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Opportunity
In the craft spirits boom, there’s a niche for urban luxury
Modern lovers of super-premium craft spirits consistently choose craftsmanship and quality over quantity and cost. Due to high demand, the craft spirits segment of the massive global alcoholic beverages market is projected to increase over $37 billion.
Emerging craft spirits brands have an opportunity to surf this wave straight to the top. Especially brands with already-established distribution and clientele, like Brooklyn Gin.
Concept
We’re building the world's #1 urban luxury craft spirits company
Brooklyn Gin is an award-winning distiller with deep roots in our local community. Exclusively produced in small batches, our hand-crafted super-premium gin is distributed in 42 U.S. states and 20+ countries, and our loyal fanbase is growing rapidly around the world.
With growth comes expansion, including a new brand home that will include a distillery, bar, and event space in Gowanus, Brooklyn. Our distillery will enable us to produce a full portfolio of spirits products and achieve higher margins. We’ll also strengthen our fanbase by introducing events, tours, tastings, and more. The two bars and distillery activities will add new revenue streams.
A world-class gin and distillery deserves a world-class bar. To that end, Brooklyn Craft Works has enlisted the help of two legendary New York bartenders and operators, Richie Boccato and Michael Neff, to create a hospitality experience in our distillery like nothing ever seen.
Richie Boccato (mastermind behind such seminal cocktail bars as Dutch Kills & Painkiller, and creator of America’s first cocktail ice company, Hundredweight Ice) and Michael J. Neff (impresario behind such nightlife dens as Ward III, The Rum House, and the Holiday Cocktail Lounge) have each had their impact on the New York bar scene. At our distillery, these two will combine forces, creating a cocktail and hospitality experience worthy of the Brooklyn Gin name.
Their intention is to use the quality products coming out of our stills to craft unique cocktails available only in the distillery, and to create a mecca in the middle of Brooklyn that will remind the world why New York is the cocktail and nightlife capital of the world. Their experience running bars is well-proven, as is their commitment to creating bars that highlight the importance of hospitality in modern American life.
Their collective reviews and accolades can be found in The New York Times, Esquire, and The Washington Post; and their work has been acknowledged by Tales of the Cocktail, The James Beard Foundation, and many more.
Product
Award-winning craft gin for the discerning consumer
Using only the freshest ingredients and old-school production techniques, we’ve created a best-in-class gin that embodies the culture of New York City’s most vibrant borough—Brooklyn. Our rigorous production methods take a little more time and effort, but the end result is worth the trouble: quality you can taste in every sip.
Traction
$2M+ revenue in 2021 & widespread brand recognition
Brooklyn Gin has caught the attention—and loyalty—of thousands worldwide. But, our progress in the explosive craft gin market doesn’t stop with our robust social media brand presence or extensive distribution. We’re also seeing real market validation, like glowing press reviews, increased customer demand—and growing seven-figure annual revenues.
Customers
A fast-growing favorite among spirits enthusiasts
Brooklyn Gin is a pioneer in the craft spirits boom, and an industry leader in American craft gin. Our customers love our attention to detail, and our commitment to creating only the most delicious, high-quality gin and cocktails on the market.
And, as one of the few U.S.-based craft gin distillers with a curated network of international distributors, we’re positioned to become a worldwide household name.
Business model
Local flavor & flair with global distribution
We sell to distributors and importers who sell to bars, restaurants, and retailers. Our global distribution network enables us to introduce our products to a wider audience and capture more market share.
When our distillery opens in Summer of 2023, we’ll be able to drive even more sales by selling directly to consumers. Statistically, tasting room sales make up around 29% of all sales for craft distilleries our size. All D2C sales will boost revenues and enhance our bottom line.
Market
The craft gin
market is high-growth
Craft and super-premium spirits are the fastest-growing alcohol segments. Craft gin is forecasted to have the highest CAGR: 23% by 2027. And while it’s true there is no shortage of players in the craft gin game, a highly fragmented market offers incredible opportunities for leading super-premium craft brands.
Competition
Global distribution
Prohibition-era laws governing the production, distribution, and sale of alcohol make it hard for most emerging craft brands to gain market share.
We don't have that issue. Our founders’ connections from decades working in luxury spirits have enabled us to create a robust distribution network. Brooklyn Gin products can be found in 42 U.S. states and 20+ countries—something very few U.S craft gin distillers can claim.
Vision and strategy
The world's #1 urban luxury craft spirits company
Bolstered by strong sales and a global distribution network, we’re strengthening our position as the leading American super-premium gin and building a top notch craft spirits portfolio by executing the following strategic priorities:
Building a new brand home featuring a distillery, two bars, and an event space in 2023
Developing and launching new products for our global distribution network
8 new products in 2023, such as spirits-based bottled and canned cocktails
5 new products in 2024, such as whiskey, vodka, and botanical spirits
Increasing marketing and sales team activities to drive global growth
Funding
More than $6.6M already raised from our network
As proof of the trust our network has in the experience of our founders, we’ve funded our growth through Friends and Family raises alone. We control the future of Brooklyn Gin.
Opening our investing floor to members of Brooklyn Gin’s community will be the catalyst for rapid expansion. This includes a new distillery, new craft spirits products, new products in high-growth spirits segments and the lucrative Ready-to-Drink segment, as well as hiring for key roles in sales and marketing to further increase our market share.
Founders
We understand luxury spirits & product development
Our founders are uniquely qualified to lead this venture for one simple reason: their deep understanding of what it takes to succeed in the luxury spirits industry. With over 40 years of combined experience, Joe and Emil are experts at developing and launching successful ventures.
Summary
We’re a pioneer brand uniquely positioned to scale
As an emerging leader in the craft spirits industry, Brooklyn Gin is ready to expand even further by building a dynamic distillery, bar, and event space and launching a full spirits portfolio.
With seven-figure annual revenues, global distribution, and worldwide name recognition, we’re ready to be the Next Big Thing in this explosive industry. Will you join us?
