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CountertopSmart isn't accepting new investments

CountertopSmart’s deadline was April 10, 2021

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CountertopSmart

The ingenious way to save big on countertops
B2C
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Featured image of CountertopSmart
$111,080
Raised
187
Investors
Successfully funded and closed on April 10, 2021.
Invest in CountertopSmart
Pitch Updates 3 Reviews 28
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Closed on April 10, 2021. Information may not be up-to-date. Campaign closed on April 10, 2021. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by CountertopSmart Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
CountertopSmart Crowd SAFE CountertopSmart Form C.pdf
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Hear from some of the 187 investors in CountertopSmart


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Highlights


$100K+ revenue
Company had over $100K in revenue in the past 12 months
Leading VC-backed
Company is backed by a leading VC firm
  • Combined TAM of $30B+
  • 2K+ partial slabs sold and established 22% revenue from repeat purchasing
  • $750K run rate and 50% take rate
  • 2 active markets in Austin and San Antonio
  • Winner CodeLaunch 2018; Techstars Austin 2019; Quake VC Accelerator 2020

Problem


$6B worth of valuable stone is wasted every year

Countertop fabricators sell countertops but have to purchase the raw material in oversized stone slabs. They pass this "full slab" cost to customers and hold on to the unused material— creating a $6B "partial slab" surplus every year.

CountertopSmart sources partial slabs from local fabricators so that customers can access the best option for their countertop project. We make outfitting your home easy!

A fabricator's core business is NOT selling partial slabs. In fact, they produce so many partial slabs that they run out of space and have to pay to dispose of them.


Need countertops for a bathroom, small kitchen, or island? CountertopSmart lets you access more selection while saving both time and money!


Solution


CountertopSmart: The Partial Slab Marketplace

Our online marketplace allows users to search through thousands of local partial slabs by dimension, color, species, etc., receive a quote for installation, view the stone in person to make sure it's perfect for the project, and then enjoy the savings.

CountertopSmart users typically save 60-80% and access a design selection previously outside the budget.

Countertop fabricators add 20-30% to their bottom lines by turning a historical cost center into a significant new revenue stream.

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Product


Big savings for customers and a substantial revenue stream for fabricators!

CountertopSmart makes it simple for customers:





CountertopSmart gives fabricators the tools they need to manage and sell their partial slab inventory:

CountertopSmart makes selling partial slabs efficient by automating the sales process for the fabricator. Countertop fabricators can finally liquidate their surplus partial slabs without distracting from their core business of selling large, full slab projects.


Traction


Writing the rules for the future of the countertop industry

CountertopSmart was named the CodeLaunch 2018 overall winner and we've graduated the prestigious Techstars and Quake Capital accelerators.

We have already hit a $720K run rate, merely scratching the surface of what's possible in the two markets we're actively operating in. We take 50% of the sale, a take rate that illustrates how dire the partial slab problem has become for fabricators, and the value that CountertopSmart provides.

We're changing the way an industry operates and our traction proves that we've hit on the solution to a 60-year-old problem.

The cost to acquire customers is low and the return is high.

We've received press from local and national home design publications.

Customers


Buyers save up to 80% and sellers add up to 30% to their bottom line

CountertopSmart serves buyers and countertop fabricators alike. Our buyers enjoy a "full stone universe" selection as well as 60-80% savings, and sellers add 20-30% to their bottom lines. We’ve helped with projects of all sizes, and continue to garner rave reviews.

Business model


A big take rate pours in revenue and rapid scale locks out the competition

CountertopSmart takes 50% of all stone sold on our marketplace. The fabricator keeps 50% as well as 100% of any labor contracted directly with the customer.

CountertopSmart works in local markets to allow our users to view the stone in person prior to purchasing while also guaranteeing users can get their small project installed at competitive rates. Our model allows for rapid scale, a feat that's almost unthinkable in the brick and mortar countertop industry:

Market


$30B+ combined market opportunity for stone

An additional $290M for software and add-ons

The demand for partial slabs is massive; the overall US countertop slab demand market is worth $30B+. Currently, CountertopSmart is targeting the $10B market for countertop projects that require partial slabs. In the future, we plan to target the combined large and small lead markets for a combined TAM of $30B. Our go-to-market takes advantage of a weak online competitive landscape to drive revenue through digital advertising and SEO.

Competition


No direct competition and frightening barriers to entry!

CountertopSmart's completely unique platform offers countertop customers 60-80% savings, guaranteed installation rates, an unparalleled selection, total pricing transparency, and the most enjoyable shopping experience in the industry. We enjoy competitive advantages that will have potential competitors thinking twice before entering the market: 

Our first-to-market product combines the functionality and selection of an online marketplace with an ingenious no-risk process that allows users to view and inspect their slabs in person prior to purchasing. Countertop selection is an essential element in home design so it's imperative that customers feel confident in their selection prior to purchasing.

Vision and strategy


Control the countertop industry by consolidating the fabricators

1. The partial slab marketplace is the unbeatable value prop that scales quickly and entrenches CountertopSmart at fabricator shops across the country.


2. We'll take advantage of our online position to establish a leading brand name.


3. We'll roll out subscription software that caters to the fabrication industry and monetizes add-on services.


4. Partial slabs are great for certain types of projects but we can monetize all types of projects by charging for lead generation. 


5. We'll launch the B2B Marketplace where fabricators shop full slabs and volume orders from distributors and manufacturers. We'll take a cut of the full slab sale, and then take a cut of the remaining partial slab sale!

Funding


Founders, executives, and institutional investors believe in CountertopSmart

To date, CountertopSmart has received individual investments from leaders across the technology industry, from partners at well-known venture capital groups, and early-stage funding through Techstars and Quake Capital. Our current raise will provide the necessary funds to grow our team, continue market penetration in our active markets, expand the marketplace into new cities, and supercharge growth. 

CountertopSmart is going to be the biggest name in the countertop industry and we hope you'll join us for the ride!

Founders


Countertop industry experts and veteran software startup company leadership


Deal terms


Valuation cap

$8,500,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

0%

If a trigger event for CountertopSmart occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that CountertopSmart is accepting.
Learn more

Funding goal

$1.07M

CountertopSmart must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
CountertopSmart needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by CountertopSmart Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
CountertopSmart Crowd SAFE CountertopSmart Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in CountertopSmart.
Invest
$250
Receive
  • Shoutout on CountertopSmart's website
Invest
$500
Receive
  • Shoutout on CountertopSmart's website
  • CountertopSmart Company T-shirt
Invest
$1,000
Receive
  • Shoutout on CountertopSmart's website
  • CountertopSmart Company T-shirt
Invest
$5,000
Receive
  • Shoutout on CountertopSmart's website
  • CountertopSmart Company T-shirt
  • CountertopSmart Swag Box (branded gear & gifts)
  • Inclusion in CountertopSmart investor newsletter
Invest
$10,000
Receive
  • Shoutout on CountertopSmart's website
  • CountertopSmart Company T-shirt
  • CountertopSmart Swag Box (branded gear & gifts)
  • 20% off partial slab of your choice
  • Inclusion in CountertopSmart investor newsletter
  • Conversation with Founder/CEO
Invest
$25,000
Receive
  • Shoutout on CountertopSmart's website
  • CountertopSmart Company T-shirt
  • CountertopSmart Swag Box (branded gear & gifts)
  • Inclusion in CountertopSmart investor newsletter
  • Conversation with Founder/CEO
  • 50% off partial slab of your choice

About CountertopSmart

Legal Name
CountertopSmart Inc.
Founded
Jan 2019
Form
Delaware Corporation
Employees
3
Website
countertopsmart.com
Social Media
Headquarters
Google Map location of of CountertopSmart
5103 Hedgewood Drive , Austin, TX
Headquarters
5103 Hedgewood Drive, Austin, TX, United States 78745

CountertopSmart Team
Everyone helping build CountertopSmart, not limited to employees

Profile picture of Zach House
Zach House
CEO; Co-founder
Zach is a serial entrepreneur with over a decade of experience in the countertop industry.
Profile picture of Tazio Deihl
Tazio Deihl
Director of Field Operations; Co-founder
Tazio is a 2nd time founder with expertise in supply chain and inventory management.
Profile picture of Dustin Lancaster
Dustin Lancaster
VP of Engineering
Dustin has over a decade of experience working in software startups in senior and director level engineering roles.
Profile picture of Sara Rodell
Sara Rodell
Founder @ Loop & Tie
Profile picture of Brandon Kleinman
Brandon Kleinman
Founder @ Stealth Co,, Laurel & Wolf, Showroom, Vesta Home, & Shape Custom
Profile picture of Steve Schaffer
Steve Schaffer
Founder @ Offers.com
Profile picture of Avram Rampersaud
Avram Rampersaud
VP Operations @ Remedy, Former Global Head of Expansion for Jump Scooters @ Uber
4 more team members
Zach House
CEO; Co-founder
Tazio Deihl
Director of Field Operations; Co-founder
Dustin Lancaster
VP of Engineering
Sara Rodell
Founder @ Loop & Tie
Brandon Kleinman
Founder @ Stealth Co,, Laurel & Wolf, Showroom, Vesta Home, & Shape Custom
Steve Schaffer
Founder @ Offers.com
Avram Rampersaud
VP Operations @ Remedy, Former Global Head of Expansion for Jump Scooters @ Uber

Press

Elle Decor Austin/San Antonio
Dropbox
·
Sep 1, 2020

This article appeared in the September 2020 edition of Elle Decor magazine Austin/San Antonio

A Stone Unturned
Austin Monthly Magazine Austin Monthly Magazine
·
Jul 31, 2018

This article appeared in the Summer 2018 edition of Austin Home Magazine,

Logo of CountertopSmart

CountertopSmart

CountertopSmart successfully raised $111,080 from 187 investors on April 10, 2021
Profile picture of Shabbir Malbari
Profile picture of George Miley
Profile picture of Thomas Trompeter
Profile picture of Takashi Sengoku
Profile picture of Dustin Schiffer
Shabbir, George, Thomas, Takashi, Dustin, and 182 others invested. 28 Reviews
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