How Sahil Lavingia launched an offering that sold out in 12 hours
The easy-to-use platform makes it simple for any creator to start their own ecommerce business. Gumroad handles product + checkout pages, payment processing, and customer management. Their 74k+ creators have earned over $390M on the platform. The founder Sahil Lavingia is a known tech influencer with 124k followers.
Data as of 12/31/2021
Prior to founding Gumroad, Lavingia dropped out of USC to become Pinterest's second employee as a front-end and back-end developer. He designed and built the first Pinterest app before ending his journey to start his own business at only 19 years old. Author of “The Minimalist Entrepreneur'', Lavingia was one of the first entrepreneurs to test the new rules of the SEC and expand the crowdfunding limit for a startup from $1M to $5M.
Founder Sahil Lavingia was warned that being the first entrepreneur to test the SEC’s new rules limit of $5 million was a risky move. Nevertheless, on March 15, 2021, Gumroad made history by selling out their Reg CF campaign on Republic in less than 12 hours.
The $5M raise attracted 7,303 investors and a waitlist of over 1,000 more. Gumroad’s backers—which included nearly 2,300 Gumroad creators—invested an average of $679, with 48% investing the maximum amount, and 18% the minimum.
Sahil’s network of experienced and influential entrepreneurs and investors also participated, many contributing the maximum of $1,000.
Jeff Miracola
As a Gumroad creator since 2015, I'm a big fan of everything Sahil and the rest of the Gumroad team are doing to help creators like myself by creating an amazing website with an ever-expanding list of tools and functionality to help us grow our businesses. So I'm thrilled to invest in a company I truly believe in.
Raul Popadineți
At the beginning of 2021, I became a Gumroad creator. I've been following Sahil for over a year now. Last month, I took his Minimalist Entrepreneur course and understood better the way he thinks about his business and how he runs it. Gumroad has the potential to become a billion dollar company thanks to its creators.
Razvan Marescu
I've been following Sahil for a while, participated in his first The Minimalist Entrepreneur cohort course, and I believe in his vision and creator economy. Arming the rebels the right way™
Just a few months after raising their $5M on Republic, Gumroad’s growth skyrocketed. In Q1 of 2022 they reported:
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