Asian culture isn't just influencing the West—it’s becoming big business. From pop culture to consumer habits, Eastern trends are now powerful economic forces in the U.S. market.

This event unpacks the rise of Asia’s cultural exports and their growing impact on Western industries. We’ll explore how cultural products and IP—from entertainment and fashion to lifestyle and retail—are driving new demand, shaping brand strategies, and redefining what success looks like in the U.S. economy.

Featuring insights from leaders in media, commerce, and cultural innovation, this conversation will shed light on the economic engine behind the cultural shift—and what it means for the future of global markets. Whether you're a founder, investor, or curious observer, join us to learn how cultural capital from the East is transforming the economic landscape of the West.

This event is sponsored by Singapore Global Network and Lunar.

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This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.