The role of digital currencies in our world 

The market for blockchain (Web3) driven transactions is growing

B2B cross-border payments on the blockchain will exceed $4.4T, accounting for 11% of total B2B cross-border payments in 2024. The largest use case segment: Cross-border payments and settlements.

Cryptocurrencies are well capitalized and here to stay

With total market capitalization at $2.5T, and growing at 12.5% annually, Cryptocurrencies plus their stablecoin cousins like Circle's USDC, are poised to continue in their progress and growth.

The businesses behind Web3 services are also growing.

Escalating demand for secure and transparent transactions across many industries is driving market growth for blockchain businesses. In 2023, the Global blockchain market was valued at over $18B, and projected to be worth $470B by 2030, an expected CAGR of 60%.

Enterprise businesses will adopt blockchain solutions when they integrate with the CRM/ERP systems they run their business on.

• For Enterprises to experience the financial benefits of blockchain, they need to integrate with their business systems, their CRMs and ERPs. Those systems are the source of truth that companies use to run their business.
• Enterprise adoption requires: compliance with regulatory rules, compliance with accounting rules, and compliance with corporate IT policies. Web3 Enabler is focused on solving those problems.
• Blockchain payments are 90% cheaper and settle 95% faster than traditional methods (International Transaction Costs are excessively high, especially in the Global South).

• Rising inflation has increased demand for stable, alternative assets like cryptocurrencies.

• Companies like Circle and Ripple are driving regulatory compliance to open widespread adoption.
• Traditional Bank to Bank SWIFT transactions typically cost $25 on each side, a 1% transaction fee, and a 2% bid-ask spread by each bank on the conversion. A Peer to Peer Stablecoin payment on the BASE Network typically costs 0.5% On-Ramp/Off-Ramp charges, with transaction fees in the pennies.

Web3 Enabler is partnering with major CRM and ERP providers to provide blockchain solutions natively to their environments.

Major Corporations run their business processes on their CRM and ERP systems. Web3 Enabler applications work across existing infrastructures as native applications and extensions with little to no workflow changes.  We are a low friction opportunity for change. 

We are building on Trusted Partnerships

Currently available on the Salesforce AppExchange, Web3 Enabler will soon expand to Zoho, Netsuite, Quickbooks, Xero and other leading business software providers. We partner with trusted names to bring secure, compliant blockchain technology to traditional business workflows.

Our Partners are Financial and Business Powerhouses

The Salesforce AppExchange does $140B in a $1.4T Salesforce annual economy. Zoho's Marketplace now features 2,000 Apps and 1M installs. Intuit, Xero, and Netsuite's SuiteApp Marketplace are all growing as SaaS companies release native solutions.

90% of Salesforce customers use one or more AppExchange applications, driving the $140B market.

Blockchain Payments by Web3 Enabler provides instant connectivity for Salesforce customers

Blockchain Payments by Web3 Enabler drives efficiency and security for corporates who want to use blockchain payments for their teams using Salesforce.

1. Instant Connection – Blockchain Payments by Web3 Enabler links cryptocurrency payments directly into the systems businesses already use, like Salesforce, so there's no need for new software or complex setups.

2. Faster and Cheaper Transactions – Payments are processed at a fraction of the cost and time compared to traditional methods, saving businesses money and speeding up transactions.

3. Trusted and Flexible – Built with reliable technology like the Ethererum, BASE, XRP Ledger, and Bitcoin Ledger, Web3 Enabler provides secure, easy-to-use payment options for smoother financial operations across borders.

Future Products

We are excited to be expanding our product offerings and platform with more features and core product services.

Web3 Wallet for Salesforce

Powered by Circle’s Programmable Wallet Technology, and partially supported by a Circle Development grant, the Salesforce Corporate Wallet is a 100% Salesforce Native wallet that is managed 100% within Salesforce. Circle’s technology supports Ethereum, BASE, and other EVM based blockchains, as well as Solana. We plan to add XRP and Bitcoin as well.

On-ramping and Off-ramping will be natively included via our partnerships with Circle (USDC Access), Bridge (part of Stripe), and Abyiss.

New Digital Asset Financial Accounts

Financial Services Cloud, used by 137 top banking and financial companies, offers premium support for high-value clients. With Bitcoin and Ethereum ETFs now available, cryptocurrency ownership is increasingly mainstream, even if FINRA Advisors don’t handle it directly.

Digital Asset Financial Accounts is a planned application for Financial Services Cloud, providing advisors with visibility into clients’ digital asset holdings and values. Just as advisors need details on bank accounts, investments, and mortgages, insight into digital assets completes the financial picture and enhances advisory quality.

Capital Access

• We just received a pre-seed investment of $110K from ChainReaction, part of $225K in pre-seed investments through October 2024.

Blockchain Partnerships

• We've already signed multiplestrategic partnerships with major industry players and Regulatory Influencers such as Ripple, Circle, Bridge, BitRank Verified, Pound Token, CryptoAPIs, and Abyiss.
  
  

Customers in line

• Enterprise Clients: We work with XRP Ledger Foundation and Circle. We are in talks with Cardano, Sui, Filecoin, and Stellar. In the business model these are our "white label" clients.
• SaaS Clients: We now have 50+ companies in various stages of our onboarding Pipeline who will roll-out over the coming quarters.
• In 2024 we received $100K in a First Grant from the XRP Foundation, and approved for a $15K in a First Grant from Circle. We are lined up to receive follow-on grants in larger amounts in 2025.

Early Interest & Development

Early interest in the product was strong enough for some excellent reviews of its features and development in our v1 MVP. But 6 months later we are on to V2 which includes many of the great partners we signed during this productive early period.

Our new V3 Architecture is rolling out in 24Q4 and 25Q1, which includes deep integration with Sales Cloud, Financial Services Cloud, Commerce Cloud, AccountingSeed, and StoreConnect.

6-Months Later

For corporate Salesforce users, quality and performance and reliability and security requirements make a high performance bar. From submission through the more fully featured V2 was a 12-month journey.

Now, with 50+ customers in our pipeline for our Blockchain Payments product, we are preparing to add our customer service and support components at a Salesforce level of excellence.  Our team will be nothing short of that and will match up to our software in the Salesforce environment. 

So this is an important reason behind our current capital drive. We plan to absorb more team, test our onboarding systems and then implement that first group of customers in Q1/Q2 2025. 

Why Salesforce first?

The Salesforce Ecosystem at a glance:

Salesforce is the dominant player in business automation. Its AppExchange is an exclusive "walled garden" that takes 18 months for a new independent software vendor (ISV) to enter. New ISVs must offer a unique product solution in comparison to existing Salesforce features.

• Client Reach: Salesforce has a vast client base, with 150,000 companies using its solutions, including 91% of Fortune 500 companies.
• Brand Power: In Ecommerce, over 13,500 leading brands, such as Williams-Sonoma and Wayfair, leverage Salesforce to serve more than 2 billion customers worldwide.
• Exclusive Access: Salesforce’s AppExchange, a controlled marketplace, offers only 2,000 Independent Software Vendor (ISV) partnerships, making it highly selective.
• Unique Offering: We are the only authorized ISV Partner in the Salesforce AppExchange providing Salesforce Native Blockchain Payment solutions.
• Revenue Potential: The AppExchange generates $140 billion in annual sales from accepted ISV products, giving a significant growth opportunity for partners like Web3 Enabler.

Target Customers

Primary Customer (Blockchain Payments)

Mid-to-large and enterprise companies, particularly those in industries with global operations and high transaction volumes (e.g., retail, manufacturing, tech, finance) who already use Salesforce and face challenges with costly and slow international payments.

Primary Customer (Web3 Wallet)

Companies interested in adopting Blockchain for Transactional Purposes but are not interested in using a traditional Web3/Crypto Wallet.

Primary Customer (Digital Asset Financial Accounts)

Wealth management and financial firms running financial services cloud. Digital Asset Financial Accounts lets wealth managers view their customers digital assets as easily as they view conventional investments.

We have deep relationships with Ripple and Circle as both Customers and Partners.

Ripple. We work tightly with a variety of departments in the Ripple corporation. We developed XRP for Salesforce with a XRP Ledger Foundation Grant. We are co-sponsoring the XRP Army Meetup in New York. We are working with our counterparts at Ripple on on-ramp/off-ramp solutions. We are coordinating to jointly sponsor and promote the Salesforce “Blockchain Blazers” events with Ripple. We are among the first partners to announce support for 

RLUSD (Ripple’s Stablecoin) and Poundtoken on XRP.

Ripple recently invited Web3 Enabler to be a guest at Ripple Swell, their annual conference. We were there to celebrate the formal announcement of RLUSD, but we are finalizing our plans to support RLUSD and it's related on-ramps and off-ramps in 2025.

Circle. We are an inaugural member of the Circle Alliance Partnership. Circle is sponsoring the development of Web3 Wallets via a Developer Grant. This Web3 Wallet product is planned as an MVP in Q1 2025, and should be a fully functional v1 Product in Q2 2025.

We are also getting early access to "USDC Access", Circle’s on-ramp/off-ramp solution for USDC and US Banking.

And our relationship with Circle includes our marketing partnership, development partnership, and personal connections with the Circle Team.

We've already added important product feature partners who deliver real value:

BitRank Verified. BitRank Verified is the leader in blockchain transactional safety in the world. Their technology was originally developed for Homeland Security. They provide real time analysis of wallets, including a safety score and flags for risky transactions. 

BitRank Verified is up and running on our product platform on Salesforce.

With their product on our platform, we are also able to flag our customer's transactions for Dark Web, Terrorism, Money Laundering, and thousands of other datapoints. Blockchain Payments added support for BitRank Verified in its v2.3.

Bridge. We are exciting to be working with Bridge as a universal on-ramp/off-ramp provider. Bridge, acquired by Stripe for $1.1 Billion in October, is a close partner of ours for managing KYC and ACH/Wire integrations. Bridge Liquidation addresses are expected to be supported in v2.6 of Blockchain Payments, and the full on-ramp/off-ramp capabilities will be native in the Web3 Wallet.

Our Client Acquisition Strategy has a three pronged approach

1. Partner Track

We are reaching out to Salesforce Partners to join our program and promote our features to their Salesforce customers.

2. Events and Tradeshows

Events and tradeshows are critical components of our channel marketing strategy. To become known in the Salesforce world we will appear at Salesforce events including:

• Dreamforce
• World Tour
• Blockchain Blazers

3. Social Media and Digital Advertising

To target more and more great feature partners for our products, and to reach Web3 forward customers who are media centric we will also target social media and advertising on platforms in the Web3/Crypto Community like Telegram and Discord, and in other communities using:

• Live Streaming Webinars
• Active Social Media
• Targeted digital advertising

Other kinds of acquisition strategies peculiar to the giant Salesforce environment

Targeting specific areas within Salesforce is also expected to yield siginificant results. For example, we plan to create a custom solution for Salesforce Financial Services Cloud. There we expect to garner attention for some of our great features and feature partners whose offerings will be specifically useful to customers in this area.

Financial Services Cloud, used by 137 top banking and financial companies, offers premium support for high-value clients. With Bitcoin and Ethereum ETFs now available, cryptocurrency ownership is increasingly mainstream, even if FINRA Advisors don’t handle it directly.

Digital Asset Financial Accounts

Digital Asset Financial Accounts is our first planned product for Financial Services Cloud, providing advisors with visibility into clients’ digital asset holdings and values. Just as advisors need details on bank accounts, investments, and mortgages, insight into digital assets completes the financial picture and enhances advisory quality. (See Product Section)

Future Cloud Solutions

We plan to release solutions for all major Salesforce Clouds. As the health care related blockchain solutions mature in the marketplace, we we are planning to build SaaS Products to integrate those solutions to Health Cloud. We are exploring partnership arrangements with supply chain projects to integrate into Manufacturing Cloud. Salesforce is planning to grow their industry specific clouds from 17% of revenue today to 80% of revenue in ten years, so Web3 Enabler is ahead of this shift.

Strategy on Salesforce

Web3 Enabler's initial strategy is to maintain its first mover advantage as a fully integrated Native Salesforce payment platform for crypto. On the Salesforce AppExchange only a select group of high quality independent software vendors are allowed to be native. 

Competitive View

While we are not the only payment solution available on Salesforce, we are the only Salesforce native application that supports Crypto Payments. Our pricing is substantially cheaper than using third party gateways like Bitpay, as well as cheaper than using integrated credit card based solutions like Stripe + Blackthorn Payments. Third party systems like Bitpay require extensive custom software solutions to integrate the data. Using our native app requires the minimum amount of friction and the maximum data and compatibility for all your transactions.

Beyond the Salesforce App Exchange

Our strategy is similar in the other app marketplaces we are joining.  We provide blockchain services in an integrated native and platform secure format to the system and software your business depends on.

We have signed or started partnership discussions with Zoho, Intuit (Quickbooks), Xero, Sage, Hubspot and Netsuite. We intend to implement products on their app marketplaces in 2025 and beyond.

Goals and Milestones for the next year 

Blockchain by Web3 Enabler was launched in Q4 2023 and since then we scheduled our XRP for Salesforce release in Q1 2024 and released the 2nd version of Full Featured Blockchain Payments in Q2 2024. 

Model Projections vs Minimum Targets

Our minimum target revenue goal for 2025 is $1M.  Our model projection is almost $3M.  We believe it is possible to reach this larger target by doing the excellent job we are planning to do with our initial group of beta onboarding clients, and, if/when early corporate interest in the blockchain unfolds strongly with the change in government administration in the US.

The model is an optimal plan. The blocks in blue (Salesforce), and red (other app markets), for 2025, represent target SaaS product sales. These may not begin as soon as planned for in the model, but could begin faster than our minimum goal as we apply marketing capital, which means it's a really good idea to plan ahead in a model.  Finally, the green in this chart represents whitelabel and grant opportunity sales.  We believe these will occur as planned, given our current pipeline and discussions.

Model Breakeven Analysis

We have the ability to run at low cost.  In our model, as we climb the revenue curve (blue) our overall spending (red) to plan uses $450K in capital and reaches the model's breakeven point in the 4th quarter at about $2.5M in revenue, $1.5M above our minimum target and lower spend plan.  But the inflection point could come earlier or later and this model helps us prepare.

5-Year Plan in the Model

Our 5-Year goal is to pass $100M in revenue.  In our model we test the 5 year mark at close to $200M.  Even at this higher target, we believe this model represents a modest view of potential growth and market penetration for Web3 services going corporate.

Funds raised to be used for Development, Marketing and Operations

At our target total max funding, $1.235M, we plan to use the funds to strengthen our core team with customer service roles, business development roles for landing and closing customers at industry (Salesforce) events, and adding to engineering for even faster develpment of blockchain partner features plus powering up an integration rollout to additional ISV marketplaces with marketplace partners.

* includes 6% fee to intermediary at max offering.

Alex Hochberger, Founder/CEO

Peter Hubshman, Founder/CFO

Widespread global adoption of stablecoin payments and blockchain technology is inevitable. It creates lower cost transaction infrastructure and bypasses older slower costlier legacy systems. Eventually most businesses will be forced to adapt as shareholders will demand it. But right now "crypto" is too different and outside of corporate standards and procedures for most businesses to use.

That is, until now. Web3 Enabler paves the path for corporate adoption of Web3 products and services. We eliminate the fear and friction surrounding crypto services for Global Business. Our platform lets corporates expand options to cryptocurrencies, stablecoins, and other Web3 services by integrating fully to already established CRM/ERP and IT infrastructure.