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Buki isn't accepting new investments

Buki’s deadline was May 30, 2019

Follow the company to stay updated on their progress, including future investment opportunities


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Logo of Buki

Buki

Luxury clothing made with fiber technology
Women Founders B2C Apparel & Accessories Sustainability
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$60,631
Raised
239
Investors
Successfully funded and closed on May 30, 2019.
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Closed on May 30, 2019. Information may not be up-to-date. Campaign closed on May 30, 2019. Information displayed may not be up-to-date.

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by WOW Studios Incorporated dba Buki. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Buki Crowd SAFE Form C-A.pdf form_c.pdf
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Hear from some of the 239 investors in Buki


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Deal highlights

  • Clothing collection crafted with state-of-the-art fiber technology
  • Collagen Collection named “The Next Big Thing” by Hollywood Reporter
  • Seattle flagship store delivering a 70% returning customer rate and $350 average order size ($347 to be exact)
  • Founded/led by designer Joey Rodolfo and marketing executive Stacy Bennett, both with proven track records and 30+ years of experience
  • Founders have personally invested their own money towards launch
  • Multi-channel marketer targeting $292B US apparel market



Consumers must choose between “performance” and “luxury”...but they want both

People want to wear clothes that feel incredibly comfortable but look stylish and are easy to take care of.  Typically, they need to choose between “Performance” clothing, which is usually athletic, athleisure, or active silhouettes, or “Luxury” clothing, which are beautiful, but expensive. There isn’t a luxury clothing brand that offers consumers desk-to-dinner styles with performance qualities...until now.


Today's apparel consumer wants it all 

US fashion trends have fundamentally become more casual, driving a growing athleisure market, but consumers are demanding more than ‘sweats’.

There are other clothing brands doing ‘technical’ clothing, but not in the luxury space, and not as a full clothing collection for men and women.   

As a result, the $292B US apparel market is void of a high-end clothing collection that offers performance qualities in desk-to-dinner silhouettes.

People want to wear comfortable clothes that can take them from desk-to-dinner. With the benefit of innovation, and technology, Buki makes that possible.



Welcome to the wardrobe revolution

Technology is improving every aspect of our everyday lives, and your clothes are no exception.  We craft what we think is the world's most comfortable clothes by combining state-of-the-art fiber technology with luxurious fabrics.  Our seasonless collection of wardrobe staples are great for travel, and even better for everyday.


Buki performs unlike anything you've ever experienced because it is crafted with our proprietary state-of-the-art Japanese fiber technology, Kinoki-3.0™:


We believe in “Fabrics First” and design our collections around our proprietary fabrics that perform:  from keeping you warm, to cooling you down, and even softening your skin...Buki is a Wardrobe Revolution. 



Our story 

Co-Founders Joey Rodolfo and Stacy Bennett, seasoned industry executives, had a dream of creating the world's most comfortable clothing collection and Buki is turning that dream into a reality.  

Rodolfo developed our proprietary fiber technology, Kinoki-3.0™,  with the leading fiber innovation company in the world (located in Japan), and designed the collections around the innovative fabrics.  

The perfect intersection of Performance and Luxury

Bennett heads up the company’s marketing and operations efforts and together they are a dynamic duo that is passionate about innovating the apparel market with technology.  

They opened a Pop-Up Shop downtown Seattle in November 2016 to test the concept and it was quickly a hit; the Seattle store has become their Flagship location and they are now carried in 65 high-end retail boutiques around the country.  



Buki is making headlines 



Growing 50% year-over-year since launch

Since launch, Buki has gotten great traction in their Seattle retail store, on their website, and in high-end specialty boutiques across the country.



Our customers



A wardrobe revolution in-store and online

  • 27% retail
  • 57% wholesale
  • 4% online
  • 12% partners

We believe in the retail channel as a way to bring our collection to life; customers benefit from experiencing our revolutionary technical fabrics to fully appreciate them. And the true epiphany happens when they try them on and experience fabrics that they’ve never experienced before (because we’ve developed all of them).

The real testament is in wearing Buki over time; 70% of our sales are from repeat customers. Once you wear Buki, it’s all you want to wear.  And our price points range from $98-248 so it’s accessible to build a capsule collection of comfort.

We’re planning to further develop our business into three primary channels:

  • Wholesale: Our wholesale business will target high-end specialty retailers with our clothing collections and spas/resorts with our collagen clothing and accessories. Targeting $10M in sales in year 5
  • Retail: Our Seattle store has become our Flagship location and we’re looking to expand into key markets with additional pop-up stores. Targeting $5M in sales in year 5
  • Online: www.bukibrand.com is our spotlight for our entire collection, including preview/pre-order styles. Our web sales are stronger in geographic regions where we have a solid wholesale presence and so we see major upside in growing our web business as our wholesale business builds across the country. Additionally,  we would like to continue building our digital marketing programs to ramp up our web business significantly. Targeting $2M in sales in year 5

Partners/Events: We are exploring several creative strategies to increase Brand Awareness and Sales with additional retail outlets: Corporate Pop-Ups (Facebook, Twitter, Amazon, etc) and B8ta Retail Stores.

Our desk-to-dinner technical clothing is very appealing to corporate tech employees and we were invited by Facebook HQ to host a Pop-Up Event at their Silicon Valley corporate headquarters; we are actively pursuing these type of corporate events.

We are a featured vendor partner at B8ta retail locations in Chicago, San Francisco, Houston, and New Jersey.  The Impressions and Discoveries that we receive in their retail stores are of scalable volume with great synergy between our target customer and their target customer. Targeting $1M in sales in year 5.



The US apparel market is worth $292B, and athleisure is $46B

Buki focuses on well-educated, well-traveled, and well-employed consumers who appreciate luxury, comfort, and style. 

While we are targeting the $292B US apparel market, we keep our eye on the $46B athleisure market because of the comfort and easy-care factors. The comfort of Buki’s clothing is on par with athleisure, but the desk-to-dinner style is categorized in the Apparel market proper.

Our strategy is to introduce our clothing collection into their shopping path via their favorite high-end specialty retail boutique (our own stand-alone Pop-Up or via a retail partner) and by becoming a go-to clothing solution for their weekday, weekend, travel, and work. 



Buki is good for you and the environment 

Other brands are doing ‘technical’ clothing, but not in the luxury space, and not as a full clothing collection for men and women.

Most competitive fabrics that are marketed as ‘technical’ are simple polyester stretch with little to no technical function. All of our Buki technical fabrics are created with state-of-the-art fiber technology that outperforms other “performance” fabrics; plus, they are all sustainable and machine-washable (no dry-cleaner, no iron!)



Bootstrapped

We tested the waters with a Kickstarter campaign in 2017, but our fundraising journey really begins here at Republic. Joey and Stacy have personally invested over $500,000 to kick things off and prove the concept. Buki has obtained a $150K small business loan and has $292K cash in the bank.  Conversations about potential future funding are underway with high profile individuals.



On track to expand Buki across the country in 2019

Our launch was a success and customers are loving the comfort, style, and ease of our luxury technical clothing: we’ve created our most innovative fabric yet in our Collagen Collection and we’re ready to expand into the high-end wholesale market this year, including spas and resorts.

May 2016: Finalize technical fabric development

Nov 2016: Launch Pop-Up Shop & website

March 2018: Buki gifted to all NFL owners/wives

June 2018: Launch Collagen Collection

December 2018: Reach $775K in sales

2019: Grow Wholesale

If we reach our goal of $107,000, we will be able to fund more aggressive sales and marketing programs to further accelerate our growth in 2019.



Founders & team

Joey and Stacy are passionate about how technology drives innovation. Joey was inspired by Richard Hellmstetter, the inventor of the Big Bertha, at Callaway who provided the design direction, “Design clothes like they’re equipment.” And Joey has designed clothes to function and perform FIRST, ever since. Stacy was influenced by her time at Clarisonic, a category creating device which was the perfect intersection of beauty and technology. She sees a similarity to Buki, which is targeting to be the leading ‘technical clothing’ brand in the world by intersecting technology and clothing. 



Join the wardrobe revolution! 

Together, we can transform how people dress from desk to dinner.  Thank you for your support. 

- Joey & Stacy 

Deal terms


Valuation cap

$10,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

20%

If a trigger event for Buki occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$50

The smallest investment amount that Buki is accepting.
Learn more

Funding goal

$107K

Buki must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $107K.
Learn more

Deadline
Buki needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by WOW Studios Incorporated dba Buki. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Buki Crowd SAFE Form C-A.pdf form_c.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Buki.
Invest
$50
Receive
  • $50 Buki Bucks (Gift Card)
Invest
$100
Receive
  • $120 Buki Bucks (Gift Card)
Invest
$250
Receive
  • $300 Buki Bucks (Gift Card)
Invest
$500
Receive
  • $650 Buki Bucks (Gift Card)
Invest
$1,000
Receive
  • Two Buki Hoodies + Two Buki T-Shirts + Two Buki Pants
Invest
$2,500
Receive
  • 15% lifetime discount. Two Buki Hoodies +Two Buki T-Shirts + Two Buki Pants.
Invest
$5,000
Receive
  • 15% lifetime discount. Invitation to design a Buki product that will be named after you. Plus, Two Buki Hoodies +Two Buki T-Shirts + Two Buki Pants.
Invest
$10,000
Receive
  • 20% lifetime discount. Invitation to design a Buki product that will be named after you, dinner with the Founders, Joey Rodolfo and Stacy Bennett, a Private Design Studio, and a Store Tour that includes selecting 10 items of your choice (transportation not included. Held in Seattle).

About Buki

Legal Name
WOW Studios Incorporated dba Buki
Founded
Dec 2015
Form
Washington Corporation
Employees
8
Website
bukibrand.com
Social Media
Headquarters
Google Map location of of Buki
1826 6th Avenue , Seattle, WA
Headquarters
1826 6th Avenue, Seattle, WA, United States 98101

Buki Team
Everyone helping build Buki, not limited to employees

Profile picture of Joey Rodolfo
Joey Rodolfo
Founder and CEO
A serial entrepreneur, Rodolfo has a proven track record in the apparel business. He led Men's Design for Callaway and Tommy Bahama and founded several very successful apparel brands, including Cutter & Buck, Bench, and Resort II.
Profile picture of Stacy  Bennett
Stacy Bennett
Founder and COO
Bennett has 20+ years of Digital/Direct Marketing experience in the technology, retail, & consumer goods industries heading up eCommerce, Email, Website, and Social Media programs for iconic brands such as Amazon.com, Nordstrom, and Clarisonic.
Profile picture of Shiso Bennett-Rodolfo
Shiso Bennett-Rodolfo
Vice-Puppy of Corporate Culture
Very actively involved in daily operations, including selecting the softest fabrics for napping.
Profile picture of Sue  Dickerson-Smith
Sue Dickerson-Smith
Merchandiser
Industry veteran with masterful merchandising skills, ensuring Buki product is merchandised well, pricing is sharp, and logistics are efficient.
Profile picture of Alison  Mentzos
Alison Mentzos
Senior Men's Designer
Seasoned design professional with 12+ years experience in men’s and print design. Ensures our Buki Men’s product is best-in-class. Also provides our in-house photography.
Profile picture of Kathleen  Vanderspek
Kathleen Vanderspek
Senior Women's Designer
Seasoned design professional with 15+ years experience in women’s and men’s design. Ensures our Buki Women’s product is luxurious, stylish, and supremely comfortable.
Profile picture of Celina Quintana
Celina Quintana
Marketing Assistant
Supports all of our retail, eCommerce, and marketing efforts and helping to bring our Buki Wardrobe Revolution near you. Also provides art direction at our in-house photo shoots.
Profile picture of Rose  Amano
Rose Amano
Customer Service Manager
Supports wholesale sales team and their accounts, providing best-in-class service.
Profile picture of Stefanie Bennett
Stefanie Bennett
Retail Store Manager
Oversees our Buki Flagship Retail store and bringing our Buki Wardrobe Revolution to life.
Profile picture of Carrie Lazarz
Carrie Lazarz
Retail Marketing
Seasoned executive supporting our retail sales and marketing efforts and ensuring every customer has a smooth, unforgettable experience.
Profile picture of Gene  Zuckerman
Gene Zuckerman
VP Women's Sales
Seasoned sales executive leading our Buki women’s wholesale sales organization. Mr. Zuckerman was so inspired by Buki, he came out of retirement to help share our Wardrobe Revolution with high-end speciality retail boutiques across the country.
Profile picture of Sjoerd Stoffelsma
Sjoerd Stoffelsma
VP East Coast Men's Sales
Seasoned sales executive leading our East Coast Buki Men’s wholesale sales organization. World-class sales, marketing, and business development professional with an uncanny ability to cultivate great relationships.
Profile picture of Ken Haruta
Ken Haruta
VP West Coast Men's Sales
Experienced sales executive leading our West Coast Buki Men’s wholesale sales organization. He is leveraging his history of working in better men’s wholesale and is highly skilled in building strong relationships.
Profile picture of Kenny Kranseler
Kenny Kranseler
Advisor
Managing Director of Kabuki Strategy and seasoned strategic executive providing guidance on markets, opportunities, and go-to market strategies.
11 more team members
Joey Rodolfo
Founder and CEO
Stacy Bennett
Founder and COO
Shiso Bennett-Rodolfo
Vice-Puppy of Corporate Culture
Sue Dickerson-Smith
Merchandiser
Alison Mentzos
Senior Men's Designer
Kathleen Vanderspek
Senior Women's Designer
Celina Quintana
Marketing Assistant
Rose Amano
Customer Service Manager
Stefanie Bennett
Retail Store Manager
Carrie Lazarz
Retail Marketing
Gene Zuckerman
VP Women's Sales
Sjoerd Stoffelsma
VP East Coast Men's Sales
Ken Haruta
VP West Coast Men's Sales
Kenny Kranseler
Advisor

Press

Collagen embedded in fabric - a fashion collection from B...
latimes.com latimes.com
·
Aug 10, 2018

If you've recently embraced the health trend of drinking collagen for stronger bones, don't feel so hip just yet. One clo...

Is Anti-Aging Clothing the Next Beauty Breakthrough?
The Hollywood Reporter The Hollywood Reporter
·
Jul 6, 2018

Given that collagen production decreases with age, the super-protein that supports skin, bones and connective tissue has ...

Seattle-based brand Buki is a glimpse at the future of fa...
KING KING
·
Dec 24, 2016

The future of fashion may be inside a small pop-up shop in downtown Seattle. "We want to simplify our lives, and certainl...

Logo of Buki

Buki

Buki successfully raised $60,632 from 239 investors on May 30, 2019
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James, Valon, AHAMAD SADAKATHKATH, Daniel, Sony, and 234 others invested. 59 Reviews
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