It's time for a popcorn revolution!

The microwave popcorn aisle is dominated by outdated brands that fail to engage modern consumers. These legacy brands heavily rely on nostalgia, catering primarily to the preferences of past generations. 

Innovation in the microwavable popcorn category has remained stagnant, largely confined to traditional butter options. This approach falls short of delivering the sophisticated and diverse flavor experiences that discerning, modern consumers increasingly demand. Opopop is here to change that.

For a new generation of popcorn lovers

We are serious about changing the game. We’re on a mission to liberate snackers from boring popcorn. With unexpected flavors, new ways to pop, and a complete reinvention of their favorite snack, we make delicious popcorn optimized for pure joy:

Flavor-Wrapped™ Kernels: this is where it all started. A revolutionary concept that coats each kernel in a delicious layer of flavor before popping, ensuring every bite bursts with evenly distributed, intense flavor.

Peel-and-Pour Pop Cups: our game-changing solution for single-serve snacking, perfect for anywhere with a microwave.

Traditional Microwave Bag – our reimagined, PFAS-free bag delivers our innovative flavors in the convenient, familiar format retail buyers and consumers love for larger popcorn batches—no bowl needed.

Every product and flavor we create is carefully designed with premium ingredients to achieve the perfect harmony of intensity, complexity, and satisfaction, delivering a gourmet, evenly coated, heavenly popcorn experience to snackers across the country  – Impeccable Popcorn For Every Occasion.

$20+ million in popcorn sales to date  

eCommerce has been our core driver to date, accounting for over 90% of revenue. Since launch, across our website and Amazon we are proud to have:

• Sold to 300k+ customers across every state
• Grown a social following of 50,000+ across Instagram and Facebook, and an email list 265k-strong.
• Reached $7M+ in sales in 2024 for a total of $20M+ since launch and a 47% compounded annual growth over 3 years
• Developed a scalable customer acquisition strategy, and a 33% customer repurchase rate

Additionally, to amplify brand visibility and our elevated positioning, we’ve executed on successful campaigns and collaborations with Williams Sonoma, Good Morning America, and The Drew Barrymore Show, and secured prestigious partnerships with The “Oscars” Academy Awards and The Grammy Awards.

And we've been featured in several national media publications including:

In 2025, we’re thrilled to begin our retail expansion journey, starting with 500 stores at a major national mass retailer nationwide! This milestone marks a pivotal step in our mission to revolutionize the popcorn aisle. Retail buyers see Opopop as a premium and innovative brand that stands out in the $1B microwave popcorn category by appealing to a new generation of consumers—our key differentiator.

There is big demand for new and unexpected flavors in microwave popcorn.

The Opopop consumer is the modern "flavor explorer"—a younger, adventurous snacker who prioritizes variety and innovation. She often balances work, family, and household responsibilities, leaving little time for herself, yet she seeks joy in small indulgences. Her snacking habits extend beyond traditional options, including nuts and seeds, and she’s eager to discover new brands and flavors.

Here’s the exciting part: this consumer segment represents 55% of the market, according to our primary research, and they enjoy popcorn more frequently than traditionalists. Opopop is perfectly positioned to meet their needs with bold flavors and innovative formats!

92% of Americans Eat Popcorn 

According to our market research, the US Popcorn retail market was $3.8B in 2024 and grew at a +8.5% compounded annual growth rate between 2020-2024. 

The category is largely dominated by popped popcorn, followed by traditional microwave popcorn and unpopped kernels. While the traditional microwave segment grew at a compounded growth rate of 3.9% from 2020-2024, in the past year it declined by 5%.

Ripe for Disruption

Microwave popcorn is dominated by a few legacy players, with the top 3 brands controlling over 70% of the market. These brands are over 40 years old, and in the case of Orville Redenbacher, over 60 years old! They all have been under-invested in the category as parts of broader CPG portfolios. As a result, they have failed to innovate beyond traditional butter flavors, leaving modern, flavor-curious consumers underserved.

Opopop is here to change that. By bringing bold, unexpected flavors and a fresh perspective, we’re revolutionizing this stagnant category and giving consumers the exciting popcorn experience they’ve been craving!

Building a World Class Brand

At Opopop, our mission is to reinvent what it means to be a popcorn brand and to be the brand that brings excitement and innovation to a category long dominated by legacy players. We aim to connect with a new generation of consumers overlooked by the traditional brands, building affinity through digital marketing and exclusive offerings like our Flavor-Wrapped™ Kernels, and increasing visibility and availability through the retail channel.

To drive national growth and household penetration, we plan to:

1. Pop to the Top at Retail: Knock it out of the park in 500 major national mass retailer stores to secure full chain distribution. 
2. Expand Retail Footprint: Use this success as a springboard to attract additional national retailers and reach 7,000 stores by 2027.
3. Grow Online Channels: Continue scaling through our website, Amazon, and other e-commerce platforms while investing in brand awareness through upper-funnel marketing.
4. Explore Alternative Channels: Expand into vending machines, foodservice, and strategic partnerships to connect with wider audiences.

With this foundation, we’ll explore new snacking categories, always staying true to our expertise: bold, unforgettable flavors that redefine the snacking experience.

Customers Love Our Popcorn

Fueling our Expansion into Retail

To date, Valor Equity Partners has led our seed, Series A and A1 extension rounds. Other notable investors include:

Today we are raising growth capital to fund a successful entry into big retail, leveraging our retail launch as a catalyst for broader expansion. Here's how we’ll strategically allocate proceeds to achieve this vision:

• Drive Awareness and Trial at Retail (22%): Drive strong on-shelf consumer demand and build brand awareness to support our retail debut, starting with 500 mass stores in April.
• Build a Winning Team (22%): we will build out our team to support our retail expansion, starting with the addition of a Retail Sales Director. This leader will be responsible for driving distribution growth and accelerating our retail footprint post-launch.
• Operational Excellence (50%): A significant portion of the proceeds will be allocated to fund inventory production, bridge retail cash flow cycles, and invest in equipment to enhance operational efficiency at our own manufacturing facility, to further expand gross margins.
• Continued Product Innovation (6%): We are committed to maintaining our edge in the market by supporting our team of "popcorn scientists" in developing new flavors and formats that will keep our fans engaged and attract new customers.

Your investment will not only fuel our expansion into retail but also maintain our momentum online. Join us in reshaping the future of popcorn and disrupting this $4B market!