A pre-teen Bahamian girl has launched a non-profit initiative to empower other children to "unlock" their power by learni...
Problem
80% of K-12 Schools have
no computer science program or teachers
To bridge this gap, parents of 14m+ kids seek help from afterschool educators.
Meet Anne — STEM academy owner with 500+ students.
She has to manage:
... and a whole lot more.
As a result, no time left to focus on what's truly important:
- Keeping her curriculum relevant & engaging
- Providing a great learning experience for students
- Training and mentoring teachers
Solution
Brite: a turnkey STEM education platform
We understand Ann better than anyone simply because the founders spent 3 years building and running similar academies prior to launching this one-of-a-kind solution.
Brite is a comprehensive white-label platform that empowers educators to teach kids computer science, even if they don't have any coding skills.
Our platform provides:
- An award-winning catalog of curated STEM courses
- Education management tools and resources
- Turnkey solution to run and grow a STEM academy
- Aggregated & curated content catalog
A thoroughly curated catalog of Computer Science courses developed by world-class content creators. - Content management
Create your own custom curriculum from the wide range of amazing courses, all under your own brand! - Student progress management
Simplify the management process of all your students and their progress throughout the curriculum. - Family management
Centralize and store everything related to students and families in one secure place. - Staff management
All your staff information is readily available in the staff profile - Student progress reports
Automate and digitize student progress reports to share kids' achievements with families in real-time. - Authoring tools
Helping teachers to become content creators.
Product
Content and features
Results & Benefits
- Educators can start a new STEM program with a "flip of a switch" and minimal startup costs
- Educators have access to the latest and greatest content created by professionals at their fingertips
- Admins and staff can easily manage programs, curricula, and day-to-day operations, giving them more time to focus on what's truly important
- Students learn valuable skills from properly trained teachers
- Parents enjoy the long-term benefit of kids' improved logic, problem-solving, critical thinking, and collaboration skills
Traction
Our journey
The summer of 2020 was a very chaotic time for all educators. We got our first pilot right at the beginning of a busy camp season. By the end of the summer, we already had 10 pilots, 2 of which converted to paid ones in the fall.
November 2020 through March 2021, Brite was growing as part of Techstars Seattle accelerator. Techstars experience helped the team to gain valuable knowledge and expertise, and secure an initial pre-seed round of financing that helped Brite to grow from $20K to $200K of ARR in less than 9 months.
Customers
Validated by Ed leaders and entrepreneurs
Business model
Ensuring access to
quality content
Recurring revenue with 3 customer types
- After-school educators - Monthly metered use
- Education nonprofits - Annual contracts
- Schools & districts - Annual contracts
Market
$15B US STEM market
& beyond
The CEOs of Apple, Amazon, Microsoft, and Meta are begging schools to teach computer science.
However, close to 80% of K-12 public schools in the US don't have any technology curricula.
To avoid falling behind, parents of over 7 million kids seek help from after-school educators. Parents of an additional 14 million kids would enroll their children in after-school programs if one was available to them.
If we look at the global English-speaking market, the number of kids interested in STEM & Technology education is close to 105 million.
Competition
Brite is 10X-ing value
While all our competition is either focused on B2C market or provides a closed ecosystem (only their content and tools), Brite is providing 10X value to their customers by:
- Aggregating content from multiple content creators, facilitating a more open ecosystem
- Curating the content to help customers be more effective
- Recommending the technology, curricula, and content based on customers' goals for their students
Vision and strategy
It's time to grow our team & prepare to scale
We're seeking capital to invest in team & product to become #1 engine under the hood of 1 out of 3 STEM educators around the world!
Runway 14-16 months
Roadmap & milestones
Brite plans to expand its business across various verticals of the education industry and invest in technology and product development in order to provide the most value to educators and their students. The capital we raise here will empower us to expand our product development, increase sales and marketing efforts and scale our impact in STEM education for kids.