Varun Anand is the co-founder and Head of Operations at Clay, a GTM development environment that combines data and AI to ...
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Background
From Studio Apartment to Global Community: Built Together, Growing Together
A few years ago, Clay was a tiny team working out of a studio apartment in Williamsburg, with more questions than answers about our future. Our early customers believed in us anyway, trying rough builds and shaping our product. When people ask what powered our incredible growth since then—10x'ing in 2023 and 6x-'ing last year—the answer is simple: our community.
Through their work with Clay, people have bought houses, hosted weddings, paid off college debt, and started thriving businesses. Approximately 40 Clay Clubs now meet in 20+ countries, from Nigeria to the Philippines. Many customers have earned promotions and some have even become founders: more than 100 agencies run on Clay, some with millions in annual revenue. These people have invested their time and careers in Clay, and we want to give back to them.
We believe the people who helped build Clay should benefit from its future. That’s why we're announcing a community equity offering, to give Clay supporters the opportunity to become co-owners.
Product
A creative tool with a special community
Most software tools are transactional: you pay, you use them, and that’s it. But Clay is different. Instead of offering point solutions, we're a complete GTM development environment where teams can transform any growth strategy into reality using the best data, AI agents, and automated workflows.
In other words: Clay is a complete recording studio, not a wind-up music toy. The more you use it, the more creative possibilities emerge. This flexibility has created a global movement of people building careers and businesses alongside us.
Community
Clay Clubs: Connecting Builders Across the Globe
Our global Clay Clubs now have more than 10 events a month, spanning topics from lead generation for startups to masterclasses on AI agents. After just a few months of organizing Clay Club in Warsaw, Pawel Nical connected with 100+ professionals and landed engagements with companies across continents. His club’s events range from fun demos (using Clay and Google Maps to find every lemonade spot within a mile radius) to five-hour coworking sessions where 20 people build workflows together. The dedication runs deep—one member even drove six hours from Lithuania for a meetup, staying until 2 AM, and is now launching a Baltics club.
These connections ripple outward. Bill Stathopoulos, our London Clay Club lead, hired Siya Verma, our India Clay Club lead, when he was searching for a business partner. In Berlin, Taimoor Tariq and Hakon Junge have made "Clay Day" a monthly institution of seven-hour building sessions. When Bryan Shankman moved to Austin, his first priority was finding the local Clay Club—which he now co-leads. The community's passion shows in unexpected ways, from Clay-themed manicures to harmonica performances.
Beyond physical meetups, our ~20,000 person Slack community exchanges thousands of messages on learnings weekly. Our virtual educational cohorts are consistently oversubscribed, and customers like Nathan Lippi have even turned their Clay expertise into educational businesses: his Clay bootcamp has graduated 150+ students.
Customers
Customers expanding our product
Our customers have shaped our work in countless ways. OpenAI helped develop key features like our Salesforce package, which lets GTM teams run multi-source enrichment directly within their CRM. Today, more than 150 OpenAI team members use the Salesforce package every week, and many other customers use it as well. Amplitude and Ramp helped us develop and pilot our job changers and signals.
The impact goes both ways. Alexander Demoulin at Intercom tells us that Clay helped him transform "from a failed salesperson who got fired twice" into "a beloved ops director who gave our sales team the best account lists they've ever had.” Petra Hajal used Clay to upgrade Oyster’s outbound program to generate tens of thousands in pipeline in just a month. She quickly earned a promotion and launched her agency Revenue Hoop, with Oyster as her first client. Another customer earned bonuses for their Clay-powered automations, including personalizing hundreds of account-based marketing landing pages.
In the words of Austin Sandmeyer at Sendoso: “Clay didn’t just streamline my workflows—it changed how I approach marketing. It has helped turn countless cold contacts into warm conversations, helped me personalize engagement at scale, and gave me time back to focus on strategy instead of manual tasks."
Impact
Agencies earning millions in revenue
Clay has become a launchpad for entrepreneurs, with more than 100 agencies building businesses on our platform. Eric Nowoslawski founded Growth Engine X, a multi-million dollar outbound email agency whose success has helped him finance his wedding and pay off his house. “If I ever stop working on Growth Engine X,” he says, "I'd just beg for a job at Clay."
Jacob Tuwiner learned about Clay as an SDR at Servicebell; now, his agency Sculpted has allowed him to quit his full-time job, live abroad with flexible hours, and hire a team. Patrick Spychalski and Mathias Powell used their income from their agency, The Kiln, to open a dream vintage clothing store and pay off their student loans. Michel Lieben used Clay at ColdIQ to fulfill his dream of building a remote company, now living in Bali and having 21 people working with him across seven countries. Enterprise agencies like GoNimbly have also embraced Clay—in the words of CEO Jen Iguarta, “a RevOps dream.”
Integration Partners
100+ integration partners serving world-class data
Finally, none of Clay's success would be possible without the integration partners who form our data foundation, which includes firmographics, contact information, technographics, and more. We help providers reach more customers while making life easier for customers, who can access any provider with Clay credits or their own API keys.
The Leadmagic story shows the power of growing together. Starting with a single email finder integration, they've now expanded to offer six different Clay actions and grown to 7-figures in revenue. Their CEO Jesse Oulette calls Clay a transformational force in their business, helping their customers get the best possible pricing and helping LeadMagic improve its own data accuracy.
Disclosures
This notice should not be construed as an offering of securities or as investment advice or any recommendation as to an investment or other strategy by OpenDealBroker LLC dba the Capital R ("ODB"). OpenDeal Broker LLC is compensated in cash commission by Clay Labs Inc. Company will pay OpenDeal Broker LLC: a 2.5% cash commission for the dollar value of the securities sold to investors (as such terms are defined in the offering engagement agreement between ODB and Clay Labs Inc.)
Clay Labs Inc. has engaged ODB to conduct an offering ("the offering") of Non-voting junior preferred shares issued by Clay Labs Inc. to eligible persons on the Republic platform (the "Platform").
Risks of early stage investment. Not an offer to buy or sell securities. This is a long-term speculative illiquid investment. Investment is not FDIC or SiPC insured.
Diversification does not guarantee a profit or protect against losses.
Certain information set forth in this presentation contains “forward-looking information”, including “future-oriented financial information” and “financial outlook”, under applicable securities laws (collectively referred to herein as forward-looking statements). Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of the Company; (ii) completion of, and the use of proceeds from, the sale of the shares being offered hereunder; (iii) the expected development of the Company’s business, projects, and joint ventures; (iv) execution of the Company’s vision and growth strategy, including with respect to future M&A activity and global growth; (v) sources and availability of third-party financing for the Company’s projects; (vi) completion of the Company’s projects that are currently underway, in development or otherwise under consideration; (vi) renewal of the Company’s current customer, supplier and other material agreements; and (vii) future liquidity, working capital, and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand management’s beliefs and opinions in respect of the future so that they may use such beliefs and opinions as one factor in evaluating an investment.
These statements are not guarantees of future performance and undue reliance should not be placed on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements.
Although forward-looking statements contained in this presentation are based upon what management of the Company believes are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements if circumstances or management’s estimates or opinions should change except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking statements.
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This Offering is limited solely to Purchasers who are “accredited investors” as defined in Regulation D. To be eligible to participate in the Offering, you will be required to represent to the Company in writing that you are an accredited investor and must have provided a third-party certification attesting to such status as required by Rule 506(c). You must also represent in writing that you are (i) purchasing the Non-voting junior preferred shares for your own account and not for the account of others and not with a view of reselling or distributing the Non-voting junior preferred shares, (ii) not domiciled or a citizen of a country in which cryptocurrency offerings are illegal, and (iii) not from countries which the Office of Foreign Assets Control has deemed a “sanctioned” country.
In order to qualify as an “accredited investor,” a potential Purchaser must meet one of the following conditions of the date on which the SAFE is executed and as of the date of the purchase:
(i) Individual – Income Test. An individual who had an income in excess of $200,000 in each of the two most recent years (or joint income with his or her spouse in excess of $300,000 in each of those years) and has a reasonable expectation of reaching the same income level in the current year;
(ii) Individual – Net-Worth Test. An individual who has a net worth (or joint net worth with his or her spouse) in excess of $1,000,000 (excluding the value of such individual's primary residence);
(iii) IRA or Revocable Company. An Individual Retirement Account (“IRA”) or revocable Company and the individual who established the IRA or each grantor of the Company is an accredited investor on the basis of (i) or (ii) above;
(iv) Self-Directed Pension Plan. A self-directed pension plan and the participant who directed that assets of his or her account be invested in the Partnership is an accredited investor on the basis of (i) or (ii) above and such participant is the only participant whose account is being invested in the Partnership;
(v) Other Pension Plan. A pension plan which is not a self-directed plan and which has total assets in excess of $5,000,000;
(vi) Irrevocable Company. An irrevocable Company which consists of a single Company (a) with total assets in excess of $5,000,000, (b) which was not formed for the specific purpose of investing in the Partnership, and (c) whose purchase is directed by a person who has such knowledge and experience in financial and business matters that he or she is capable of evaluating the merits and risks of the prospective investment;
(vii) Corporations and Other Entities in General. A corporation, partnership, limited liability Company or Massachusetts or similar business Company, that was not formed for the specific purpose of acquiring an interest in the Partnership, and which has total assets in excess of $5,000,000; or
(viii) Entity Owned by Accredited Investors. An entity in which all of the equity owners are accredited investors. OpenDeal Broker LLC is a New York limited liability company. OpenDeal Broker LLC has not independently verified any of the information provided or makes any assurances as to the completeness, accuracy or reliability of any such information provided by the Company.