Invest in
Proven Skincare Yay!

Proven is a patented and award-winning
 AI technology for personalized skincare.
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Client Relationship Summary •  Disclosures and Disclaimers • Risks
MIN. INVESTMENT
$990
$990 minimum investment. Each investor will be required to make investments in increments of 10 Units, or $66.
PRICE PER UNIT
$6.60
One Unit consists of X Shares of
Common Stock and a Warrant
PRE-MONEY VALUATION
$290M
The stated valuation of the company before any subscriptions are taken in to account.
READ THE OFFERING CIRCULAR (FORM 1-A)
This Reg XXX offering is filed and qualified by the SEC. Read the disclosures and terms.

The Opportunity

AI & Data-Driven
Skincare

Our product is supported with patented,
award-winning technology.

$20M+ Funding
 Raised to Date

Backed by notable investors like
 Y-Combinator and SoftBank.

$40M Revenue
 Run-Rate

We’ve shown consistent growth with
support from over 150K customers.

Expanded into Major
Markets Worldwide

Available globally and partnered with world-leading luxury beauty retailers like Sephora.

Clear, Sustainable
Growth Model

80% growth margins and on track
for break-even in 2023.

The Market
PROVEN is disrupting the $155 billion beauty and skincare market through advanced machine learning and AI—courtesy of The Skin Genome Project™. But our sights don’t end there—we’re excited to expand our reach into the $1.5 trillion wellness market, which spans supplements, hair care, baby care, and even fragrances.
The Problem
PROVEN’s cofounders started the company after finding that their continued failed skincare “experiments” extended far beyond themselves: Over 55% of consumers report being dissatisfied with the status quo of one-size-fits-all consumer products. 

Meet Proven

Our mission is to empower each individual to find and express their favorite version of themselves.

The Skin Genome Project™

The Skin Genome Project™ is one of the world’s most comprehensive skincare databases, with a list of accolades ranging from MIT’s 2018 Artificial Intelligence Award and NVIDIA’s Deep Technology Inception Award to the Glossy Beauty Award for Best Use of Technology.
The Skin Genome Project™ can analyze an astounding amount of information, including:
- 28 million+ testimonials and reviews from real people

- The effectiveness of over 20,238 skincare ingredients
- The results of 4,400+ scientific journal publications

- A dozen real-time factors including the local water hardness, humidity level, and UV index 

Proven’s database instantly sifts through millions of data points to select the most efficacious ingredients based on scientific evidence. The result: Consumers no longer have to waste time or money trying out products that may or may not work.

Our Product

Proven offers unique personalization systems with award-winning technology. Our skincare is clinically proven and we've helped thousands of people find the best products for their skin. With the introduction of Noteworthy, we are bringing our AI and data expertise to the world of fragrance.

Active + Growing Customer Base

ACTIVE CUSTOMERS
53K+
PROVEN TRIALISTS
188K+
PROVEN TRIALISTS
4.5 out of 5
26,000+ 5 star reviews

Real reviews from real PROVEN users. Our
 customers love their personalized skincare.

Traction

$45M run rate with consistent growth:

We’ve grown sales & delivered profitability.

Our sales have consistently been up & to the right.

Our sales have consistently been up & to the right.

With strong margins, we’re on track for break-even by 2023:

Our Vision & Strategy

Building the personalized skincare and fragrance brands, our 2023 growth plan has five key pillars.

Proven is led by

Ming Zhao
CO-FOUNDER
Ming has a natural gift for business and discovery. Prior to founding Proven, she was the head of business development at NerdWallet, a private equity investor at Bain Capital and a strategy consultant with the Boston Consulting Group. She holds an MBA degree from Harvard Business School and is certified in cosmetic formulation.

Ming has lived and worked in numerous regions around the world, including China, India, Austria, Rwanda, Hong Kong and the United States, and has absorbed the beauty and wellness wisdom from her wanderings.
Dr. Amy Yuan
CO-FOUNDER
Proven co-founder, Dr. Amy Yuan, fixed her skincare woes by using her computer science background to analyze the effectiveness of more than 20,238 skincare ingredients, 100,000 products, 20 million testimonials, and more than 4,000 scientific journal articles. Now she is applying that to create the perfect skincare for you.

Amy has a natural gift for data, and a team of people who support her in her curiosity and drive when it comes to data science, natural language processing, machine learning and deep learning.
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