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The Search for the Perfect Backcountry Brew Is Over
Outside Online
Ditch your backpacking French press. We’ve found something better. We’ve finally found our solution: Steeped Coffee.
Problem
SINGLE-SERVE CAN BE
Solution
STEEPED COFFEE® IS
Why hasn't this been done before?
Steeped™ Brew Bags are not just coffee in a tea bag. Instead, it's a new, trusted brewing method that's backed by years of innovation while delivering the highest-quality taste.
Steeped was created for simple convenience, but sometimes, the simplest things are the hardest to achieve. Having worked with top roasters and Q Graders, Steeped has put a lot of innovation and engineering into making something this simple, just work. The result: a craft cup of coffee experienced in the way that it was intended to be.
With no machines required, the result is a game-changing brewing method that is as simple as brewing tea.
Product
STEEPED COFFEE®
BREWING METHOD
An unplugged single-serve brewing method, similar to the ritual of making tea, using specially engineered Steeped™ Brew Bags.
PROPRIETARY PLATFORM
A proprietary technology licensed to top brands through custom co-branded Steeped Packs®.
CATEGORY CREATOR
Steeped Coffee® is not just a single brand but a whole new coffee category driving hundreds of top brands.
Cat & Cloud Coffee / Licensed Roaster Partner
INNOVATION
STEEPED™ BREW BAG
STEEPED™ OUTER PACK
PRODUCT CONFIGURATIONS
IN-HOUSE BRAND(S)
LICENSED ROASTERS &
PREFERRED PARTNERS
The best roasters and brands are choosing Steeped™ Brew Bags as their premium single-serve solution — increasing both brew method awareness and adoption. Steeped is proud to help make specialty coffee more accessible to all.
PRIVATE LABEL
Steeped offers a turnkey solution for top brands (and nonprofits) to offer their own custom co-branded Steeped™ Packs — serving up a powerful branding tool to help fuel organizational impact through a delicious cup of coffee.
Traction
NATIONAL DISTRIBUTION
Steeped continues to grow its diversified sales channels across multiple industry verticals.
FEATURED CUSTOMERS
LICENSED ROASTERS
HOSPITALITY / FOOD SERVICE
GROCERY
NATIONAL DISTRIBUTORS
AS SEEN ON
AWARD-WINNING
BUSINESS
PRODUCT
Customers
TAKE YOUR MOMENT
Business model
COFFEE REIMAGINED
As a Certified B Corp and Public Benefit Corporation, Steeped, Inc. operates in the specialty and single-serve coffee markets — to bring these two high-growth trends together in sustainable packaging for the first time. Steeped Coffee® brings the universal tea-drinking experience to the entire coffee market, making craft specialty coffee accessible to everyone, anywhere.
Headquartered in Santa Cruz, California, Steeped provides proprietary, single-serve technology to the D2C & B2B distribution channels under its Steeped in-house brand, as well as providing the Steeped™ Brewing Method and IP to hundreds of top coffee brands through licensed partnerships.
Welcome to Coffee Simplified®.
COMPREHENSIVE IP STRATEGY
STEEPED PRODUCTION
POSITIONING FOR GROWTH
In 2023, Steeped launched into the next phase of its long-term business goals: to transition to a more scalable and profitable model — utilizing Steeped Licensed Manufacturing facilities to produce Steeped’s products, as well as bringing new product capabilities online. This benchmark in our strategy allowed Steeped to:
- reduce indirect costs (i.e. overhead and production model) while significantly increasing profit margins
- streamline team, reducing workforce and related overhead, while adding key new hires (e.g. EVP of Sales, CFO)
- substantially reduce burn rate while extending runway
- enable a scalable and predictable business model, primed for more growth ahead
- shift focus to Steeped as a platform vs. a single in-house brand (i.e. emphasizing existing roaster partnerships)
GO TO MARKET: FOOD SERVICE
[PAID] FREE TRIAL
Food Service allows Steeped to sell bulk volume product (streamlining logistics) to companies who then give away Steeped Coffee to end consumers for free — requiring no purchasing decision (saving substantial marketing dollars to acquire new customers). This strategy rapidly expands awareness and adoption of the Steeped™ brewing method, where Away From Home hotel guests become At Home users, weekday employees become weekend fans, and air & sea passengers become passionate ambassadors.
With ultra-premium quality, no equipment required, and no plastic waste, Steeped is literally the perfect solution for the Away From Home and Food Service markets. Having made key hires in this space, Steeped is excited by initial traction as well as a full pipeline of opportunities ahead.
Market
PEOPLE LOVE COFFEE
Coffee in the US alone generates $80B in annual sales with 80% of adults drinking coffee while consuming over 500 million cups every single day. Steeped has tapped into a huge gap in the high-growth single-serve and specialty coffee markets.
DO YOU DRINK COFFEE?
The way we drink coffee is changing, one cup at a time. Steeped Coffee is the simplest way to make great coffee wherever life takes you. Take Your Moment — while at home, at work, or on the go.
Competition
EXPANDING THE MARKET
Steeped Coffee incorporates the best features from other brewing methods while eliminating the drawbacks of each.
COMPETITIVE ADVANTAGES
Vision and strategy
NEW STANDARD IN COFFEE
Steeped Coffee is not trying to fit within the current coffee market, but rather expand the limits of the entire coffee category by increasing customer accessibility — similar to how the single-serve bag transformed tea drinking and became the standard for convenience. Steeped is going a step further by bringing together ultra-premium taste, unplugged convenience, and authentic sustainability to revolutionize coffee.
Steeped is disrupting the limited nature of the current coffee market. We're dedicated to amplifying the coffee shelf in every grocery store, home, office, or wherever life takes you.
Impact
COFFEE WITHOUT COMPROMISE
Steeped is pursuing Coffee Without Compromise, and is passionate about the amount of good we can do together.
MISSION
As both a Benefit Corporation and Certified B Corp, Steeped is focused on Purpose Beyond Profits. We strive to innovate and find new solutions to old problems, to be a light on a hill, to honor and value every relationship, and to set new standards of doing Business Without Compromise. We pay attention to every detail, to bring people the most convenient, high-quality, ethically sourced, and sustainably packaged products available. Our entire company ethos is focused on how we can be good stewards of the planet and to love people.
CORE VALUES
PURPOSE BEYOND PROFITS
As a Public Benefit Corporation (PBC), Steeped has enhanced our legal structure to match our values. We operate as a for-profit C Corp, but have updated our Articles of Incorporation with a statement of purpose. This subtle improvement allows Steeped to legally focus on Purpose Beyond Profits — expanding the measurement of success from a single to a double bottom-line company.
CERTIFIED B CORP
Accountability and measuring impact are at the forefront of our activities. We are continuously tracking and reporting through our B Corp Certification, which is monitored by the third-party nonprofit, B Lab. Putting action beyond words, Steeped is proud to be part of a community of leaders driving a global movement of using the power of business to solve social and environmental problems.
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, legal accountability, and bold company policies, to balance profits and purpose.
SINGLE-SERVE SUSTAINABILITY
Single-serve coffee has long had roots in sustainability but has now become synonymous with plastic waste. With so much time, energy, and passion that goes into each cup of specialty coffee (see journey below), the single-serve Steeped™ Brew Bag format is an ideal solution that keeps coffee from being dumped down the kitchen sink.
The Steeped™ Brew Bag method is pre-dosed, pre-ground, and provides each individual the freedom of choice, which maintains ultimate convenience and intrinsically helps conserve our cherished coffee commodity.
SUSTAINABILITY
Steeped has made sustainability a key focus to avoid negative environmental and ethical impacts from success.
Guilt-Free Packaging: Our award-winning, Guilt-Free Packaging is commercially compostable and made using renewable bio-based materials.
Ethically Sourced: Steeped Coffee strives to choose direct trade or Fair Trade Certified coffees to ensure farmers get a fair wage.
Steeped strives to make every component of our product responsible for both the planet we’ve been given to steward and the people on it. Steeped takes every possible step to ensure that our sacred coffee rituals go unnoticed by the next generation.
STEEPED™ GIVING FUND
Drink Coffee. Make an Impact. Since day one, Steeped has been committed to giving a portion of revenue, rather than just profits, to our Steeped Giving Fund — making our success not just what we get but what we get to give.
PACKS FOR IMPACT
Steeped is excited to use Steeped™ Brew Bags as a tool for elevating non-profits, churches, and purpose-driven companies through our discounted private label program — utilizing custom graphics to help passionate organizations spread their message by simply sharing a cup of coffee.
PACKS FOR GOOD
Packs For Good is a program built to support non-profits with branded landing pages on the Steeped Coffee website, where all sales generate a 20% top-line revenue donation back to that non-profit to support their mission.
Among other inspiring organizations, Steeped is a proud partner of charity: water, on a mission to help bring clean and safe water to every person on the planet, where 100% of donations fund clean water.
Funding
INVESTOR COMMUNITY
STEEPED’s fundraising has come through trusted referrals from our incredible Steeped investor community — a growing purpose-driven network of individual investors and venture groups.
Steeped is excited to welcome both existing and new investors who are passionate about the amount of good we can do together (while drinking great coffee)! We hope you’ll join us for all the big things ahead!
Founders
Josh Wilbur
Founder & CEO
OUR FOUNDER’S STORY
COFFEE ANEW
Meet our founder, Josh Wilbur, an impact-driven entrepreneur and inventor who loves coffee, our planet, and the people on it.
Over a decade ago, Josh found himself packing an entire suitcase of coffee gear just for a holiday visit to the in-laws. He realized, “There has to be a simpler way to enjoy great coffee.”
While evaluating existing single-serve options, Josh was confronted with a sea of single-use plastics, quality limitations, cumbersome machines, and countless compromises in the name of ‘convenience.’
Determined to find a better way, Josh embarked on a journey to reimagine Coffee Without Compromise. He envisioned an elegant solution that was both universally accessible and sustainable — seamlessly blending the all-in-one convenience of tea-making with the quality of specialty coffee.
The result? The game-changing Steeped Coffee brewing method, blending together ultra-premium taste, unplugged convenience, and authentic sustainability!
Summary
Quick Sip
- Massive Market Size
- Innovative & Disruptive Technology
- Proprietary Competitive Advantages & IP
- Diversified Market Verticals
- Traction & Product Market Fit
- National Distribution
- Established Market Share
- Scalable to Mass Adoption
- Experienced Team & Partners
We hope you'll join us for all the exciting opportunities ahead!
