You've spent hundreds of dollars on supplements — and have no idea if they're actually working.

The global supplement market is headed to $402 billion by 2034, with 74% of Americans taking at least one supplement daily. But the industry has a dirty secret: most products rely on proprietary blends that hide dosages, cherry-picked studies with no real-world validation, and zero connection to your actual body data.

You're essentially guessing.

No biometric feedback. No personalised dosing. No proof of results, just marketing copy and a monthly subscription charge.

Athletes and high-performers deserve better. They deserve a system that connects what they take to what their body actually does, in real time.

That's the gap Yakuru was built to close.

The health optimization market isn't emerging — it's exploding. The global supplement industry is projected to reach $402 billion by 2034, the wearables market has surpassed $50 billion, and 74% of Americans already take at least one supplement daily. These aren't separate trends — they're converging into a single category that nobody has fully captured yet.

Oura Ring built a $5B company selling biometric data. AG1 built a $1.2B company selling a daily supplement. Neither connects to the other. That's the gap Yakuru closes.

We've built the first fully integrated health ecosystem — precision supplements, a biometric smart ring, and an AI coaching platform that ties them together in real time. While competitors sell you a product, Yakuru sells you a result. Every supplement protocol is personalised to your body data, continuously optimised as your metrics evolve.

The timing has never been better. Conversations around personal health, nutrition, and measurable wellness are at a cultural peak. Consumers aren't just buying supplements anymore — they're demanding proof. Yakuru is built exactly for that moment.

Jet Lag Pack Built for the Modern Traveler

Yakuru's Jet Lag Pack is the brand's entry product — and its most powerful acquisition tool.

Designed for high performers who refuse to lose days to travel fatigue, the pack delivers a complete recovery system in one design-forward pouch: Yakuru Greens for hydration and micronutrient replenishment, Sleep Gummies for circadian rhythm reset, and a premium blackout eye mask.

Distribution discussions are underway with airports, business lounges, hotels, and vending operators — placing the product directly in front of the exact customer Yakuru is built for, at the exact moment they need it most.

More than a travel product, the Jet Lag Pack is a conversion mechanism — introducing high-value customers to Yakuru's daily performance protocol and driving them into the core supplement ecosystem

Performance Longevity Supplement System

Yakuru's supplement line is built for one type of person: someone who demands proof, not promises.

Every formula uses clinically-backed, high-bioavailability ingredients across five performance categories — longevity and cellular health, cognitive performance, recovery and nervous system support, metabolic and immune function, and blood flow and physical output. Ingredients include NMN, Resveratrol, Alpha-GPC, Lion's Mane, Cognizin®, CoQ10, Urolithin A, and Creatine, among others.

Priced at $70–$130 per bottle with strong margins, the line is designed for subscription — not one-time purchase. Every product is fully transparent: no proprietary blends, clinical dosages disclosed, and all formulas independently 3rd-party lab tested.

Yakuru isn't another supplement brand. It's a Performance Longevity System — where what you take is connected to what your body actually does, measured in real time.

Yakuru generates revenue across three interconnected channels — each designed to feed the next.

The Complete Protocol Subscription — $229/month The core of the business. A single monthly subscription delivers all four pillars of the Yakuru system: LIVE (daily longevity nutrition), TRAIN (recovery and performance), SLEEP (sleep optimisation), and TRACK (Ultra App and Ultra Ring biometrics). Subscribers get the full ecosystem in one plan.

At 5,000 subscribers — our 18-month target — this channel alone generates $1.145M MRR and $13.74M ARR. Unit economics are strong: blended CAC of $150, 12-month LTV of $2,748, and a 15:1 LTV/CAC ratio that expands to 30:1 over 24 months.

One-Off Product Sales Customers not yet ready to subscribe can purchase individual products — Yakuru LIVE at $129, TRAIN at $79, SLEEP at $69, and the Ultra Ring at $349. These transactions serve as the primary on-ramp into the subscription. Store sales are projected at 50% of subscription revenue in any given month, adding an estimated $572,500 in additional monthly revenue by Month 18.

Jet Lag Travel Packs — $59.95 Sold through airport retail, hotels, and vending activations, the 5-day Travel Pack is the brand's lowest-cost acquisition channel — and its highest-intent one. A conservative 10% conversion from the trial app included in every pack delivers 68+ new subscribers per 2,250 packs sold, at a blended CAC well under $60. The travel channel generates a steady ~$45,000/month from Day 1, providing a reliable revenue floor while the subscription base scales.

The combined picture: by Month 18, total revenue across all three channels reaches $1,762,500/month — an annualised run-rate of $21M+. The business reaches cash flow positive from Month 2 on a lean $72,000/month operating cost base.

The global wellness economy is valued at $6.8 trillion today and is projected to reach $9.8 trillion by 2029. Within that, the dietary supplements market alone sits at over $200 billion and is on track to surpass $400 billion within the decade — growing at 8–10% annually, through recessions, through pandemics, and through every macro cycle of the past 20 years.

This resilience isn't accidental. It reflects a permanent behavioural shift. Consumers are no longer waiting to get sick before engaging with their health. Preventative, daily, personalised health optimisation has become the default for an entire generation of high performers — and that behaviour isn't reversing.

Three forces are converging to make this the best moment in history to build what Yakuru is building: the explosion of biometric wearables giving consumers real body data for the first time; the longevity movement driving demand for science-backed supplements targeting energy, cognition, recovery, and lifespan; and a widening trust gap as consumers reject proprietary blends and marketing-driven products in favour of transparency and measurable outcomes.

Yakuru sits at the intersection of all three.

Why Yakuru Wins

Most supplement companies compete on branding and price. Most wearable companies compete on hardware features. Neither connects to the other — and neither delivers proof of results.

Yakuru's target customer — performance athletes, biohackers, longevity-focused consumers, and frequent high-income travellers — is the most valuable segment in the wellness market. They have high purchasing power, strong retention, and daily product usage. They are also the most underserved: they've outgrown generic supplements and basic fitness trackers, and nothing on the market gives them an integrated system that actually shows them what's working.

That's the category Yakuru is creating: the Performance Longevity Stack — a daily system combining precision supplementation, biometric monitoring, and AI-driven coaching into a single subscription. Not a supplement brand. Not a wearable company. The operating system for human performance and longevity.

The current focus is supplements and the Ultra Ring — the two highest-margin, highest-retention pillars of the ecosystem. Everything else, functional beverages, platform features, and expanded hardware, layers on top of a recurring revenue base that's already being built.

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The health and wellness market is large, growing, and fragmented — and that fragmentation is exactly the opportunity.

AG1 built a $1.2 billion business selling a single greens powder with no personalisation and no ecosystem. Oura built a $5 billion business selling biometric data with no supplement integration. WHOOP tracks recovery but can't tell you what to take. IM8 has strong branding but is still a single product SKU. Niche biohacking brands — NAD+, peptides, longevity stacks — are clinically interesting but fragmented, complex, and inaccessible to mainstream high performers.

Every major player in this space occupies one layer. None of them connect the layers together. That's the gap Yakuru is designed to own.

Competitive Moat

Yakuru's advantage isn't one feature — it's the combination of layers that no competitor has assembled.

The core moat is ecosystem lock-in. When a user's supplement protocol is informed by their biometric data, adapted by AI, and delivered as a daily ritual across morning, training, and sleep — switching cost becomes enormous. Every week of data makes the system smarter and more personalised to that individual. That's not a product. That's infrastructure.

The second moat is category creation. Yakuru isn't competing in greens, vitamins, or functional drinks — categories already crowded with price-driven commodities. The Performance Longevity Stack is a new category, which means Yakuru sets the standard rather than chasing it. New categories command premium pricing, stronger brand loyalty, and outsized media attention.

The third moat is distribution. The Jet Lag Pack places Yakuru in airports, hotels, and lounges — directly in front of high-income, health-conscious consumers at a moment of genuine need, converting them into subscribers at a CAC well under $60. No supplement brand has cracked physical retail as an acquisition channel at this level.

Most competitors are building products. Yakuru is building a system where every component makes every other component more valuable over time

Yakuru's vision is straightforward: become the daily health system for the next generation of high performers. Not a product people try once. A platform they can't imagine their routine without.

The path to get there is equally straightforward — build the subscription base first, then layer the ecosystem on top of proven recurring revenue.

The Strategy

The immediate focus is subscribers. Yakuru's flagship Complete Protocol subscription at $229/month delivers all four pillars — LIVE, TRAIN, SLEEP, and TRACK — in a single daily system. The 18-month target is 5,000 active subscribers, generating $1.145M MRR and a $13.74M ARR run-rate. That milestone validates product-market fit, establishes predictable revenue, and sets the valuation foundation for the next phase of growth.

Distribution runs in parallel. The Jet Lag Pack places Yakuru in airports, hotels, and high-footfall venues — converting high-income travellers into subscribers at a CAC under $60. Creator and medical partnerships build trust and organic reach. Direct-to-consumer performance advertising drives the core funnel.

The ecosystem builds on top. Once the subscription base is established, the Yakuru app, Ultra Ring biometric integration, and AI-driven personalisation layer in — increasing switching costs, deepening engagement, and expanding revenue per user over time. This is the closed-loop system that transforms Yakuru from a supplement company into a health infrastructure platform: track, analyse, optimise, improve.

Use of Funds

Capital raised through this round is allocated directly to the four drivers of subscriber growth: product manufacturing and inventory, performance marketing and customer acquisition, app and platform development, and operational scaling.

Exit Potential

Yakuru is being built with multiple paths to investor return. Strategic acquisition is the most likely near-term outcome — consumer health, wearable technology, and beverage companies have all demonstrated appetite for integrated platform businesses at significant premiums. Independent scaling toward a public listing remains on the long-term roadmap if growth targets are achieved. Internal projections, based on 6–10× ARR multiples consistent with health tech platforms, point to a valuation range of $82M–$137M at 18-month targets — with meaningful upside beyond that as the ecosystem matures.

These are forward-looking projections based on management assumptions and are not guaranteed

Yakuru exists to help people perform better, recover faster, and live longer — through a daily system built on science, simplicity, and consistency.

We believe the most powerful health interventions aren't dramatic. They're daily. Small, compounding actions — the right supplement at the right time, sleep optimised, recovery tracked — add up to meaningful changes in how long and how well people live. That's the system we're building.

On sustainability, we're committed to doing this responsibly as we scale. That means moving toward recyclable and low-waste packaging, reducing unnecessary plastics across our product lines, and optimising our supply chain as volume grows. We're early in that journey and we'll be honest about where we are rather than overclaiming.

On governance, Yakuru is built on transparency — with our customers through full ingredient disclosure and clinical dosage labelling, and with our investors through clear financial reporting and consistent communication. As the business matures we'll evaluate formal frameworks including Public Benefit Corporation status and ESG-aligned reporting.

The companies that will define the next decade of health aren't the ones that sold the most units. They're the ones that actually changed how their customers live. That's the standard we're holding ourselves to.

Yakuru has been built over five years on roughly $1M USD in founder capital and early external investment. That money built the product formulation, brand, supply chain, the Yakuru app, and the operational base the company runs on today. It wasn't a quick build. It was a deliberate one, structured to keep founder control intact and arrive at this raise with a finished product ecosystem instead of a pitch deck and a promise.

But the more telling number isn't the dollars, it's who wrote the checks. 

Yakuru's early cap table reads like a who's who of consumer, retail, and performance. It includes the founder of a sports nutrition brand sold in a nine-figure exit, the leader of an omnichannel commerce group that drives over $7B in annual retail sales, a serial technology founder with multiple exits, and operators who have scaled and sold consumer brands to outcomes north of a billion dollars. These aren't passive cheques. They're the distribution relationships, retail access, and operating experience Yakuru draws on as it scales.

The product is built and the launch is set. The Yakuru app and ecosystem are ready, the supplement system and the Yakuru Ring are in production with stock on order, and deliveries and sales begin the first week of August. Yakuru is now raising on Republic to fund the next phase: scaling manufacturing and inventory, expanding customer acquisition, and growing the platform, funding growth, not a build.

Early funding was structured for full alignment between founders and investors and that alignment carries straight into this raise. Everyone at the table is focused on the same outcome: recurring revenue, an expanding platform, and long-term enterprise value.

All raise terms are presented on this platform.

Stewart Adams — Founder & CEO

Stewart Adams has spent his career at the intersection of performance, technology, and human potential. From professional rugby to founding BoxHQ, one of Australia's early high-performance training platforms, and CHUR Networks, he has consistently built businesses around pushing what people are capable of.

Yakuru is his most personal venture. After watching his mother battle multiple sclerosis, Stewart became driven to build science-backed solutions that help people live longer, stronger, and more intentionally. That mission is the foundation everything else is built on.

Mandon Bossi — Founder & Chief Brand Officer

Mandon Bossi is the creative force behind everything Yakuru looks, feels, and stands for. A former Australian Rules Football athlete turned backcountry explorer, he brings a rare combination of athletic credibility and brand instinct to the company.

As CBO, Mandon ensures every product, experience, and customer touchpoint reflects the same standard: authentic, performance-driven, and built for people who take their health seriously. His philosophy is simple — stay real, deliver performance, build community.

David A. Cook — Founder & Chief Marketing Officer

David A. Cook brings decades of experience in media, storytelling, and audience building. As President of the Colorado Press Association and co-owner of the Aspen Daily News, he has built a career on credibility and connection — exactly what health brands need most to earn long-term trust.

At Yakuru, David leads marketing and communications, translating complex health and performance science into narratives that inspire real behaviour change. A triathlete and lifelong adventurer, he lives the lifestyle Yakuru is built for.

Why This Team

Three founders. Three distinct skill sets. One shared obsession.

Stewart brings the operational and entrepreneurial foundation. Mandon brings the brand and cultural edge. David brings the media reach and storytelling depth. Together they cover the full surface area of what it takes to build a consumer health company that earns both trust and loyalty — not just attention.

Yakuru wasn't built to follow a trend. Each founder has lived the problem firsthand — maintaining performance, health, and balance through professional sport, entrepreneurship, personal health battles, and high-demand lifestyles. They built Yakuru because nothing on the market solved it well enough.

Yakuru is building the category that should already exist a single, integrated system combining precision supplements, biometric wearables, and AI coaching into one daily protocol. Not a supplement brand. Not a wearable company. The operating system for human performance and longevity.

The market is enormous and the timing is right. The global wellness economy is heading toward $10 trillion, supplement spending is accelerating, and consumers are demanding proof of results for the first time. Yakuru is built exactly for that moment with a subscription model at $229/month, a 15:1 LTV/CAC ratio, and a product ecosystem that's ready to launch, not still being built.

Five thousand people are already on the waitlist. Early sales are in. The formula is done, the ring is ready, and the app is live. This raise funds growth, not development.