Commerce personalization has become a necessity...

71% of consumers expect personalized interactions 76% of consumers are frustrated when personalization doesn't happen 40% of companies grow 40% faster when providing personalization

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...yet 75% of businesses fail in implementing it:

• They struggle to scale their personalization efforts
• They lack the data foundation
• They're overwhelmed about how to personalize products

Personalization companies are focusing on behavioral economics to optimize the buying decisions of clients.

We believe they are missing the mark by not leveraging the largest unused dataset that already optimizes for a person's wellbeing — DNA.

B2B personalization leveraging genetic data— securely and consensually

Combining a consumer's personal, medical and genetic data into a digital identity allows BioCertica to securely link a company's products and services to the exact genetic needs of the consumer.

• It's fast
  Integrate BioCertica into your business — one-click installation.
• It's easy
  User logs in and data is exchanged with consent. The matching algorithm does all of the heavy lifting and offers tailor-made products to the user.
• It protects data
  All data exchange is consensual and user-driven.

How BioCertica works

Customer experience

We have been capital efficient

• Pre-seed round of $650k spent on genetics platform
• 12-month revenue of $350k using one sales channel
• Average gross monthly burn rate of $66K
• Projecting 6 months to profitability (practitioner portal)

Focusing on three
acquisition channels

to achieve our market share objectives.

We have identified repeatable strategies to acquire and retain new customers — we will iterate on these and back the winning strategies:

SaaS for online
wellness retailers

$50B total
available market

• $50B total available market
  7.6M e-merchants in North America, Europe, and Sub-Saharan Africa could use our BioLogin platform for a $49 monthly subscription rate and 50 cents per BioLogin x 1,000 logins per month per merchant.
• $14B serviceable available market
  Our go-to-market strategy focuses solely on integrating with wellness industry clients, roughly 29% of the online merchants in our TAM.
• $150M serviceable obtainable market
  Given our go-to-market strategy, we estimate we will attain a minimum of 1% market share in our SAM over five years.
• $17M launch market
  Given our launch market, we estimate that we can reach a user base of 2,500 online merchants in South Africa over five years.

eCommerce accounts for 25% of all retail sales worldwide 12m to 24M eCommerce sites worldwide 79% of eCommerce shops in the launch market use WordPress Shopify has 1.75m merchants The US accounts for +/-25% of online retailers Estimated 800K online stores in Europe & South Africa have 1.25M websites 30% of commerce sites use wellness-related content

A digital ID bio-wallet,
a genetic product, and 
a personalization tool

Our competitive advantage combines the two worlds with hyper-personalization experiences:

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Signing 15k retailers will achieve a valuation of $1B*

at 10X revenue

Average revenue/retailer $6,500 p.a.
X 15,000 required retailers
= valuation at 10x revenue of $1B*

Gene Help Fund
Community Project

One in three children in South Africa is considered stunted. Child stunting is a preventable condition.

For every BioCertica DNA test kit purchase, we'll contribute to the Inani Startwell Foundation.

The Inani StartWell Foundation's primary focus is to combat malnutrition and child stunting by designing, manufacturing & providing nutrient-rich morning meals.

At BioCertica, we believe the children of South Africa are the future of our nation, and we need to play our part in looking after those who cannot fend for themselves.

$650k pre-seed round

• MOP: $190k (sweat equity)
• GVV: $350k (cash)
• Friends, family and crowdfunding: $100k (cash)

Top five reasons to invest

1. Opportunity
2. Timing
3. Execution
4. High barriers to entry
5. Matching algorithm patentable