One of the world’s most treasured meats at an affordable price

30+ Asian‑inspired brands. 70+ open locations. An aggressive pipeline targeting 100 locations by 2026 and 1,000 global locations in the future.

That pipeline includes Wagyu Factory Miami Beach, part of Chubby Group’s expanding brand bringing the famed Japanese beef to America.

Wagyu is intensely marbled with fine streaks of fat, giving it a rich, buttery flavor that’s very different from typical steak. Japanese Wagyu is produced in limited quantities under strict breeding, feeding, and grading standards.

Wagyu Factory Miami Beach’s fusion BBQ and hot pot restaurant will offer one of the world’s most expensive meats at an accessible price.

High-volume restaurant with unique revenue share

Wagyu Factory Miami is a high-volume restaurant that monetizes through an average check of $39–49 dollars per guest across roughly 200 seats, supplemented by full liquor sales in a lunch-and-dinner service window. 

This project uses a revenue-share financing model. Investors provide up to $1.25 million and receive a fixed percentage of gross revenue until a total of $3.5 million has been paid out, targeting a 2.8x cash-on-cash return depending on actual top-line performance.

The concept leverages Chubby Group’s vertically integrated ecosystem to control food costs and maintain premium Wagyu positioning while driving scale, with projected annual sales of over $12 million dollars and a multi-year ramp of revenue growth.

Operating margins are created by tightly managed food and labor cost structures, standardized build-out and operations across locations, and a loyalty-driven repeat-visit engine via the Chubby Club app.

Miami’s Asian Dining Market: Growing Demand and Opportunity

Miami Beach is a global destination for culture, tourism, and entertainment, blending beach-town energy with strong international influence from Latin America, the Caribbean, and Europe. Major events such as Art Basel Miami Beach and Miami Art Week attract high-net-worth visitors and global audiences each year, reinforcing the city’s reputation as both an arts hub and a luxury lifestyle destination. Tourism and visitor spending generate billions of dollars annually, creating strong demand for differentiated dining, retail, and entertainment experiences.

At the same time, Asian cuisine continues to grow in popularity among both locals and visitors. Younger consumers and social media culture have accelerated interest in premium ingredients such as wagyu beef and experiential dining formats. With over 27 million annual tourists and a large Gen Z and Millennial consumer base, Miami offers a strong market for interactive dining experiences such as grill-your-own and all-you-can-eat concepts.

Opportunity for Wagyu Factory

Despite the growing demand for Asian dining, Miami still has limited large-scale BBQ & Hotpot concepts, leaving a clear opportunity for new brands to define the category. Wagyu Factory fills this gap by offering premium wagyu BBQ at accessible all-you-can-eat pricing, featuring a curated selection of Japanese A5 Wagyu, American Wagyu, and Australian Wagyu. By combining high-quality ingredients, strong value, and a social grill-your-own dining experience, Wagyu Factory is well positioned to become a leading wagyu BBQ destination in Miami.

$500 million valuation for its vertically integrated concepts

Chubby Group is a US-based food and beverage holding company known for tech-enabled, Wagyu-focused restaurant concepts plus related retail products and loyalty programs.

The concept has grown from a single Las Vegas hot pot restaurant into a multi-brand platform with dozens of locations, nine-figure revenue, and ambitions to scale to hundreds of sites in the next few years.

Chubby Group oversees 70+ locations, with a long‑term target of more than 1,000 locations globally. The group has cleared over $250 million in annual revenue system-wide, operating with more than $30 million in Wagyu inventory. 

The business and its entities have raised more than $45 million in equity across the holding company and individual locations, and has been described as a unicorn‑level venture with a valuation of $500 million.

Chubby Group has built a vertically integrated ecosystem including: 

• Wagyu supply chain

• Modular design and materials pipeline

• Consumer packaged products

• A media and marketing arm

• HR, accounting, operational AI & ERP tech stack

Customer engagement centers on Chubby Club, the group’s app-based loyalty ecosystem connecting guests across its restaurant concepts. Diners can scan and earn points with every visit, track rewards, and redeem benefits through the app. Subscription membership tiers offer additional perks such as point multipliers and monthly rewards. The group has set a goal of over 10 million global members, and currently hold 200K+ members only 1 year after its official launch.

70+ restaurants opened, 1,000 (or so) to go

Chubby Group has already opened more than 70 restaurants across a portfolio of 30+ Asian-inspired concepts, spanning fine dining, casual dining, and fast-casual formats.

The group’s portfolio ranges from luxury dining concepts such as The X Pot—America’s first luxury Hokkaido Seafood & Wagyu hot pot restaurant located at The Venetian Resort Las Vegas—along with premium yakiniku and Wagyu-focused restaurants including NIKU X and Wagyu House, to popular casual dining brands such as Chubby Cattle, Wagyu Factory, and Wagyu Master.

Complementing these restaurants are fast-casual and à la carte concepts including Chubby Curry, Chubby Nori, Chubby Skewers, and Chubby Tan, as well as upcoming brands such as Chubby Bowls, Chubby Don, and Mr Chubby. Beyond restaurants, the group has also expanded into retail through Chubby Foods, offering products such as Wagyu beef bowls and dumplings available online and in stores.

Across its concepts, Chubby Group has secured media coverage from 300+ major outlets and received Michelin Guide recognition within months of opening, reinforcing its growing presence in the global dining landscape.

“There’s 27-year-olds Haibin Yang and David Zhao, who cofounded Chubby Cattle and The X Pot, which pair modern takes on traditional Chinese hot pot with technologies including robotic servers and high-end laser projectors to project custom media for every dish onto customers’ tables.” Forbes 30 Under 30

“At Chubby Cattle, it’s all about over the top options and deliciousness. They call themselves reformers of tradition.”  Food & Wine

“There’s no shortage of stuff to put in the broth, from all types of beef, pork, and chicken to shrimp, calamari, and clams. The noodle selection includes glass, udon, green tea, purple yam, tomato, potato, and taro.” Eater

Deep experience in hospitality, F&B, and tech

Chubby Group’s leadership team brings together deep expertise in hospitality operations, restaurant entrepreneurship, technology innovation, and brand development. The team combines experience across F&B operations, finance, technology, marketing, and design, creating a multidisciplinary foundation for building and scaling modern restaurant brands.

The company’s founding partners include CEO Harby Yang, known for pioneering technology-enabled hot pot dining concepts and immersive restaurant experiences; David Zhao, a Forbes 30 Under 30 entrepreneur recognized for building fast-growing restaurant brands and integrating digital strategies into modern hospitality; and COO Joyce Li, a UNLV-trained hospitality operator with more than a decade of experience in restaurant management and multi-location operations.

Together, the founding team has successfully developed and scaled multiple restaurant concepts across the United States. Their collective experience spans restaurant design, supply chain strategy, marketing and media development, technology integration, and large-scale hospitality operations, supported by operational systems designed to enable rapid expansion across markets.

The founders share a long-term vision of bringing high-quality Wagyu and diverse Asian culinary traditions to a global audience. By combining premium ingredients, scalable restaurant concepts, and modern hospitality technology, they aim to expand the Chubby Group platform while introducing elevated Asian dining experiences to new markets worldwide.

Wagyu Factory’s Competitive Edge

Miami’s Asian restaurant market is largely split between expensive fine dining and casual concepts with limited product differentiation. Wagyu Factory bridges this gap by delivering premium wagyu quality, immersive grill dining, and strong value pricing in one concept.

With $39–$49 AYCE wagyu BBQ, multi-format dining (BBQ + hot pot), and a trend-forward brand built for social media, Wagyu Factory creates a unique positioning that competitors currently do not offer, allowing the brand to capture both experience-driven diners and value-conscious consumers.

Vision

Wagyu Factory aims to become the leading destination for premium wagyu BBQ & Hotpot in emerging global dining cities, starting with Miami. Our vision is to make world-class wagyu accessible to a broader audience by combining premium ingredients with an interactive, social dining experience. By bridging the gap between luxury dining and casual affordability, Wagyu Factory seeks to redefine how consumers experience wagyu—transforming it from a rare indulgence into a vibrant, shareable dining culture.

Strategy

Premium Product, Accessible Price
Offer a curated selection of Japanese A5 Wagyu, American Wagyu, and Australian Wagyu in an all-you-can-eat format, delivering exceptional value while maintaining premium quality.

Experience-Driven Dining
Create an immersive dining environment through interactive BBQ grilling, hot pot options, and customizable group dining formats that encourage social engagement and repeat visits.

Brand Built for the Next Generation
Leverage bold branding, social-media-friendly experiences, and strong visual identity to capture the attention of Gen Z and Millennial diners who drive dining trends and online visibility.

Building a Scalable Wagyu Dining Ecosystem

Chubby Group is building a scalable ecosystem around premium Wagyu dining, combining vertically integrated sourcing, innovative restaurant concepts, and technology-driven customer engagement.

The company has grown from a single hot pot restaurant in Las Vegas into a multi-brand hospitality platform. The group has introduced new dining formats that merge premium ingredients with experiential hospitality.

Chubby Supply

A key differentiator of Chubby Group is its vertically integrated supply chain. The company works closely with Masami Ranch, a Japanese-operated farm in Northern California that raises approximately 200 heads of American Wagyu per month exclusively for Chubby Group. The ranch spans 7,000 acres in California and 3,000 acres in Oregon, allowing for seasonal cattle rotation that optimizes breeding conditions and livestock quality. Through this structure, the company is able to maintain stable access to one of the world’s most sought-after meats while preserving quality and pricing flexibility.

Beyond domestic production, Chubby Group also imports Australian and Japanese Wagyu in large volumes. With a projected 5,000+ heads of Wagyu imported in 2025, the company ensures a consistent supply of premium Wagyu across its restaurant concepts.

Chubby Club

That approach extends beyond the plate. Chubby Group embraces technology and social media to create a modern dining experience designed for today’s tech-savvy guests.

Across our restaurants, innovation plays an important role—from iPad ordering systems and automated woks to robotic servers and conveyor belts—transforming a traditional meal into an interactive and memorable dining experience.

At the center of this ecosystem is Chubby Club, Chubby Group’s gamified loyalty program designed to reward guests for every visit.

All guests can simply scan and earn points through the Chubby Club app whenever they dine at our restaurants. Points accumulate with every purchase and can be redeemed for rewards and exclusive offers across Chubby Group concepts.

For guests who want to unlock more benefits, Chubby Club also offers subscription memberships such as Chubby Club One and Chubby Club Plus. These tiers provide additional perks including point multipliers, monthly rewards, birthday points, and other exclusive benefits available throughout our locations.

By combining technology, rewards, and membership benefits, Chubby Club transforms dining into an engaging ecosystem, where guests can earn, redeem, and discover new experiences across the Chubby Group portfolio.

Through its restaurants, technology platforms, and vertically integrated supply chain, Chubby Group aims to expand the global presence of Asian cuisine while redefining how premium ingredients can be experienced at scale.

Funding the Wagyu Factory Miami Launch

The funds raised through this offering will primarily be used to support the opening and early growth of the Wagyu Factory Miami Beach location.

Investment will focus on bringing the restaurant to market and establishing a strong launch in the Miami hospitality scene. This includes the development of the physical restaurant location as well as the marketing and digital infrastructure needed to build brand awareness and attract customers.

By concentrating capital on the successful launch and operation of Wagyu Factory Miami, the project aims to establish a high-performing flagship location in one of the most dynamic dining markets in the United States.

Invest in Wagyu Factory Miami

Wagyu Factory Miami is a new fusion BBQ and hot pot restaurant planned for Miami Beach, backed by Chubby Group, a fast-growing hospitality company with more than 70 restaurant locations across 30 Asian-inspired brands and over $250 million in annual revenue. The concept focuses on serving premium Japanese Wagyu beef at an accessible price, supported by Chubby Group’s vertically integrated supply chain. The restaurant is expected to seat around 200 guests with an average spend of $39 to $49 per person and projected annual revenue of more than $12 million.

The investment uses a revenue-share model rather than traditional equity. Investors collectively contribute up to $1.25 million and receive a percentage of the restaurant’s gross revenue until a total of $3.5 million has been paid out, targeting a 2.8× return over an estimated 7 to 10 years depending on performance. Funds will be used to launch and grow the Miami location, leveraging Chubby Group’s existing brand ecosystem, supply chain, and customer loyalty platform to support long-term expansion.