After participating in the Food Network's America's Best Cook cooking challenge in 2013, Myles Powell decided to develop ...
Problem
Why can’t frozen food taste good as well as be good for you?
The frozen aisle is full of uninspired, sodium filled, substitute meals that offer an outdated solution to mealtime. Additionally, these high sodium products contribute to 1 in 3 Americans suffering from high blood pressure which is a leading cause of heart disease and stroke. Just ONE frozen food meal can contain up to 40% of your allotted daily sodium value.

Today’s health and food conscious consumers seek better-for-you brands that not only provide nutritional value but inspire us to spend time together during meals.
—
We provide time to love, laugh, and enjoy the moment.
—
Solution
Convenience you require. Clean comfort you deserve.
8 Myles is a comfort food brand that allows
our world to spin a little slower—
so we can enjoy the things that truly matter.
—
Our Mac has:
42% less sodium than competing brands
- Premium ingredients
- Zero hydrogenated oils
Product
8 Myles Mac N Cheese


Traction
Current traction
- Projecting $2.3M revenue in 2022
- Currently available in over 350+ retail locations (including Kings, Streets, Whole Foods, Balducci's, Target and more..)
- Regions available: Mid Atlantic, Northeast, and Midwest
- Distribution firmly established

Customers
Mac for who?
Primary customer: “The Busy, Health Conscious Parent”
- 26-40 Years Old
- Is willing to shop premium for themselves and their family
- Conscious of what their children eat
- Doesn’t have time for ‘from-scratch’ cooking daily, but does their best to ensure her children eat well even if they have to compromise
- Willing to invest in brands that make their life a little easier
- Tries to ‘eat smart’ to maintain healthy bodies for the whole family


Market
$639M
Total Addressable Market
Frozen ready-to-eat meals
- Main competitors: Amy’s, Blake’s, Evol
- Competing brands within single serve meal segment currently cover $40–$50M
- 8 Myles aiming to carve out $30–$35M over next 3-4 years via market saturation and national expansion
Projections
| FY 2022 | FY 2023 | FY 2024 | FY 2025 | |
| Revenue | $2.3M | $6M | $15.2M | $21M |
- In 2020, frozen ready-to-eat sales increased by 21%
- Roughly 1.22 million people eat Mac and Cheese per day
- Average annual expenditure on frozen meals per consumer unit
Competition
What makes 8 Myles products different?

Vision and strategy
Improving lives through better nutrition and low-sodium products
. We currently distribute throughout the Northeast and Midwest through a number of regional and national distributors. We will be expanding nationally in May 2022. In addition, our DTC channel is set to launch in late Q1 of 2022.
—
Future comfort food lineup
Portfolio of five products in development, including hand-crafted Mac N’ Cheese Bites:
- Mac N Cheese Bites
- Buffalo Cauliflower Nuggets
- Collard Greens
- Bread Pudding
—
Use of capital
- $115k: Working capital
- $153k: Sales and Marketing (Digital Ads, Social Media, Data Analytics, Retail ExpANSION)
- $126k: Team Building
Founders
Myles Powell
Founder & CEO (MBA Graduate, Penn State)
- Successful food blogger turned Food Network competitor
- “America’s Best Cook” Season 1
- Grew up in a family of foodies and Entrepreneurs Inspiration at an early age
- Passion for home cooked comfort food, away from home
While pursuing a career in engineering, Myles nurtured his passion for food by experimenting with new recipes inspired by food is that good, word gets around fast!
Soon, Myles found himself on Food Network’s America’s Best Cook. That stint sealed the deal for Myles, who decided that food would play a bigger role in life than just sustenance and a hobby.


