This debt offering is suitable for sophisticated investors with knowledge of blockchain technology and the ability to assess its applications and their market potentials only.

SHOP is conducting this debt offering, with principal plus 20% interest payable by Tokens in lieu of cash, as per the terms of the SAFT Agreement. 

Problem                           

Shoppers have few options to own and monetize their personal data online. Meanwhile, brands struggle to obtain this data from shoppers to use in developing better products and services to drive revenue.

Marketplaces like Amazon that refuse to share data with brands and instead leverage it against them to create competing products only compound the problem.

In the end, this inability for brands to easily connect with shoppers to directly acquire much-needed business intelligence hurts both shoppers and brands alike.

Solution                            

SHOP will be the first tokenized ecommerce ecosystem that returns personal data ownership to shoppers and empowers them to monetize it in direct exchanges with brands.

SHOP will provide brands with a system that looks like and works as easily as a loyalty rewards program while functioning like a retail data marketplace where shoppers broker their personal data with brands during transactions in return for immediate savings, discounts, and rewards.

Product                                

SHOP is building a blockchain-based, smart contract-enabled ecommerce platform powered by the forthcoming SHOP utility token.

The SHOP Protocol will have a simple rest API that can be easily utilized by developers to build agile new SHOP-enabled DApps, DShops, and DMarketplaces to facilitate the rapid scaling and adoption of our decentralized ecosystem.

The SHOP Token & Wallet            

A utility token built on ERC20, the SHOP Token will work as a frictionless new payment method that will exchange shopper data for savings and rewards from brands during ecommerce transactions. SHOP Tokens will be easily combined with other forms of payment to act as a separate "rewards currency" layer to ensure brands can access shopper data within any transaction.

The SHOP Wallet will be a brand’s gateway to shopper data. It empowers shoppers to own and control their personal data via settings that determine how much information they choose to share with brands during transactions (and how much they will be rewarded by brands in return). An integration with the SHOP Wallet will give a brand full access to all the SHOP Token’s benefits in their online store and will unlock valuable shopper insights.

How It Works                   

SHOP Tokens will be the currency of the SHOP ecosystem and fund all aspects of the platform, from backend API call micropayments to ecommerce transactions.

The SHOP Wallet will empower shoppers to collect their personal data across the web and control how much of it brands receive during transactions that include SHOP Tokens.

Spending SHOP Tokens will trigger pre-set data sharing, and shoppers will be immediately compensated by brands with more SHOP Tokens in return.

Shopper Benefits                    

• SHOP Tokens can buy goods & services anywhere SHOP is accepted and be spent in combination with traditional fiat payments.
• Shoppers will always own and control access to their personal data.
• Shoppers choose how much or how little data they share.
• All personal data stored securely on a shopper's device.
• Blockchain powers greater security, minimizing fraud and identity theft.
• Organized as a Co-Op of brands & shoppers so they always control  the ecosystem.

Brand Benefits                    

• Set to provide unprecedented shopper insights to fuel product development, business and supply chain optimization, marketing, and ROI.
• Will serve as instant loyalty/rewards program.
• Native marketing automation will let brands directly translate shopper insights into actionable campaigns.
• Will help drive demand, loyalty, and high margin direct-to-consumer revenue growth.
• Blockchain and smart contracts provide greater data security, identity authentication, and reduce fraud.
• Organized as a Co-Op of brands & shoppers so they always control  the ecosystem.

Day-One Utility                      

Kanga is SHOP’s own brand-direct marketplace featuring an array of millennial-focused brands, from streetwear to luxury, and no third party sellers. Built entirely on the SHOP Protocol, Kanga gives brands access to all SHOP ecosystem resources to drive sales across the platform and acquire the shopper insights they’re denied on centralizing marketplaces like Amazon.

Business Model                    

SHOP's operating budget will be funded by the proceeds from all token sales undertaken to drive utility for the platform in addition to a 2.9% transaction fee collected on all fiat and token payments through the ecosystem.

Market Opportunity                    

SHOP’s addressable market is currently estimated at $460M for the US market, with a forecast increase to $560M by 2020. Due to its potential ubiquity as an empowering payment method and universal rewards points system, we believe SHOP has the opportunity to scale rapidly and gain traction as a viable wallet across the retail landscape.

Growth                              

• In an effort to create even stronger loyalty/reward programs for brands and bring greater utility to the SHOP Protocol, SHOP plans to launch a Brand Token program that will allow companies to create their own namesake tokens to directly capitalize on brand equity and build closer ties with shoppers. These branded currencies will be utility tokens based on the SHOP Token and customized to enable the specific shopper data acquisition and loyalty/rewards program needs of a brand.
• Deployment of the SHOP Protocol, a simple open source rest API that can be easily utilized by developers to build agile new SHOP-enabled DApps, DShops, and DMarketplaces to facilitate the rapid scaling and adoption of our decentralized ecosystem.
  
• SHOP is currently focused on the domestic US market exclusively but will be planning for expansion into foreign markets including Asia and the EU/UK in the near term.
• In an effort to make SHOP  a more viable platform globally, we’re in the process of planning GDPR compliance.

Token Allocation                  

Token Circulation Schedule

Capital Allocation

Investment Partners

SHOP has forged strong relationships with two Blockchain investment partners since February 2018, for a milestone-based investment total of $2.4 million USD.

Acquisitions

Key Milestones                     

Received a $2M, milestone-driven investment from Seattle-based Reflective Ventures. 

Acquired leading-edge ecommerce platform Fox Commerce to provide SHOP-enabled ecommerce hosting for Brands. 

Acquired Kanga, an emerging social commerce app that has been relaunched as a SHOP-powered brand-direct marketplace ensuring Day One utility for the SHOP Token & Wallet.

Acquired Comrse, an omnichannel commerce platform with proprietary technology around moving brand web stores into external environments like social posts and ad units.

Finalist at 2018 SXSW "Release It" pitch competition.

$25,000 first place winner of the Startup Pitch Competition at ShopTalk 2018, the largest retail convention in the world.

Finalist in the exclusive Sandcastles Startup Challenge at the World Tokenomic Forum.

Signed brand partners like Reconstruct Studio and Angie Bauer to offer Day One utility through the SHOP Protocol.

The SHOP Co-Op         

SHOP is organized and governed in a co-op structure. Every Brand and Shopper that accepts or uses a SHOP Wallet will be a member and together they’ll help guide the development and evolution of the SHOP platform

This co-op structure also ensures that SHOP will always be owned and managed by the Brands and Shoppers that use it, and that no massive marketplace or company can ever acquire or own it.

Simply put, SHOP is now, and will always be, for Brands and Shoppers, by Brands and Shoppers. 

The SHOP Vision                    

We believe the future of retail is decentralized and that shoppers should have the power to own, control, and monetize their personal data.

The control of global retail—and the brand & shopper intelligence that fuels it—by data-monopolizing marketplaces is an unsustainable model.

Today, the very marketplaces that serve brands leverage their own product and shopper intelligence against them to create competing products and capture market share.

By launching SHOP, we hope to return balance to the retail ecosystem and give brands and shoppers a platform to reconnect to drive revenue and savings.

Our Story                         

SHOP was founded by serial entrepreneur and former Target Innovation leader John Wantz and a team of tight-knit retail and marketing professionals with decades of experience working with some of the biggest brands in the world like Nike, Disney, and Johnson & Johnson. 

We understand the pain points inherent throughout the retail business and supply chain ecosystem and the threat posed by big marketplaces directly from the Brands themselves. 

It is these hard-earned insights coupled with a personal drive to help shoppers reclaim and monetize their personal data  that inspired us to build SHOP. 

Product Roadmap                   

SHOP Press                            

Whitepaper                            

View Whitepaper

About This Offering                          

• Text & graphic outlining details of the token offering like https://republic.co/props
  

About The Terms                            

• Text explaining details of the token offering terms here from KS/PS like https://republic.co/props