Open account
Oops! We couldn’t find any results...
Return
Before you launch your campaign, you should think about who you can reach out to for support in reaching your funding goals.
Defining your audience
Before you launch your campaign, you should think about who you can reach out to for support in reaching your funding goals.
Build your audiences
Identifying your target audience is key to running a successful campaign on Republic. Define your community and segment it so that you can layer your marketing efforts and ensure that your outreach is impactful. Think about who you can reach out to for support as you begin this journey. Friends, family, professional connections, previous investors, and customers are a great place to start.Superfans
This audience is extremely engaged (think friends, family, repeat customers and other brand evangelists). Messaging should be tailored around getting in early and being a part-owner.
Engaged community
Members of this audience have engaged previously with your company, but they are likely to convert at a lower rate than Superfans. Messaging should be A/B tested, to both lean into the ‘community ownership’ angle as well as the ‘invest in the future of [your industry]’ angle to determine which is more influential.
Total reachable audience
This audience, while large, is the least directly engaged and will need the most outreach and education to convert. Messaging should be focused on why they should invest in the company. The audience may need additional convincing of the potential upside.
Segment, segment, and segment some more
Think about the people on this list. What types of messaging will be most impactful for each investor group? Here are some categories to think about:Family & friends
These are people who believe in you and support your dreams. They probably already know all about your business and are likely to be your biggest advocates.
These are people who believe in you and support your dreams. They probably already know all about your business and are likely to be your biggest advocates.Previous investors
You'll want to approach this audience with a clear goal for the campaign. How much do you want to raise and what will the additional funds enable you to do? Don't be afraid to ask people in this group for intros to potential new investors!
You'll want to approach this audience with a clear goal for the campaign. How much do you want to raise and what will the additional funds enable you to do? Don't be afraid to ask people in this group for intros to potential new investors!Angel investors
This audience has many things in common with your previous investors. They understand how to invest and want to see that you have a strong grasp on your company's future. What milestones have you reached in the last 12 months and how do they demonstrate your ability to win the market? Approach them with a clear ask and be sure to give them extra attention if needed.
This audience has many things in common with your previous investors. They understand how to invest and want to see that you have a strong grasp on your company's future. What milestones have you reached in the last 12 months and how do they demonstrate your ability to win the market? Approach them with a clear ask and be sure to give them extra attention if needed. Customers/product users
This is likely your largest audience. While they may love your product/service, your customers and users will be the hardest to convert. Take the time to educate them on your company and what it means to invest. Consider ways to have people in this group help promote your campaign and spread the word even if they don't invest immediately. You'll want to have multiple touch points with this audience before your campaign goes live and throughout
the campaign.
This is likely your largest audience. While they may love your product/service, your customers and users will be the hardest to convert. Take the time to educate them on your company and what it means to invest. Consider ways to have people in this group help promote your campaign and spread the word even if they don't invest immediately. You'll want to have multiple touch points with this audience before your campaign goes live and throughout
the campaign. Build your community list
Now that you know who the members of your audience are, write them all down. Come up with a list of at least 25 investors who can help you reach $50K+. Republic's marketing offerings are triggered once you reach the $25K threshold, but the more early traction you can show, the more impactful our efforts will be.
Download our Investor Hit List template here.
Invest in the app
Invest in startups using your credit card
