:
Customers
We help anyone with difficulties around mobility – especially the elderly, people with disabilities, and more
In India alone,140M+ elderly people face mobility challenges. On an individual basis, mobility challenges restrict independence and dignity – and on a societal level, exclusion creates social stigma and dependence. Our company is created to help all these people. We’ve had the joy of helping people attend dance recitals for the first time in years, and expand everyone’s world.
Hear from our users:
Business model
Omnichannel revenue stream with free customer acquisition
myUDAAN employs an omnichannel business model. We accrue revenue through bookings of assistants, sales of assistive mobility products, general sales, and introducing mobility devices to new customers and companies. We have free customer acquisition through our accessibility service and have seen 43% customer retention, as well as a gross margin of 20%.
We have done extensive R&D and proof of concept for 10 months and started with paid service in September '20. We have received an outstanding response from our users, and the company is seeing an upward trend. As shown in our Customers section, our feedback and brand image have been excellent.
Market
Assistive mobility is a $6.2B+ market
Our Total Addressable Market is the $6.2B+ assistive mobility market. By 2025 the elderly and PwD population in India will increase to 189 million.
Our primary marketing strategies will entail direct to customer approach through digital media.
We began by recognizing that each individual faces a different mobility challenge and a one-size-fits-all approach would fit none. Our company has crafted its services and products to reflect the vast range of needs and mobility preferences.
Competition
myUDAAN is the only company providing an epicenter for mobility needs
myUDAAN enjoys a first to market competitive advantage in a fragmented market. We are the only single epicenter platform that provides all inter-related mobility solutions. We also have a one-of-a-kind mobility assistant service, which allows customers to book assistants just as they would an Uber. Finally, we are passionate about creating a mobility ecosystem that provides freedom and independence to our users.
Vision and strategy
Expanding our platform, products, and geographical scope
myUDAAN is planning a massive expansion on virtually all fronts. We plan to be available across India within the next six years. In that time, we will also build out more one-stop solutions for disability schemes and certificates, introduce a dedicated marketing platform, and create a news-only related platform for our targeted community. In short, we will continue following our company's mission to bring dignity and freedom to everyone.
Geographic Expansion Plans
Our vision is to revolutionize assistance, accessibility, mobility, and inclusion through a single epicenter technology and reach 170 million PwDs and elderly people.
Funding
Self-funded and ready for growth
Raising to solidify our standing as India’s leading mobility epicenter
myUDAAN is currently raising funding to support our scaling and advertising efforts. Current investors include Faster Capital. With your support, we can dominate the currently fragmented market and establish ourselves as the leading epicenter for India’s mobility services and products.
Founders
Ravindra is an entrepreneur who always wanted to create a social impact startup. Anil, on the other hand, was already growing successful startups. They have known each other for a decade and have come together as founders of myUDAAN.
Ravindra is driven by his passion and supported by Anil's experience.