Being able to lie completely flat on a plane is the travelling dream, but until now it is reserved for those able to fly ...
Problem
Economy class hasn’t evolved
Most airline seats haven’t changed since the 1970’s. 99% of all Economy Class seats are fixed upright and impossible to sleep in. They force unnatural postures over long periods of time and can damage health.
Business class is too expensive
Upgrading is not an option for the majority of travelers due to the prohibitively high cost. For travelers willing to pay more for comfort, Premium Economy Class seating offers glorified economy seats that only give a few extra inches of leg space – with no lie-flat feature.
Travelers just want to sleep
Airlines try to justify higher fares by bundling perks like in-flight meals, lounge access and extra baggage allowance. In a study we conducted, 70% of travelers would trade these perks for the sole ability to lie-flat and sleep.
It’s time to change the status quo and reclaim dignified, comfortable and healthy air travel for all travelers.
Solution
Zephyr, a lie-flat seat designed for everyone
Zephyr is a lie-flat seat designed for Economy Class travelers on long distance flights.
Our patent pending design introduces a social-distancing compliant seating module that will disrupt the entire airline industry and make flying great again for all travelers.
Product
The Zephyr Seat
Zephyr offers Economy Class travelers the comfort and privacy of an individual cabin
Democratising comfort in the sky
Zephyr is the perfect seat upgrade which fills the gap for travelers that value comfort above all else, and do not want to pay the overpriced premium for Business Class. Our design allows passengers the gift of multi-functional usage - to lie completely flat, lounge or sit upright with their legs fully extended.
Privacy is complimentary
Until now, having comfort and privacy on commercial airlines was nonexistent. Traditional Economy Class seats force passengers to sit in an unnaturally upright position, in a cramped space for hours on end.
No Loss of Seating Density
Utilising an innovative “stacked” seating configuration, each Zephyr Seat can be retrofitted into the existing real estate of the airline without a loss of seating density.
Our design increases capacity by 20%+ on long-haul aircraft and reduces costs by “unbundling” expensive meals, baggage, and other premium amenities, offering the lowest price in the industry for a lie-flat bed.
Custom configuration
Our simple architectural platform allows customisation for different airlines – enabling them to tailor their version of the Zephyr Seat depending on market, operational realities, cultural nuances and brand promise.
Regardless of size, design, or age of fleet, the Zephyr Seat can
be retrofitted to any existing seat module.
Airlines will be able to choose from upgrades like memory foam seats, black-out curtains, OLED displays and other optional amenities.
Traction
A provisional design and utility patent has been filed for the Zephyr Seat
Full technical and design feasibility study has been approved by leading aerospace engineers
Invested $500,000 to build a mock-up in partnership with award-winning aerospace design company Style & Design
Secured a product development partnership with a reputable seat manufacturing company
Appeared on national television: Meet the Drapers, Shark Tank, and California by Design
Customers
We are currently in direct discussions with commercial airlines, seating manufacturers, and OEMs (Airbus, Boeing) to bring the Zephyr Seat to market.
Business model
Selling to both commercial and private airlines
Zephyr will be sold wholesale to commercial airlines and directly to consumers of private aircrafts. The seat will be also sold in the form of licensing to seat manufacturers and airlines (who may manufacture their own seats in house).
Each seat will be priced at $30-40k/unit, which is 60% less than the average cost of a business class seat and 80% lighter (due to advanced composites and limited moving pieces). We estimate a gross profit margin of between 30-40%, depending on volume.
The Zephyr Seat can be configured to any mode of transportation (air, rail, bus, military). We are focused on commercial airlines, where we see the best opportunity for innovation and impact.
For travelers, we want to create a movement to MAKE FLYING GREAT AGAIN! We need your support to help convince airlines the Zephyr Seat is the future of air travel! Zephyr Seat only needs one airline launch customer to set the industry standard, and then others will follow quickly.
Use of Funds Raised
80%: Engineering/R&D to pass rigorous certification by the Federal Aviation Association
10%: Design
10%: Sales (to continue direct engagements with prospective airline customers)
Market
$20 Billion market opportunity
The International Air Transport Association believes that the number of air travelers will double by 2037 -- up to 8.2B people. It is estimated that airlines will invest ~$20B in new seating solutions to accommodate more passengers, all while competing to offer the best service and comfort for the voyage.
The market for Premium Economy Class seats has increased 4x over the past 10 years
Increasing number of Premium Economy Seats
The premium economy class is a major attraction for passengers as it is less expensive than business class and more comfortable than economy class. This has increased the rate of air travel as passengers wish to fly in comfort with the minimum cost. Thus, air traffic will increase, which will demand for more aircraft and, subsequently, more number of aircraft seats.
Zephyr offers a unique solution for all major and private airlines to maximize their capacity without sacrificing the satisfaction of their customers.
Maintenance and retrofitting of existing seats
Several airlines are upgrading their aircraft seats, as the old seats have become outdated. The introduction of advanced and lightweight materials for cabin seats has led to the upgrade of existing aircraft seats to new seats.
Increasing aircraft orders
The aviation industry is growing at a high rate in the Asia Pacific region, and this growth is likely to continue over the next two decades. Asia Pacific countries such as India, China, Japan, and Indonesia are witnessing a rise in air passenger traffic and are also expected to be among the top 10 countries with the world’s highest passenger traffic in the next decade.
Competition
First-to-Market
Zephyr is a lie-flat seating option for Economy Class travelers.
Until now, this was never economically feasible due to the high costs of research and development, product certification, engineering, and installation.
The groundbreaking, patent-pending design of Zephyr Seat makes optimum use of the available space in the cabin – improving the passenger experience without any loss in seating density. Our founders and advisors were the visionaries behind previous design implementations in Business Class seating at British Airways, Virgin Atlantic, Air Canada, and JetBlue Airlines.
Vision and strategy
Redesigning the future of travel
Zephyr Aerospace is committed to making great developments in the world of aviation travel. We believe our revolutionary design should be adopted in all airlines across all seating categories. The Zephyr Seat will allow airlines to differentiate their offering for a customer segment that accounts for 81% of annual ticket sales!
We are looking to sign a product development partnership with a major airline in the coming year in order to begin rolling out the next level of airplane comfort. Our design brings unprecedented comfort to passengers while maximizing revenue and efficiency for airlines. We are designing the future of air travel.