Deal highlights 

• Engaging donors and influencers to make donating to charity more fun and rewarding
• Leveraging sports gaming and pro athletes to transform the $410B charitable giving industry
• Founder is a former NFL linebacker, philanthropist, and self-taught coder with direct access to talent
• Engaged 160+ professional athletes across the NFL and NBA, with approximate social media reach of 185M+ fans
• Raised $1.2M pre-seed funding from well respected private investors, including Duke Univ., Sand Hill Angels, Backstage Capital, and pro athletes
• 500 Startups graduate, ranked Top 5 in class by TechCrunch

Now is the time to Win-Win

After 2 years of product development and positive user feedback, Win-Win is now ready for primetime!

Charitable fundraising is ripe for innovation, and Win-Win is leading the effort by improving the giving process for donors.  By investing in Win-Win, you’ll enable us to capitalize on our validated product-market fit -- bringing Win-Win to the masses by scaling operations and leveraging our growing network of iconic athlete partners.

With your support, we can drastically improve charitable giving--increasing efficiency and value exchange, so anybody can positively impact the world!

Fewer people are donating to charity in America

Why? Charitable giving methods are stuck in the past.

Influencers have a unique ability to engage donors and raise awareness for charitable causes. For example, NFL superstar J.J. Watt led a fundraising effort across social media to support flood victims that resulted in $38M raised within two weeks. 

Over 35% of Americans said they engaged with a cause because of an influencer’s recommendation. Of that 35%, over 50% shared awareness about the cause and made a financial donation. Yet there’s no one efficient platform to connect influencers with charitable causes, and to engage donors through influencer campaigns.  Existing platforms feature outdated models that result in declining donor participation.

This has to change!

Win-Win taps 2 massive, growing industries

1. Charitable giving by individuals: $289B. Total addressable market: Giving online via raffles, auctions, or crowdfunding: $23B.

   • By making the process of donating online more engaging and fun, we believe we have a huge opportunity to capture and grow this $23B addressable market

2. Digital Marketing Total Spend: $266B.  Total addressable market: Influencer marketing, is predicted to be a $10B market by 2020. 

   • As we scale our influencer campaigns and user base, we will begin tapping into this market by offering customized sponsorships to capture the dedicated Ad spend from brands.

The Winning Edge

This ensures higher user acquisition and retention -- fans are more inclined to engage knowing they’ll win!

Leveraging the reach of iconic athletes

Distribution channels with direct, authentic communication

Because Win-Win helps pro athletes activate their fanbase more efficiently, in support of causes they care deeply about, the pro athletes promote Win-Win campaigns without being paid their normal influencer campaign fees.

To continue scaling its partnership network, Win-Win has established relationships within several large sports and talent agencies, including Wasserman Media Group and CAA Sports.

Beta: reached early product-market

Industry leading engagement and conversion rates 

We’ve dedicated 24 months of intense focus on running live test campaigns and making data-driven iterations to improve conversion throughout the user journey. 

During our beta campaigns, we reached over 1M social media engagements (likes, comments, views) on live partner campaigns. We’ve doubled the industry standard click through rate (CTR) for organic posts, seeing an average CTR of 1.44% across our latest campaigns.

Today, nearly 5% of people who click an athlete’s promotional link on social media fully convert into paid Win-Win users. The industry average for social media Full Funnel Conversion is 1.2%.

Value exchange across the board

Creating an ecosystem of value that engages fans, influencers, charitable organizations, and brands

Our platform truly benefits all parties involved, enabling each to simultaneously deliver and extract desired value. 

We have two revenue streams

1. Win-Win retains 20% of every donor transaction

2. Brands pay recurring sponsorship fees for custom campaign integration

Donation model

Win-Win implements a unique structure, partnering with Win-Win Foundation to offer donors the maximum tax deduction allowed by law. 

Pro athletes are only the beginning

 The Win-Win ecosystem of value is built for any `entity of influence`

Our platform was developed with expansion in mind, ensuring opportunities for massive scale.  

With our high funnel conversion rates, we expect to scale revenue (and impact!) as we onboard partners with massive social media reach. 

Win-Win aims to become THE go-to platform for any individual or entity with a fanbase or audience, seeking to raise funds for a cause or initiative.   As partner expansion occurs, we will begin introducing new game formats more relevant to our new non-athlete partner types.

Competitors

Within charitable giving, our direct competitors offer a different format to potential donors and varying business models. 

Comparables

Within brand sponsorships, there are companies with similar models that would indicate Win-Win’s value proposition to brands.

Over $1.2M raised in pre-seed funding 

Win-Win features a great group of early investors, who each add significant value 

Select investors:

Win-Win 2019 full scale launch

With validated product-market fit, we are now preparing to scale operations and marketing to drive hyper-growth!

“Total Revenue” only consists of Win-Win’s portion of charitable proceeds and projected revenue from brand sponsorships.  Total charitable dollars is not reflected.

Win-Win Houston homecoming

With established roots in Silicon Valley, Win-Win is relocating to the country’s new SportsTech hub!

In March 2019, we finalized an exciting partnership deal with Cannon Ventures, which results in our relocation to Houston, TX in July 2019.  Win-Win’s new home will be within the world’s largest tech co-working space in the world, a 120,000 square foot facility called The Cannon.  The facility sits on a 32-acre entrepreneurial campus within Houston’s newly established “Founders District”.  

Note from the Founder:

Hello there! 

First, thank you for coming to take a look at our Republic campaign page and learning about Win-Win.  I’m so excited to be offering an opportunity for you to join us on this journey!  I’m the type of person who puts in the necessary work and goes to lengths most people wouldn’t dare, for the purpose of representing my family, accomplishing my goals, and inspiring others.  My life experiences and, the accomplishments throughout, are a testament to my work ethic, and I pride myself on breaking down walls and overcoming adversity -- I’ve had to do it my entire life.  

This is why I’m so excited!  I know the work that I’ve put in, the great work our growing team has put in, and the valuable time our investors and advisors have invested in us.  The world is getting ready to see the fruits of that labor, and our continued labor, so I’d like to welcome you aboard before we take off!

My wife and our two kids, MJ and Leila

Advisors

Join the Winning team!  

Your investment will help us be the future of fundraising!