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WellWell isn't accepting new investments

WellWell’s deadline was March 17, 2021

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Logo of WellWell

WellWell

Plant Based Functional Beverages
B2C Drinks Supplements
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$164,271
Raised
349
Investors
Successfully funded and closed on March 17, 2021.
Invest in WellWell

Open for investment

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Closed on March 17, 2021. Information may not be up-to-date. Campaign closed on March 17, 2021. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by WellWell LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
WellWell Crowd SAFE WellWell Form C.pdf
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Hear from some of the 349 investors in WellWell


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Highlights


$1M+ raised
Company has previously raised over $1M in capital
$500K+ revenue
Company had over $500K in revenue in the past 12 months
  • 785,000+ bottles sold to date
  • 800+ retailers including: Whole Foods, Walmart, Kroger, HEB, Erewhon, etc
  • $4.5M total capital raised from strategic partners in CPG with big exits
  • Advised by AJ and Gary Vaynerchuk
  • 49% of direct to consumer business is subscription revenue
  • 1,800+ IG stories featuring WellWell, people love the taste and quality!

Problem


Burnout has reached astronomical levels and it's killing us

Prolonged stress comes with a slew of health issues ranging from physical to psychological.

  • The overwhelming majority (76%) of people experience burnout at work (Gallup).

  • More than 33% of Americans have displayed clinical signs of anxiety, depression, or both since the coronavirus pandemic began (Pew Research)

  • Nearly 43% of all adults over the age of 20 in the U.S. – about 93.3 million people – are currently obese (CDC)

  • 68% of Americans struggle to sleep at least once a week causing 41% of people use over-the-counter sleep aids several times a week (Consumer Reports).

Solution


Science-backed recipes formulated for holistic recovery

Burnout, stress, and exhaustion take a toll on our health in more ways than one. We see the effects in our sleep schedule, workouts, diets, output at the office and more. 

WellWell is here to help combat burnout from all angles.

We take recovery seriously and have developed 7 beverages with effective doses of powerful ingredients.

  • Real Functional Benefits: We use effective doses of powerful ingredients so you actually feel a difference.

  • Minimally Processed: WellWell is made fresh and bottled without preservatives unlike many competitors.

  • Quality Ingredients: Our drinks feature real, clean, organic and non-GMO ingredients to fuel your body with the best.

Product


Functional beverages that actually function

WellWell is informed by science. Our drinks deliver effective doses of functional ingredients to help you tackle all of life’s challenges from a hard workout to a hangover to a sleepless night.  

  • WellWell is made fresh and stays refrigerated 100% of the time.
  • We use bottles made from 100% rPET (already recycled plastic), which helps create a market for using recycled plastic and pushes everyone toward sustainability.
  • All drinks are certified non-GMO, certified Kosher, gluten-free, plant-based, low sugar, and non-dairy.

Traction


800+ Points of Distribution Including Walmart, HEB, Whole Foods, Kroger, Erewhon, Fresh Direct, and more.

Featured Organic Press

WellWell’s science-backed, plant-based drinks have been picked up by a number of media outlets—and even named one of the “best ready-to-drink protein shakes” by GQ Magazine.



Customers


We've generated massive social media impact with thousands of pieces of user generated content

WellWell has grown an obsessed following of loyal customers who also act as brand ambassadors to spread the word to friends, family, and across their social networks.

Hospitality and exceptional customer service is in our blood, which has driven tons of engaging conversation with customers on Instagram:

Business model


We meet our customers where they are

WellWell is for the people. We're not "too cool" or "exclusive"—we're for everybody.


Market


Perfectly positioned within 3 hot, growing markets

With an increased demand due to health priorities during the Covid-19 pandemic, our market is forecasted to witness a CAGR of 8.66% between now and 2024.

Everyone is Craving Plant Protein, Not Just Vegans

  • Consumers are focused on adding more protein to their diets—WellWell is positioned to give people the satiating boost they seek when on-the-go.
  • Protein drinks are a fast-growing segment within the beverage industry, and is expected to surpass $40B+ by 2024. 
  • Younger consumers in particular are adding more plant-based foods to their diets, and this is likely to continue along with the growth in awareness of the environmental impact of food and drink choices.

WellWell Maps to Functional Attributes Wanted by Consumers


Sugar is the Enemy

  • People are seeking low sugar options like WellWell—80% of 23,000 people surveyed by FMCG Gurus said they planned to reduce their sugar intake to be more healthy due to Covid-19.

Adaptogens and Nootropics are on the Rise

  • Offering the highest functionality, consumers are seeking out Adaptogens and Nootropics like those used in WellWell as they become more familiar with the benefits the offer

Competition


Innovating the functional beverage category with recipes backed by science

WellWell is lower in sugar, made with cleaner ingredients, and tastes better than the competition.

Many beverage brands are stuck in the past. As a more holistic approach to health became essential to combat the stress modern life, people simultaneously became interested in beverages that were natural and clean. 

Traditional, old brands like Gatorade and Muscle Milk missed the memo.

  • WellWell was co-founded by a medical doctor.
  • Unlike other functional drinks on the market, our recipes are informed by science.
  • We use only real doses of functional ingredients which makes our products actually work to help you sleep, speed up muscle recovery, focus better at work, and more.

Vision and strategy


Profitable Retail Expansion and Scaling Direct-to-Consumer

The beverage space is extremely capital intensive and most brands raise a lot of money without ever becoming profitable—primarily due to hiring large, unnecessary teams, and spending way too much on marketing without using data to guide decisions. 

We Have a Different Approach

  • We have a super lean operating team
  • We only work with retail partners that don't force brands to pay crazy amounts for shelf space
  • We leverage regional distributors and sales teams that are highly vetted by beverage founders
  • We're data driven in our decision making

The Next 12-18 Months

  • Focus on direct-to-consumer
  • Product line expansion (R&D in process)
  • Deep strategic supply chain partnership (in process)
  • Further reduction in COGS
  • Continued retail expansion with existing partners (Walmart, Kroger, Whole Foods) and new major retailers (i.e. Publix, Meijer, etc).


Funding


$4,525,000 already raised

Our current investors are experienced founders and industry experts, offering WellWell strategic guidance, hands-on help, and strong industry relationships.

Founders


Deal terms


Valuation cap

$10,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

6%

If a trigger event for WellWell occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that WellWell is accepting.
Learn more

Funding goal

$1.07M

WellWell must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
WellWell needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by WellWell LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
WellWell Crowd SAFE WellWell Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in WellWell.
Invest
$250
Receive
  • Free Pea Protein Powder
Invest
$500
Receive
  • 10% One Year Discount
  • WellWell Hoodie
  • Free Pea Protein Powder
Invest
$1,000
Receive
  • $50 Gift Card to drinkwellwell.com
  • 10% One Year Discount
  • WellWell Hoodie
  • Free Pea Protein Powder
Invest
$2,500
Receive
  • $50 Gift Card to drinkwellwell.com
  • Free variety 12-pack
  • 10% One Year Discount
  • WellWell Hoodie
Invest
$5,000
Receive
  • $100 Gift Card to drinkwellwell.com
  • Free variety 12-pack
  • 10% Lifetime Discount
  • WellWell Hoodie
Invest
$10,000
Receive
  • $250 Gift Card to drinkwellwell.com
  • Free variety 18-pack
  • 20% Lifetime Discount
  • WellWell Tote Bag
  • WellWell Hoodie
Invest
$25,000
Receive
  • 1-Year Drink Subscription (12-pack every 30 days)
  • Annual Investor Update
  • 20% Lifetime Discount
  • WellWell Tote Bag
  • WellWell Hoodie
Invest
$50,000
Receive
  • 1-Year Drink Subscription for you and two friends (12-pack every 30 days)
  • Pre-market early access to new products
  • Annual Investor Update
  • 25% Lifetime Discount
  • WellWell Tote Bag
  • WellWell Hoodie

About WellWell

Legal Name
WellWell LLC
Founded
Oct 2015
Form
Delaware LLC
Employees
1
Website
drinkwellwell.com
Social Media
Headquarters
Google Map location of of WellWell
50 Franklin Street 9B , New York, NY
Headquarters
50 Franklin Street, 9B, New York, NY, United States 10013

WellWell Team
Everyone helping build WellWell, not limited to employees

Profile picture of Sagan Schultz
Sagan Schultz
Co-Founder/CEO
A medical doctor with an MBA and undergraduate degree in neuroscience. While earning three degrees from NYU, Sagan also spent 10 years in hospitality/wine as a sommelier, most notably at Terroir Tribeca.
Profile picture of Kate Citron
Kate Citron
Director of Marketing
Previously at Well+Good, Coveteur, and the New York Post, she has developed marketing for CPG brands like Suja, Quaker Oats, and Bai, along with luxury names like Saint Laurent, Dior, and Gucci.
Profile picture of Larry Praeger
Larry Praeger
Co-Founder
CEO at Dr. Praeger’s Sensible Foods, a nationally recognized natural foods company with 300+ employees.
Profile picture of Michael Chernow
Michael Chernow
Co-Founder
Founder of The Meatball Shop and Seamore’s Restaurants in NYC, Michael is a restaurateur, entrepreneur, TV host, fitness personality, and family-man, dedicated to inspiring the world through positivity, hospitality, and service.
Profile picture of Charlie Sweat
Charlie Sweat
Lead Investor and Board Member
Former CEO of Earthbound Farm (sold to WhiteWave for $600m), investing in plant-based food and beverage companies to leverage industry relationships and operational expertise to catalyze growth.
Profile picture of Collin Hughes
Collin Hughes
Co-Founder
NYC-based photographer, he has a penchant for connecting both young and experienced brands to their audience through visual storytelling. Clients include AirBnB, Away, Warby Parker, Nike, Casper, GQ, Ralph Lauren, Harry’s, Google.
Profile picture of AJ Vaynerchuk
AJ Vaynerchuk
Investor / Advisor
AJ is the CEO of VaynerSports and the former Founder and COO of VaynerX. In addition, AJ is also a successful investor having backed companies like Uber, Venmo, Snapchat & more.
Profile picture of Gary Vaynerchuk
Gary Vaynerchuk
Advisor
Gary Vaynerchuk is a serial entrepreneur, 5x New York Times Best-Selling Author, Chairman of VaynerX, CEO of VaynerMedia, CEO of VaynerSports, and Co-Founder of Empathy Wines.
Profile picture of Othelo Gervacio
Othelo Gervacio
Creative Director
A highly sought after artist, Othelo has worked with the likes of Beyoncé, Justin Timberlake, Off-White, Nike, Converse, Gap, Rimowa, and many others.
Profile picture of Greg Fleishman
Greg Fleishman
Advisor
Co-Founder | CEO | Board Director. Obsessed with furthering CPG brands whose missions are rooted in upgrading personal wellness, planet sustainability, and worker welfare.
7 more team members
Sagan Schultz
Co-Founder/CEO
Kate Citron
Director of Marketing
Larry Praeger
Co-Founder
Michael Chernow
Co-Founder
Charlie Sweat
Lead Investor and Board Member
Collin Hughes
Co-Founder
AJ Vaynerchuk
Investor / Advisor
Gary Vaynerchuk
Advisor
Othelo Gervacio
Creative Director
Greg Fleishman
Advisor

Press

WellWell Closes $3.9M Series A Funding Round - BevNET.com
BevNET.com BevNET.com
·
Nov 13, 2019

Plant-based functional beverage maker WellWell has closed a $3.9 million Series A funding round led by Sweat Equities, th...

These all-natural plant-based drinks will help you sleep ...
Futurism Futurism
·
Oct 21, 2019

If you're constantly in a foggy funk because you're just not getting enough rest, it might not only be due to a lack of q...

Why WellWell is Poised to Become the Fitness Scene's Favo...
Observer Observer
·
Apr 14, 2016

"The cool thing about WellWell is that it actually bridges the supplement world with something you actually want to put i...

9 Protein Shakes That Will Actually Keep You Full
Byrdie

When our schedules get busy (which seems like always), nutrition is one of the first things to be tossed on the back-burn...

How to Pick the Best Ready-to-Drink Protein Shake
GQ GQ

The scene: You walk into a convenience store, workout complete, dripping in sweat. You don't know exactly what you're loo...

Logo of WellWell

WellWell

WellWell successfully raised $164,271 from 349 investors on March 17, 2021
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Gary, Raymond, Robert, Chris, christian, and 344 others invested. 81 Reviews
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