Life expectancy is dropping in the world's richest country

Obesity is a primary contributor to early mortality, and costs $210B every year in the US.

Help people live longer and better with improved body composition

Fact: body composition is the best predictor of your health

Body composition is the analysis that describes the amount of fat mass in relation to muscle mass. 

• Strength training combats obesity and improves life expectancy.
• Studies show that if you're in the upper 33% of your age category for strength, you live 10 years longer.
• Strength training is the best method to improve body composition, which is correlated to a lower risk of chronic disease such as:

  • Cardiovascular Disease

  • Obesity

  • Metabolic Disease (e.g., Type II Diabetes)

  • Orthopedic Injuries driven by excess body weight

Proprietary training tool with proven market fit

and a second-generation Smart Barbell coming soon

The Axle barbell is a lightweight, collapsible, Olympic barbell. We make home workouts easy, providing a full gym in one tool. From as little as 5lb to start to load up to 150lb, this is a tool for the whole family. 

The Axle Barbell is a proprietary lightweight, rolling, and packable product of its kind available on the mass market, with patents pending in the U.S. and 80+ countries.

The Live and On-demand Training App allows our community to engage with real instructors in real-time to help them achieve their body transformation goals.

• Live classes, up to 3 times per day, 6 days per week
• On-demand, sport-specific workouts
• Bodyweight-only workouts
• Nutrition coaching and community support

Developing a smarter barbell

A portion of the fundraising goes towards the development of the V2 "Smart" Barbell. This second-generation barbell can track segmental (each limb & torso) body muscle and body fat as well as how it changes over time with strength training.

A thermometer for body muscle and body fat gives a snapshot of current health.

These biometrics can help users better understand their health in the immediate and long term: 

Total body composition	Measuring weight
Intracellular water	Skeletal muscle mass
Extracellular water	Segmental lean analysis
Dry lean mass	BMI
Body fat mass	True body weight

The Axle Smart Barbell will allow community members to understand how their body is changing over time.

Users will know how much:

• Muscle they have limb by limb and torso

• Fat they have limb by limb and torso

• To train their bodies with customized exercises that allows them to change desired muscle/fat distribution

• To track their body’s composition changes over time

Established direct sales, retail, and B2B channels

$1.5M+ lifetime revenue as of Nov 2021

• QoQ Growth -- Q1 2020 to Q1 2021: 2,194.12%

Sales growth:

• $263K in total sales in 2019 
• $680K+ in total sales in 2020

Currently sold in: 

Athletics organizations and athletes

We are an NFL-associated organization and have partnered with the NFL Players Association. We have an extensive list of ambassadors and/or affiliated athletes across the NFL, MLB, UFC, NBA, International Olympic Teams, and more.

Athletes include:

Lindsey Vonn, Joakim Noah  (Retired NBA All-Star), Rudy Gobert (Utah Jazz), Joe Harris (Brooklyn Nets), Joe Burrow (Cincinnati Bengals), Donta Hightower (New England Patriots), CeeDee Lamb (Dallas Cowboys).

Axle barbells are currently used in:

"The Axle Workout will be the next big thing." - Crunch Fitness 

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Net Promoter Score: 71
 

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Company timeline

Pro athletes, supermodels,
& Oscar winners are among our users

The Axle Workout has seen massive reception from women aged 25–54. Axle customers include those who are new to strength training, CrossFitters who want a barbell for home use, avid runners, youth or pro athletes and even active seniors aged 55 and above.

New to Strength Training

Barbell fitness is a great way to combat a desk-bound lifestyle. It’s also complimentary to Pilates, Yoga and traditional bodyweight or light dumbbell group exercise.

Active Seniors 55+

Active seniors value mobility and strength as they age. Axle Mobility on Axle Live is a perfect compliment to this lifestyle need.

Avid Runners

Axle’s unique ability to activate the Biceps Femoris gives runners a major cross-training boost.

Crossfitters

Crossfitters love barbell work and Axle brings several beloved movements home. When you don’t have a full Rogue Rig, this barbell brings push press, squat cleans, and core work home.

Youth Athletes

Axle’s light weight enables youth athletes to start strength training with a focus on form, first. 

Pro Athletes

Axle has no shortage of professional athletes who rely on Axle to get them to “available” to go in the game.

People with chronic conditions

As we go forward, we endeavor to help those who suffer from chronic health conditions. 

Hardware sales plus connected fitness software subscription

In 2020, The Axle Workout recorded:

• ~50% direct website sales
• ~50% retail sales

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2021 introduces revenue model
with monthly and annual membership options

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The virtual fitness market is worth $6B+ and growing

The fitness equipment market size was $6B+ in 2019 and is anticipated to grow at a 33.1% CAGR between 2020 and 2027. Weightlifting is becoming increasingly popular, with much of the growth being propelled by women entering the space. Our go-to-market plan is to expand distribution through eCommerce platforms and grow D2C market penetration.

The Telehealth market is even bigger

Telehealth had a market value of $38.7B in 2019 and is forecasted CAGR of 37.7% over the next six years, to $191B by 2025

"The global online virtual/fitness market size was valued at $6,046 million in 2019, and is projected to reach $59,231 by 2027."

Go-to-market strategy

Unmatched versatility meets serious affordability

• Price competitive with traditional connected fitness options
• Doesn't lock in to one room or wall of a home
• Can be used outdoors (aluminum does not rust)
• Delivers personalized coaching and live feedback

Help people better understand their bodies and extend their life expectancy

The Axle Workout wants to bring affordable strength training to consumers. We have designs for new, proprietary products with MOQ pricing from manufacturers. With proper funding, we can bring these products to life.

Expand subscription health & fitness coaching business

• Axle delivers strength and nutrition programming to global community, members subscribe on monthly basis.
• "Smart" Barbell serves as a basis for biometric tracking.
• Position Axle as the ideal employer-sponsored corporate wellness platform for at-home workforces.

Seeking $1M to fund growth

The Axle Workout is currently seeking to raise $1M to fund growth (paid marketing, B2B sales). 

Founded by children of first-generation immigrants

Diversity and inclusion is at the core of Axle's creation, starting with the founding partners. The core team today is comprised of individuals who were born in 4 separate countries.

Andrew Page, CEO and Co-Founder 

12 years of strength training, group fitness and athletic training. Head athletic trainer at the NY Athletic Club, and consultant to NBA and international Olympic teams. Certified from the Exos Performance Institute. BA from the University of Virginia.

Anuj Patel, COO and Co-Founder

12 years of experience in the health and wellness industry. Director at PatientsLikeMe, former digital health venture lead at IMS Health. MBA from Duke University.