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Olive Tree People isn't accepting new investments

Olive Tree People’s deadline was July 29, 2022

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Olive Tree People

Established company in the fastest-growing segment in skincare
B2C Supplements Personal Care
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Featured image of Olive Tree People
$48,050
Raised
62
Investors
Successfully funded and closed on July 29, 2022.
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Pitch Updates 2 Reviews 13
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Closed on July 29, 2022. Information may not be up-to-date. Campaign closed on July 29, 2022. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Founders Disclaimers
About Team Press

Documents

Capital R (OpenDeal Broker LLC, CRD #291387) is hosting this Reg A+ securities offering by Olive Tree People Inc.. View the official SEC filing and all updates:
Official SEC Logo Form 1-A SEC.gov
Company documents
Olive Tree People Olive Tree People SPA Olive Tree People Form 253g2.pdf Form CRS.pdf Disclosures & Disclaimers.pdf Additional Risk Disclosures.pdf
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Hear from some of the 62 investors in Olive Tree People


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Highlights


  • Established company with $21.2M in historical revenue and 4 brands
  • Outpaces overall industry growth by 1400%
  • Goal of 2023 Nasdaq listing
  • Pioneering scientifically-proven active ingredients, no fillers
  • Featured in Vogue, Elle, InStyle, Harper's Bazaar, & other leading media
  • Story and products loved by celebrities on social media
  • First US flagship store coming to Los Angeles in 2022

Disclosures & Disclaimers

Problem


Skin diseases have increased by 500% in the last 25 years

Now, 71% of customers
are looking for the right skin care solutions



99% of skincare products worldwide (including organic cosmetics) contain up to 95% fillers: mineral oils, petroleum, distilled water and refined oil.* We believe that there’s a link between the fillers used in skincare products and the 5x rise in disfiguring and painful skin conditions.

*Of 1000 skincare products tested, 990 included water and refined oils on their ingredient list

Solution


The future of skin care is in pioneering active ingredients and 0% filler

The future of skin care and beauty is a concept called “waterless,” which to us means “filler-free.” Studies from the world’s leading market research institutes show that 98%* of consumers prefer filler-free skincare products.


Pioneering active ingredients


Hydroxytyrosol—a molecule found in mountain olive trees—protects tree cells for up to 4,000 years. We source directly from our own privately-owned nature preserve of over 30,000 mountain olive trees. Approved by the FDA as safe for use and the European Food Safety Authority (ESFA), it’s a perfect replacement for the fillers that make up 95% of the contents of other skin care products.

Illustrative post of conventional skin care

The European Food Safety Authority (ESFA) confirms that hydroxytyrosol effectively protects human cells from oxidative stress and thus prevents the breakdown of the body's own beauty molecules, collagen and hyaluronic acid. At the same time, it supports the cells in forming new collagen.


          Illustrative post of conventional skin care

Our hydroxytyrosol-based product led to a significant improvement in our customers’ complexion and well-being.

*"98% of consumers" – based on internal survey of Olive Tree People customers

Product


128 unique formulas and 4 protected trademarks



OLIVEDA Olive Tree Pharmacy*

86 filler-free, highly effective formulas for premium skin care and unique beauty and immune boosters.




LA DOPE Holistic Beauty Therapy

Premium skincare inside and out with the synergy of hemp and hydroxytyrosol.






THE INTUITION of Nature

An entry-level skincare line, starting at just $9.95 — the first filler-free line in this price segment.



OLIVE re:connected to nature

A wearable that vibrates with the resonant frequency of an olive tree or hemp plant. It gives users all the psychological benefits of  hugging a tree, 24/7. We believe that connecting with a tree has real, positive effects, helping people redefine themselves in harmony with nature, promoting their uniqueness and strengths, creating real self-confidence.

*OLIVEDA Olive Tree Pharmacy is a branding title and not a licensed pharmacy

Traction


Olive Tree People is growing

We grew over 330% in 2016–2020, 1400% faster than the average across our industry, with $21.2M in historical gross revenue over that same period.

  • 13-point gross margin expansion

  • 84% repeat customer rate

  • 502% customer lifetime revenue

  • 1400% faster than the beauty industry overall


Projected Olive Tree People revenue, 2022-2026



A press favorite

Featured in Vogue, Elle, InStyle, Cosmopolitan, Glamour, Harper‘s Bazaar and many other notable media outlets.

35,861,325 people reached in 2020

Traction stats as of 12/31/2020

Customers


A thriving social
media presence

with 302K+ followers across all our social media channels, including customers, celebrities, and influencers


Sensational before/after results after 6-8 weeks


"I have switched my entire facial care.
Why? Because it made me a new person."

Studies clearly show that 98% of all customers, after being informed, decide on Waterless Beauty/Skin Care with thousands of phenomenal 5-star reviews and against 95% fillers.


Thousands of 5 Stars Reviews

"98% of consumers would decide against fillers" – study based on internal survey of Olive Tree People customers

Business model


Beauty revolution

Olive Tree People products are currently distributed through 650 retail stores and 2 flagship stores in Europe. Retail points of presence include Douglas, known as “the Sephora of Europe,” and Müller, a well-known German retail chain.

Other revenue channels include:

  • QVC Europe
  • Amazon.de
  • Direct sales on our website

Influencers with 1M+ reach, including Gigi Hadid’s unpaid endorsement, are a major source of customer education and sales referrals.

The major goal for 2022 is to expand into the US, both in terms of physical presence in retail/flagship stores and in terms of brand awareness.


Market


A $480B beauty industry projected to grow to $716B by 2026

Most of the spend in the market is in the entry-level segment, representing a blue ocean space for our entry-level brand, THE INTUITION of Nature.

Given that 99%* of our competitors are based on water and refined mineral oils, which 98% of consumers would prefer to avoid, we believe that our overall growth potential is huge. If only 5% of the overall market spend goes to waterless products by 2026, we can project $35B in yearly revenue for ourselves and other waterless companies.

With our 3 amazing waterless, no-filler brands (and one wearable line), ranging from entry-level to premium, we are well positioned in every segment of the waterless skincare space.

*99% of 1000 skincare products tested

Competition


Excellently positioned with our 3 brands ranging from entry-level to premium

In OLIVE TREE PEOPLE products, the globally unique molecule Hydroxytyrosol, which can also be found in our mountain olive trees, replaces the fillers (water and refined oils) that make up 95% of the content in other skin care products.

The Future of Skin Care/Beauty is Waterless, according to Forbes, Vogue, Harper's Bazaar and the world's leading market research institutes. Studies* show that 98% of all customers, after being informed, decide for Waterless Beauty.

*Study based on internal survey of 800 Olive Tree People customers

Vision and strategy


Projected Olive Tree People revenue, 2022-2026



An Olive Tree Society


We already have a strong presence in Europe. Now, our sights are set on the US. This year, we are opening up our first US flagship store in Los Angeles, CA. This is a first step to establishing a stronger brand presence in the US market. 

Next steps over 2022-2023 are to push into 2000 retail points of presence and open flagship stores in New York, San Francisco, and Miami. 

In 2023, we plan to file for listing on the NASDAQ stock exchange.

This is more than a business strategy. Our mission is to make ancient formulas based on earthly wisdom and the life-force of the mountain olive trees, accessible to everyone. We are working to create a natural cycle that makes it possible to protect and preserve the millennia-old high culture of our trees.

With love and dedication, we act to contribute to a society that is developing more and more into an “Olive Tree Society”—a society that, like the olive tree, is a symbol for life, love, and peace.

Founders



Thomas Lommel

By age 29, Thomas had founded a group of companies with over 1,000 employees. Then, he developed a chronic illness that left him reliant on daily medication. Thomas used olive tree products to heal himself and quit medication in 176 days. This started him on a years-long journey that led to the development of an olive therapy spa and Olive Tree People skincare products. He developed the original olive-leaf elixir that his products are based on while living in a treehouse in an olive tree in Arroyomolinos de Léon, Andalusia, Spain. 

Olive Tree People isn’t just a business that’s firmly established in the European market — it’s a labor of love. Thomas wants to bring the same power and wisdom that healed him 20 years ago to the US market.

Disclaimers


Risks of early stage investment. Not an offer to buy or sell securities. This is a long-term speculative illiquid investment. Investment is not FDIC or SiPC insured. You may lose money.

Your investment is binding and irrevocable, although we reserve the right to reject it for any reason or no reason at all. Funds committed will remain in an escrow account maintained by Prime Trust, LLC until such time as a closing occurs. We will not be issuing share certificates; your investment will be solely recorded in book-entry electronic form by Action Stock Transfer Corporation, our transfer agent and registrar. Securities offered through OpenDeal Broker LLC, a registered broker dealer, member of FINRA (www.finra.org), member of SIPC (www.sipc.org). We will pay OpenDeal Broker LLC, a registered broker-dealer – a 6% cash commission. We have also agreed to pay a 2% securities commission, plus certain offering costs. Please review OpenDeal Broker LLC’s Form CRS. OpenDeal Broker LLC may require additional documents or information from you to complete your purchase, you will be contacted by a registered representative in this event.

An offering statement relating to Olive Tree People Inc.’s Common Stock has been filed with the Securities and Exchange Commission and became qualified on July 28, 2021. Prior to making any investment in Olive Tree People Inc.’s Common Stock, you should review a copy of the offering circular, or contact Olive Tree People Inc. by phone at (424) 252-4251. No offer to sell any securities, and no solicitation of an offer to buy any securities, is being made in any jurisdiction in which such offer, sale or solicitation would not be permitted by applicable law.

Deal terms


Minimum investment

$100

The smallest investment amount that Olive Tree People is accepting.
Learn more

Maximum investment

$1,000,000

The largest investment amount that Olive Tree People is accepting.
Learn more

Funding goal

$15M

The maximum amount the offering can raise is $15M.
Learn more

Deadline
Olive Tree People needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Stock Purchase Agreement
Learn more

Valuation

$95,000,000

The stated valuation of the company before any subscriptions are taken in to account. Each dollar invested in Olive Tree People will increase the valuation by that same amount, assuming the offering is successful.
Learn more

Price per security

$1.25

The price of each unit of stock.
Learn more

How it works

Documents

Capital R (OpenDeal Broker LLC, CRD #291387) is hosting this Reg A+ securities offering by Olive Tree People Inc.. View the official SEC filing and all updates:
Official SEC Logo Form 1-A SEC.gov
Company documents
Olive Tree People Olive Tree People SPA Olive Tree People Form 253g2.pdf Form CRS.pdf Disclosures & Disclaimers.pdf Additional Risk Disclosures.pdf

Bonus perks

In addition to your Stock Purchase Agreement, you'll receive perks for investing in Olive Tree People.
Invest
$750
Receive
  • $250 in Products

About Olive Tree People

Legal Name
Olive Tree People Inc.
Founded
May 2015
Form
California Corporation
Employees
47
Website
us.olivetreepeople.com
Social Media
Headquarters
Google Map location of of Olive Tree People
2425 Olympic Boulevard 4000W , Santa Monica, CA
Headquarters
2425 Olympic Boulevard, 4000W, Santa Monica, CA, United States 90404

Olive Tree People Team
Everyone helping build Olive Tree People, not limited to employees

Profile picture of Thomas Lommel
Thomas Lommel
Founder/CEO
Profile picture of Claudia  Schwahlen
Claudia Schwahlen
CFO
Profile picture of Dr. Setareh Maleknia
Dr. Setareh Maleknia
Director (Corporate Secretary)
Profile picture of Andrew  Beyer
Andrew Beyer
Investor relations
4 more team members
Thomas Lommel
Founder/CEO
Claudia Schwahlen
CFO
Dr. Setareh Maleknia
Director (Corporate Secretary)
Andrew Beyer
Investor relations

Press

Gigi Hadid's Guide to Post-Pregnancy Skin Care and Runway...
Vogue
·
Feb 4, 2021

Gigi Hadid is something of a beauty realist. A survey of her post-pregnancy beauty routine reveals a penchant for drugsto...

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Olive Tree People

Olive Tree People successfully raised $48,050 from 62 investors on July 29, 2022
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