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EaDo

Houston, TX

Newly branded “EaDo,” also known as East Downtown, is a section of Houston that has rapidly earned a reputation for its community of artists, the authenticity of its dining, as well as its upbeat, forward-looking, edgy attitude. Developers in Houston view this area as one of the metro's fastest growing, and while residential and large-scale development projects continue such as the East River HTX project, the time is perfect for a unique and diverse establishment in hospitality to thrive in EaDo. Therefore, we at Noir Hospitality Management have created a concept that exudes meaning and provides residents with before-work pick-me-ups and late-night cocktail fixes.

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Blanc & Noir
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Complementary concepts under one roof

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Although the concept of the speakeasy has proliferated, in ode to the Roaring Twenties and all the social changes they brought about, one aspect has often gone overlooked: diversity and coexistence.

Diversity and coexistence took on new meanings during the Prohibition Era, as people of all colors, classes, and backgrounds would stop in at the same bars to get away from the pressures of the world outside while enjoying themselves among the local community.

Blanc Noir pays homage to these values and the era that so unpredictably fostered them through a blended atmosphere that offers morning beverages and spirits alike. We will be there in the morning, to serve up our clients a cup of coffee to get the day started and after work to pour nightcaps that pair superbly with any of the local restaurants' fare. Blanc Noir will share a kitchen, maximizing operational efficiency, but will be divided to keep the atmospheres distinct from one another.

Blanc (the craft coffee shop) will have a light, relaxed, and welcoming vibe while Noir (the speakeasy) will bring elegance, industrial chic, and sophistication which will align with the Houston identity, the Houston attitude, and most importantly, the sense that here and in this place, everyone can gather comfortably among friends and neighbors.

 Blanc & Noir (left to right)

Desirable location in EaDo

In the heart of EaDo

Located at 3100 McKinney Street, in the East End of Houston, Blanc & Noir will nestle among residential and commercial locations within walking distance of some of Houston's finest attractions, such as the Toyota Center (home of the Houston Rockets), Minute Maid Park (home of the Houston Astros), and PNC Stadium (home of the Houston Dynamo FC) as Houston is slated as one of the major cities to host the FIFA World Cup in 2026.

Our clientele will encompass the middle and high-income professionals and families who inhabit the area as their expendable income has been well-proven through the success of nearby restaurants. In addition to our neighborhood regulars, customers will include sporting event and convention attendees, as the George R. Brown Convention Center (which hosts more than 700,000 people annually) is less than a mile away. Additionally, Blanc & Noir will benefit from EaDo’s significant drive-through traffic before, during, and after work hours.

A shared location & approach to hospitality

Separated by a wall but otherwise housed in the same location, the entities will share a kitchen to maximize operational efficiency and fiscal gains. This proximity will also allow the team to focus on maintaining a sense of neighborhood while striving to create a service-driven experience for every guest.

The management team believes that every guest should feel welcomed and comfortable when they enter, and a sense of fulfillment when they walk out—an approach to hospitality that can be summed up as offering a Noir and/or Safe Haven. They intend to stand apart from the competition with this exceptional degree of attention to guest satisfaction.

Exceptional quality and a community feel, day & night

Blanc Seat Count Total: 44

Noir Seat Count Total: 91

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Blanc

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Blanc will serve the morning crowd, pairing pick-me-ups with snacks, into the late afternoon. Items will include house high-end coffee, juices, and pastries with additional weekend brunch options, such as top-quality waffles fit for the breakfast connoisseur. This menu will remain minimal, with frequent rotations adapted to our patrons' needs and requests, cultivating a personal connection with the people we serve.

The design will be open with ample seating, whether customers want to stop in for quick in-and-out service or hunker down with their laptops to get some work done. The shared patio will offer additional seating options.

The concept will cater to individuals who want to grab breakfast or coffee before their morning commute and those coming into downtown Houston for work.  If neither option works, there will also be a delivery service within a 1-mile radius. Blanc will be open every day from 7:00 AM to 10:00 PM, but staying aware of our customer's needs, we will make schedule accommodations/shifts as necessary to fulfill those needs and maximize our profits.

Blanc Ordering Counter | Rendering

Blanc Dining | Rendering

Blanc Patio | Rendering

Courtesy of Gin Design Group

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Noir

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Noir will not compete with Blanc. Rather, it will complement the breakfast service Blanc offers, serving spirits in a speakeasy-style bar, themed to resemble an adult playground and skate park. Accouterments will emphasize Houston's proud professional sports history, in a way that is much more sophisticated than a sports bar.

The Noir cocktail, beer, and wine list and Elandon Roberts’ “52” branded cigar program will feature creative offerings with a seasonal rotation all made from fresh and locally sourced ingredients. There will be 16 beers on draft, 2 house punches, 2 house frozen cocktails, 4 house cocktails, and an assortment of specialty whiskeys, rums, and liqueurs.

Food will consist of wood-fired pizza, tapas-style dishes, and an assortment of charcuterie, cheese, and olive selections. Within this unique space, we will take advantage of the opportunity to collaborate with pop-up kitchens and offer our guests a different custom chef’s table dining experience each month.

Noir will be open from 4:00 PM to 2:00 AM each day of the week. From 4:00 PM to 6:00 PM, we will offer an "Exclusive Happy Hour" to patrons who reside in EaDo or work in downtown Houston.

Noir Entry | Rendering

Noir Bar | Rendering

Noir Main Lounge | Rendering

Noir Patio | Rendering

Courtesy of Gin Design Group

Raising funds for renovations, infrastructure, and security

Raising funds for renovations, infrastructure, and security

Our startup budget conserves capital through investment efficiency, establishing a lean workspace for our staff and a one-of-a-kind experience for our customers, both day and night. We are setting ourselves up for viability by reducing upfront costs without compromising on our dual-aspect concept.

The initial proposal requires a total of $335,520 in funding. These startup funds will be allocated to three crucial categories: building renovations, operating infrastructure, and security funding.

BLANC COFFEE - Projected Sales
	Day	Month	Year
Customers	200	6,000	73,000
Average Ticket/Customer	$9.00	$9.00	$9.00
Total Sales	$1,800	$54,000	$657,000
Beer/Wine Customers	20	600	7,300
Average Ticket/Customer	$50.00	$50.00	$50
Total Sales	$1,000.00	$30,000.00	$365,000
SUMMARY OF INCOME & EXPENSES
	Total/Mo	Total/Yr
TOTAL SALES	$84,000	$1,008,000
COST OF SALES @ 30%	$25,200	$302,400
BANK FEES (2.5%)	$2,100	$25,200
OPERATING EXPENSES	$12,688	$152,256
PAYROLL & TAX	$31,136	$373,627
NET INCOME	$12,876	$154,517

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NOIR SPEAKEASY - Projected Sales
	Day	Month	Year
Customers	125	3,750	45,625
Average Ticket/Customer	$45.00	$45.00	$45.00
Total Sales	$5,625	$168,750	$2,053,125
SUMMARY OF INCOME & EXPENSES
	Total/Mo	Total/Yr
TOTAL SALES	$168,750	$2,053,125
COST OF SALES @ 20%	$33,750	$410,625
BANK FEES (2.5%)	$4,219	$51,328
OPERATING EXPENSES	$24,734	$296,808
PAYROLL & TAX	$11,015	$132,180
NET INCOME	$95,032	$1,162,184
	Total/Mo	Total/Yr
NET INCOME	$107,909	$1,316,701

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BLANC NOIR - Payroll for Projection
	Qty	$/hr	Hr/shift	Days/mo	Month	Year
MORNING KITCHEN
Kitchen Cooks (6am- 2pm)	1	$13.00	8	30	$3,120	$37,440
Cook Prep (8am-3pm)	1	$11.00	7	16	$1,232	$14,784
Porter (8am-4pm)	1	$7.25	8	30	$1,740	$20,880
EVENING KITCHEN
Kitchen Cooks (2pm- 9pm)	1	$11.00	7	30	$2,310	$27,720
Porter (4pm-11pm)	1	$7.25	7	30	$1,523	$18,270
FRONT OF HOUSE
Barista (6am-3pm)	2	$9.50	9	30	$5,130	$61,560
Barista (8am-4pm)	1	$9.50	8	30	$2,280	$27,360
Barista (3pm-11pm)	2	$9.50	8	30	$4,560	$54,720
Barista Mid (9am-4pm)	1	$9.50	7	16	$1,064	$12,768
BARTENDERS
Bartender (4pm-2am)	3	$2.15	10	30	$1,935	$23,220
WAITSTAFF
Waitstaff (4pm-2am)	4	$2.15	10	30	$2,580	$30,960
MANAGEMENT
Blanc Coffee Salary	1				$4,000	$48,000
Noir Speakeasy Salary	1				$6,500	$78,000
TOTAL PAYROLL					$37,974	$455,682
TOTAL PAYROLL TAX					$4,177	$50,125
PAYROLL & TAX TOTAL					$42,151	$505,807

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BLANC COFFEE Breakeven Sales
	Day	Month	Year
Customers	142	4,260	51,120
Average Ticket/Customer	$9.00	$9.00	$9.00
Total Sales	$1,278	$38,340	$460,080
Beer/Wine Customers	20	600	7,200
Average Ticket/Customer	$50.00	$50.00	$50.00
Total Sales	$1,000	$30,000	$360,000
SUMMARY OF INCOME & EXPENSES
	Total/Mo	Total/Yr
TOTAL SALES	$68,340	$820,080
COST OF SALES @ 30%	$20,502	$246,024
BANK FEES (2.5%)	$1,709	$20,502
OPERATING EXPENSES	$12,688	$152,256
PAYROLL & TAX	$33,292	$399,500
NET INCOME	$150	$1,798

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NOIR SPEAKEASY Breakeven Sales
	Day	Month	Year
Customers	96	2,880	34,560
Average Ticket/Customer	$30.00	$30.00	$30.00
Total Sales	$2,880	$86,400	$1,036,800
SUMMARY OF INCOME & EXPENSES
	Total/Mo	Total/Yr
TOTAL SALES	$86,400	$1,036,800
COST OF SALES @ 30%	$25,920	$311,040
BANK FEES (2.5%)	$2,160	$25,920
OPERATING EXPENSES	$24,734	$296,808
PAYROLL & TAX	$33,292	$399,500
NET INCOME	$294	$3,532
	Total/Mo	Total/Yr
NET INCOME	$444	$5,330

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BLANC NOIR - Payroll Projection
	Qty	$/hr	Hr/shift	Days/Mo	Month	Year
MORNING KITCHEN
Kitchen Cooks (6am- 3pm)	1	$13.00	9	30	$3,510	$42,120
Porter (8am-4pm)	1	$7.25	8	30	$1,740	$20,880
EVENING KITCHEN
Kitchen Cooks (3pm- 12am)	1	$13.00	9	30	$3,510	$42,120
Porter (4pm-1am)	1	$7.25	9	30	$1,958	$23,490
FRONT OF HOUSE
Barista (6am-3pm)	2	$9.50	9	30	$5,130	$61,560
Barista (8am-5pm)	1	$9.50	9	30	$2,565	$30,780
BARTENDERS
Bartender (4pm- 2am)	2	$2.15	10	30	$1,290	$15,480
WAITSTAFF
Waitstaff (4pm-2am)	2	$2.15	10	30	$1,290	$15,480
MANAGEMENT
Blanc Manager Salary	1				$4,000	$48,000
Noir Manager Salary	1				$5,000	$60,000
TOTAL PAYROLL					$29,993	$359,910
TOTAL PAYROLL TAX					$3,299	$39,590
PAYROLL & TAX TOTAL					$33,292	$399,500

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BLANC COFFEE - Operating Expenses
	Month	Year
Rent	$3,418	$41,016
Advertising	$1,000	$12,000
Utilities	$2,000	$24,000
Towels/Cleaning Supplies	$1,800	$21,600
POS System	$150	$1,800
Satellite TV	$100	$1,200
Telephone and Internet	$100	$1,200
Accounting/Payroll Service	$250	$3,000
Business Insurance	$670	$8,040
Food and Beverage Supplies	$1,500	$18,000
Pest Control	$100	$1,200
Alarm	$100	$1,200
Repairs and Maintenance	$500	$6,000
Misc.	$1,000	$12,000
TOTAL	$12,688	$152,256

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NOIR SPEAKEASY - Operating Expenses
	Month	Year
Rent	$6,834	$82,008
Advertising	$1,000	$12,000
Utilities	$2,000	$24,000
Towels/Cleaning Supplies	$1,800	$21,600
POS System	$150	$1,800
Satellite TV	$100	$1,200
Telephone and Internet	$100	$1,200
Accounting/Payroll Service	$250	$3,000
Business Insurance	$800	$9,600
Food and Beverage Supplies	$10,000	$120,000
Pest Control	$100	$1,200
Alarm	$100	$1,200
Repairs and Maintenance	$500	$6,000
Misc.	$1,000	$12,000

Built on strong partnerships

Four local entrepreneurs (Noir Hospitality & Management Group) have partnered with the former University of Houston student-athlete and two-time NFL Super Bowl Champion (with the New England Patriots) Elandon Roberts (currently playing linebacker for the Miami Dolphins).

In addition to this partnership, Noir Hospitality & Management Group will collaborate with Gin Design Group to strike an ambiance and vibe for both sides while also partnering with Cavo Coffee & Cleo Roasting Company for the Blanc side, ensuring a top-notch micro-roasting experience.

Two-time NFL Super Bowl Champion Elandon Roberts

One concept, two sides, under one roof

to serve customers of all kinds

There for our customers, from the time they wake up to the time they go to sleep

Blanc Noir’s target demographic will consist of busy professionals, happy hour enthusiasts, and foodies alike. The wide mix of ages (from the early 20s to early 60s), and an income ranging between $50,000 -$170,000 provides a wide scope of potential clientele to target.

Leveraging these complementary concepts, Blanc Noir will foster brand loyalty to generate sales and increase market share. Conventional bar operations usually target a single demographic: for example, nightclubs appeal to young college-age singles from 10:00 pm to 2:00 am, and restaurant bars appeal to older professional diners who combine meals with drinks during dining hours. Very few bars pursue business during multiple periods, whereas Blanc Noir does, breaking out of the most common limitations those establishments face.

Local sales analysis

It is worth repeating upfront that the foundational concept underpinning Blanc Noir serves to differentiate both sides of the business from any local establishments. That said, included below are the monthly liquor sales for competitors in the area. These bars are located close to Blanc & Noir, and their sizes and expected sales volumes are comparable.

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Competitors' Recent Monthly Liquor Sales

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Truck Yard

• Annual Liquor Sales (source - BarMart): $3,612,600
• Focused on draft & craft bottled/canned beer
• Limited indoor space / mostly outdoor (not good during inclement weather)
• Inconsistent food options
• No cocktail program

Pitch 25

• Annual Liquor Sales (source - BarMart): $3,155,064
• Focused on sports with plenty of TVs
• Huge space however mostly utilizes only half of the space except for large events
• Decent food program
• No cocktail program

Miss Carousel

• Annual Liquor Sales (source - BarMart): $1,426,284
• Focused on the social environment
• Comparable space & size
• Shared kitchen with Indianola restaurant
• A very good cocktail program

Anvil

• Annual Liquor Sales (source - BarMart): $2,373,729
• Focused on staff training of unique spirits
• Smaller in size with no patio
• No commercial kitchen
• Excellent cocktail program
• The first three bars on the list are in the same zip code. They all have varying degrees of character and approach. We want to show that this area can sustain multiple concepts

The first three bars on the list are in the same zip code. They all have varying degrees of character and approach. We want to show that this area can sustain multiple concepts. 

A staple of the EaDo neighborhood

and a destination spot for surrounding areas

Blanc Noir will stand out by delivering a more encompassing concept than either a coffee shop or a speakeasy would deliver on its own. The goal is to become a staple of EaDo and a destination spot for those who are frequenting the convention center or any of the major sporting events. Toward that end, marketing will rely on strong partnerships with the local community, convention hosts, and vendors, in major metros such as Dallas, Los Angeles, Chicago, Atlanta, New York, and New Orleans.

The messaging strategy will take an upfront tact, communicating the dual nature of Blanc Noir while making clear the individual value of each concept – a fun way to jump into the day, as well as a relaxing way to call it a night.

Blank & Noir timeline
(Conservative estimate)

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The Vision:

One brand, one location, two clear purposes

Blanc

Noir

Elandon Roberts

Two-time NFL Super Bowl Champion

 Learn more about Elandon Roberts, his investment strategies, his involvement in Blanc & Noir (@17:10), and his passion for great coffee.

Extensive experience across hospitality, real estate, marketing, & management

across hospita;ity, real estate, marketting and management

Nick Ozuna
Owner/Operator

Nick will serve as the lead on buildout, operations, and all related areas. He has successfully directed and executed plans in these areas multiple times over the last fifteen years. A few of his better-known projects are Around The Corner Bar, Down The Street, 5015,  13Celsius, Mongoose vs Cobra, and Weights & Measures.

William Felix III, MBA
Owner/Chief Marketing Officer

William will handle all the marketing and business planning for the group. A thirteen-year veteran of Shell Oil, which he joined in 2009 after he completed his graduate studies, he has taken on such roles as Marketing Strategy, Project Management, and Sales Leadership. He is currently a VP of Sales at Ecolab, where he oversees $350M in revenue and P&L for North America. In addition, he is the founder and owner of Overtime Sports Management Group LLC & WillPower Sports Marketing LLC, representing more than a dozen professional athletes, for whom he has negotiated more than $200M in contracts and product endorsements. He holds his BS from the University of Louisiana – Lafayette and his MBA from Southern University and A&M College – Baton Rouge

Ulysses Grant
Owner/Investment Relations Director

Ulysses is responsible for implementing and maintaining all point-of-sale and network systems within Blanc Noir. As well, he handles Investors Relations and Technology. He is currently a Senior Consultant at InCycle Software, through which he had led multiple major capital projects worldwide. He holds his MS from Virginia Tech in Info Technology.

Ishme Allah
Owner/Real Estate Director

Ishme represents Noir Hospitality Management in all leasing and purchasing agreements. He brings more than ten years of experience as a realtor, managing residential and commercial transactions alike.