Portable oral wellness has no dominant modern brand.

Oral care is one of the largest and most consistently used segments in consumer goods. Yet it’s remained culturally stagnant for decades. 

Legacy brands like Colgate, Listerine, and Scope continue to rely on clinical positioning, dated aesthetics, and fragmented product lines that feel disconnected from how modern consumers actually live. 

By contrast, categories like skincare, supplements, and personal care have been completely reimagined through lifestyle branding, digital-native distribution, and community-driven storytelling.

OLO™ is building a modern oral wellness platform designed for how people live today. 

Launching with premium breath spray and expanding into a broader ecosystem of portable oral wellness products, OLO™ combines thoughtful product design, lifestyle branding, and digital-first community building to create a more relevant consumer experience.

Rather than treating oral care as a clinical necessity, OLO™ approaches it as an everyday wellness category—one that consumers carry, use, and engage with throughout the day.

The company’s long-term vision is the OLO™ Stack: a portfolio of on-the-go oral wellness products including breath spray, mints, gum, and lozenges, built around convenience, design, and daily use.

Consumers don’t just buy products—they buy brands.

OLO™ is building a culture-driven oral wellness company for a generation that expects better design, better experiences, and products that fit seamlessly into everyday life.

Built for the moments that matter—commuting, fitness, dating, travel, and work.

The brand’s identity centers on culture, humor, and emotional resonance rather than clinical utility, allowing it to build the kind of loyalty and shareability that drives organic growth in the social media era.

Oral care is a massive global category. 

Consumers brush, rinse, chew, and freshen their breath every day, creating billions of purchasing occasions annually.

As demand grows for premium products, wellness, convenience, and lifestyle-driven brands, we believe there is a significant opportunity to build a modern oral wellness company for the next generation.

Global mouth spray sales surpassed 1.4 billion units in 2023.

Oral care is one of the most resilient consumer categories in existence. The global mouth spray market is predicted to reach $5.6 billion by 2032, driven by preferences for convenience and portability.

The category is driven by universal daily behavior and increasing awareness of the connection between oral health and overall wellbeing. Oral diseases affect nearly 3.5 billion people globally, caused by a range of modifiable risk factors including poor hygiene.

Beyond convenience and portability, consumers increasingly view oral wellness as part of a broader lifestyle. Wellness, self-expression, and culture-driven brands are reshaping the category.

Oral wellness built for digital-native consumers.

The oral care industry is undergoing a structural shift. Urban millennials and Gen Z make up over 50% of frequent users of mouth sprays. The online channel is expanding rapidly, with DTC and e-commerce models increasingly outpacing traditional supermarket and pharmacy distribution for premium personal care products.

OLO™ is launching with a premium portable breath spray designed for digital-native consumers, with a clear expansion roadmap into gum, mints, lozenges, functional wellness formats, and eventually a full oral care suite—unlocking access to categories worth tens of billions of dollars globally.

The category has products. It doesn’t have a modern brand. 

Legacy players continue to dominate oral care, but most still rely on clinical positioning, traditional marketing, and fragmented product experiences.

OLO™ is taking a different approach—combining portable oral wellness products, modern design, and culture-driven branding into a unified consumer platform.

By bringing modern branding and platform thinking to a category that has remained largely unchanged, OLO™ aims to become the defining brand in portable oral wellness.

MODERN BRANDS CREATE CATEGORY VALUE

• Dr. Squatch → ~$1.5B
• Native → ~$100M+
• Grüns → ~$1.2B

Building toward launch.

OLO™ has spent the past year building the foundation for a modern oral wellness brand. With core brand, product, intellectual property, and go-to-market initiatives in place, the company is focused on market entry while evaluating strategic partnerships across brand development, creative strategy, customer acquisition, and growth.

• Brand ID completed
• Trademark filings submitted
• Product development completed
• Manufacturing relationships established
• Strategic partnership discussions in progress

Building brand worlds people want to be a part of.

OLO™ was founded by Justin F. Havlik, an entrepreneur, executive producer, and brand builder with a career spanning consumer marketing, entertainment, fashion, beauty, and commercial production. Over the course of his career, he has produced campaigns and projects for leading global brands and Fortune 500 companies, helping them build attention, cultural relevance, and consumer engagement.

With OLO™, Havlik is applying that experience to create a modern oral wellness brand designed to compete not only on product innovation, but on the storytelling, community, and brand affinity that drive category-defining consumer companies.

We don’t market mouthwash. We start movements. 

We believe oral care deserves a modern brand.

OLO™ begins with breath spray, but our vision extends far beyond a single product.

We’re building a new platform for portable oral wellness—designed for how people live today.

Be part of what’s next. 

Lifetime fresh status.