Deal Highlights 

• Transacted $1M worth of products in 2 years
• Digital currency marketplace with 1800+ monthly active users
• 95% of beta users converted to paying customers through either transaction fee, monthly membership fee, or points purchases.
• 10% MoM revenue growth, proven revenue model & unit economics
• 50% of our customers are 1st time secondhand shoppers
• Raised $150K in 2017

THE PROBLEM

Women buy a ton of clothes they don't wear and keep wasting money buying more.

Only 4% of high-end,  quality products sitting in America's closet are being resold online.  

Why? Because your apparel depreciates faster than any other commodity.  On average you get 10% cash back on what you paid when you resell the products. For most people, this is not worth the hassle.

Despite that, the online resale space is exploding, growing 3x faster than all other retail sectors.

Led by Millennials & Gen X-ers, the United States has an estimated $900B in of high-end products in closets that will never be worn again, if we don't recirculate them, all will eventually go to waste.

Current options lack innovation and do not motivate people to resell their products.

SOLUTION

SilkRoll rewards you more than what you paid in digital currency.

PRODUCT

It's like shopping with frequent flyer miles...

HASSLE FREE:

• Send products via our free mailer bags
• Earn points up front
• Shop new & like-new products with your points

AUTHENTIC:

• Inspection - quality and brand authenticity of every product is inspected in house
• Value - products are valued based on original retail price and demand   Example: Lululemon products, in highest demand, earn double (even triple) points

Our Customers

4 Months Ago...

Before new website release.

Today

Since new website release.

TRACTION

$1M+ worth of products transacted

Business Model:

SilkRoll has been generating revenue since release of a new website and payment features in July 2017.

MARKET

$900B of high-end products are trapped in America's closets

50% of our customers are 1st time secondhand shoppers and finding the ROI worth their time.  Furthermore, younger generations are 75% more likely to be influenced by environmental factors when making purchase decisions. 

Intent to shop resale outpaces retail

Source: ThredUp 2017 Resale Report

SilkRoll sees 6x more customer engagement and retention with membership model & exclusive digital currency,  i.e. shopping for free!

USE OF FUNDS

To scale user acquisition channels, product development, and operations expansion.

Product Roadmap:

• Native app development
• Style-mate recommendations and uniquely curated user content 
• Extended product categories
• Automated pricing algorithm 

Business Growth Goals:

• 10x user base and transaction activities in 2018
• Continue to acquire large amounts of high quality inventory, and improve product variety
• Customer market and location expansion
• Increase Revenue per user

Operations:

• Deploy automation tools that decrease processing cost and optimize operational efficiency

Invest in SilkRoll

SOCIAL IMPACT

SilkRoll is 100% Sustainable

Here's what we do with the products we receive...

1) 80% of the products we receive are high quality, qualified and recirculated

2) 20% of the unqualified products:

• Textiles in detrimental condition are donated to I:CO to be repurposed.
• New/excellent condition products are donated to charities that empower women.

I:CO textile repurposing process

Our Charity Partners

A letter from the founder

Hi there! 

Thank you for checking out SilkRoll and our campaign. Our story began with my own closet. Through my 10 years as an investment banker, the demand to “look good” was high. I ended many late nights in front the computer, shopping online for the latest designer fashion. 

Even though my closet was overflowing with things I barely wore, I couldn't resist the urge to shop even more... For the ladies, you are probably nodding your head right now with the same pain point, and for the men who have females living with you, I'm sure you can also relate!

After moving to San Francisco, I found myself constantly searching for the answers to 2 questions: 1) How can I retain the value of the things I no longer want and give them to someone who'd love them as much as I did. 2) How are these products made so fast, and where do they all eventually go?

SilkRoll is created to let people share resources in such a way that doesn't take away the monetary and emotional value we attach to our possessions. It also encourages a new behavior that mobilizes the exchange and trading mechanisms which serve as economic pillars to many civilizations throughout history and today, with the end goal of eliminating endless production.

Starting with a single of rack of my own clothes, our community of women organically grew from two people of over two thousand. Friends told friends to who told more friends. Today, several months after the official release of our new website, we have paying customers spanning the U.S. from Orange County to Brooklyn, from Montana to New Mexico. 

It doesn't end here. The exchange is a mechanism for all under-utilized resources in our closets, imagine men's and children's clothing, accessories, sports gear and more!

Having sat on the trading floor for a decade, optimizing the exchange is what I had already mastered, whether its stocks, bonds, or our closets! SilkRoll is merely a facilitator, or "market maker", ultimately market demand determines the true value of your tradable resources. 

A market only performs at its best when there are many players in it. So come join and invest in us, as we boldly march into a new era of the sharing economy.

Thank you!

Janet Wu

Founder & CEO