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Ellison Eyewear isn't accepting new investments

Ellison Eyewear’s deadline was February 1, 2018

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Campaign ended
Newest campaign Funded
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Ellison Eyewear

Solving your lost glasses problem while bringing back true craftsmanship
Social Impact B2C Apparel & Accessories
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Featured image of Ellison Eyewear
$195,259
Total raised in 2 campaigns
413
Investors in 2 campaigns
Successfully funded and closed on February 1, 2018.
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Pitch Updates 8 Reviews 59
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Closed on February 1, 2018. Information may not be up-to-date. Campaign closed on February 1, 2018. Information displayed may not be up-to-date.

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Ellison Eyewear, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Ellison Eyewear Crowd SAFE
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Hear from some of the 156 investors in Ellison Eyewear


Show more

In 2016, Ellison set out to prove that high-quality craftsmanship products can thrive while also giving back to communities. Thanks to your unwavering belief and investing in an innovative eyewear brand, our last crowdfunding campaign became one of the fastest and most successfully funded companies on Republic, raising nearly 4x our initial goal. Your investment supported Ellison to reach the epic milestones below:

FEATURED IN “MEET THE DRAPERS"

  • 70% of our new collection was already sold-out within 90 days from launching
  • Globally recognized premium brand featured on top TV shows and on celebrities
  • 50% increase of ClubEllison members since completion of the last Republic campaign
  • An "eye for an eye" world mission that has restored eyesight to over 3,500 people in need. 
  • Empowers our community to do social good. Over 40 homes built in Nicaragua,  and built the first of many Ellison Marketplaces to aid the Syrian refugee crisis in Greece. 
  • 260% YoY growth for three consecutive years
  • Featured exclusively in Marcus Lemonis' new flagship retail chain
  • Backed by Huizenga Capital Group, Roa Ventures, BuildByIowa Ventures, and former Luxottica/LensCrafters VP executives


Innovating a $140B market opportunity.

We started with three simple beliefs: quality matters, there needs to be a better way we access a product we use in daily life without paying extravagant prices for it, and all of this could be done while giving back.

Since our successful investment round on Republic, we have launched and sold out our new collection of sunglasses and our new BlueTech™ line.

But despite our growth and successes, this is a $140 billion market opportunity by 2020. The eyewear industry is run by a handful of giant corporations, who own the rights and licenses to today’s biggest fashion brands and use outdated distribution channels. Sadly, consumers are still paying higher, unfair prices for lower quality products than they deserve because of a monopolized industry stagnant in changing for the better and the good. The status quo is not easy to change. But we have proven we can sure as hell do it.


Eyewear industry is monopolized


People invest because Ellison does it right.

1. Strives for the highest quality. Period.

2. Does good and has an integrated social mission.

3. Focuses on customers with a lifetime client service model.


1. The Highest Quality. Period.

We are heroically setting our ourselves apart from the rest of the pack of established brands by putting quality in the forefront of why we do what we do. And by doing so, we have created a premium brand that can revival established brands in quality and price. Our designs are timeless, and our quality is principled in perfection.



Here's how we build amazing glasses:

Handmade

Ellison glasses are handmade in Greece

Every pair of Ellison sunglasses and BlueTechs™ are handcrafted in a family-owned workshop in Greece.

Finest Italian materials

Ellison sunglasses are made of high-quality Mazzucchelli acetate

We’re using only the finest Italian materials, metals and glass. Every pair is made using the highest quality Italian Mazzucchelli 1849 acetate.

56-step QA

Ellison’s quality assurance process is 2x more rigorous than the industry standard, ensuring that every pair is built to timeless perfection before it leaves our artisan's hands, and arrives in yours.


It’s in the details:

German Engineered 5 Barrel Teflon Hinges

Ellison’s come equipped with 5 barrel stainless steel hinges. This sturdy hinge provides integrity, durability, and comfort while keeping your temples straight. Teflon coated screws help block and secure the thread components thus avoiding loosening of screws and nuts.

Real Rivets

Pins in the frame and temples of our sunglasses provide structural integrity, while adding a touch of flare to our designs.

Ergonomic Nose Bridge

We have created our latest line using the best in ergonomic designs. Our frames ensure supreme lasting comfort after long hours of use.

Temple Tip Detail

We engrave our Trademarked "E" on a galvanized metal cap on the left temple tip of every pair, highlighting our attention to detail and certifying your pair is authentic.

CR-39 Polarized Lenses

Tested more thoroughly against any standard law the optical industry requires, our Ellison's come equipped with the highest quality CR-39 Polarized lenses to deliver the same superior optics found in the top optical brands in the world.

Signature Engraving

A metal-etched trademarked "E" is also used as a subtle lens badge, promising genuine quality of Ellison frames and lenses.

Ellison BlueTech™ Product Highlight

A special BlueTech™ lens coat makes our Ellison BlueTech™ line one of a kind. Our BlueTech™ glasses protect against 99.9% of the most dangerous UV-blue light you will face daily.

Designer quality comparison table


2. Look Good, Do Good.

Companies must have a bigger purpose. Our mission is to make the best glasses and do good in this world. Through our close relationships with our customers, we are able to empower them to engage in social outreach and community development programs.

Giving back is core to our culture

"It's time we give the power back to the people and build companies that solve the problems they want solved."

-Aristotle Loumis, Ellison Founder

We provide a tangible way for our community to be the change they want to see in the world. We have been on a quest for the last three years, providing eyesight to those in need and building homes that create safe spaces for those who need it.

Every year, our team sponsors multiple impact-travel excursions with local partners dedicated to closing the gap on social issues and those who want to help solve them. We allow our community to truly involve themselves, first hand, in an immersive philanthropic experience alongside like-minded journeyers, while exploring some of the most beautiful corners of earth.

To date, our community has built 40 new homes in Nicaragua for families living in slum conditions. While just this past year, in the face of the Syrian refugee crises, we packed our bags and headed to Greece where we built the first of many Ellison Marketplaces to aid the Syrian refugee crisis.

Giving a gift of sight

Each purchase helps pave the way to helping make eyesight care more accessible.

With every pair of sunglasses and Club Ellison membership sold, Ellison will provide sight to somebody in need in one of three ways:

1) Spectacles for children

The results of giving glasses to the child are miraculous – have access to basic eye care makes the difference in children's education.

2) Building Vision Centers for the poor

Many rural areas don’t have access to basic eye care. Our donations help build eye care centers to provide help to people in need.

3) Training eye health personnel

Along with the shortage of eye care access, the rural clinics that do exist lack trained staff. Our donations help train the personnel to provide basic eye care.


3. Our Members, Our Community, Our Customers.

Other brands take advantage of the nature of the game: that sunglasses get lost, broken or stolen all the time. In fact, other brands bet on it to make short-sighted profits. Ellison turns the tides, and converts customers into a loyal community with the creation of the Club Ellison Membership. We focus on the long-term and putting our customers first. When we put the customer first, we break through the clutter to be their go-to point versus other brands.

A Club Ellison membership is insurance for your Ellison frames. It targets 3 unaddressed pain points experienced by tens of millions of customers of high-end frames:

Break it ; Lose it ; Steal it.

Should something happen to a Club Ellison member's glasses, they have access to our entire collection at exclusive membership pricing.  *50% off retail*

Members also become part of a community that acknowledges and rewards living experiences, instead of punishing you for it.



4. Ellison Making News.

Our story and message is continually being picked up by news outlets, fashion blogs, business blogs and TV and has garnered notable features and PR across top publications and national media outlets for our novel approach to addressing global problems and our dedication to craftsmanship.

Ellison Eyewear in the media

"Ellison is not only disrupting the eyewear industry, but it's disrupting the way you raise capital and build companies."

-Scott Kitun, Technori CEO

Celebrity Spotting

Ellison glasses have become integrated into pop culture with the support of celebrities. We’ve had notable features on some of the most recognized faces in the entertainment industry, Mario Lopez, The Fray, Kelly Clarkson, Jennie Garth, Terri Seymour, Pia Toscano, Marc Malkin, Carolina Liar, Novak Djokovic, Kendall Jenner, with music artists like Post Malone, FKi 1st, Lil Wayne and Waka Flocka Flame, just to name a few and are the premier sunglass brand for Fox’s breakout drama Empire for the second season in a row. We have just been signed for other hit shows such as Chicago PD, Chicago MD and Chicago Fire.


Ellison featured in the FOX show Empire, by rapper WakaFlockaFlame and more



5. Branding & Marketing.

The crowded eyewear space is currently focused on an outdated traditional retail model versus cost suppression and customer experience CRM-based model.

Data-driven + Emotional connection

Data-Driven

Our deeply embedded CRM has allowed us one-to-one customer feedback from thousands of clients. This gives us real-time design and deployment insights that is typically not available at scale or without the use of a third party.

We can stay informed and responsive to current and quickly changing customer needs and trends thanks to our CRM-based model.

Emotional Connection

Ellison’s marketing takes an aggressive approach in how we communicate with our consumer and how we differentiate from our competitors. This approach will communicate the tangible value of the brand and the deeper emotional connection that current competitor brands are not leaning into.


Meet Ellison's target consumers


Purchasing behavior comparison

Purchasing behavior comparison chart
Common vs ClubEllison Purchasing Behavior


6. Sales Channels.

We've expanded into over 60 brick-and-mortar stores, globally.

2017 has seen explosive growth. In addition to our expansion to over 60 brick-and-mortar stores globally, our biggest news is becoming the exclusive eyewear brand for ALL Marcus Lemonis Fashion Group retail stores.

The adventures don’t stop there.

We have just had our second cross-country trip where we met with our larger corporate clients: Amobee, Google, Coyote Logistics, SalesForce, Raise.com, etc. and had one of our biggest sales month to date, reaching nearly 100K!

Ellison makes profit with a four-point sales strategy.

Wholesale and Pop-Up/Direct are our current main revenue generating channels given their higher upfront conversion rates and the branding opportunities available through additional exposure.

On the brick and mortar front, teams will be hired on to push efforts with monthly goals outlined. This channel’s main purpose is brand development and testing to continue building the Ellison brand and image.

  • Baseline business in wholesale
  • Steady growth in pop-up
  • Hyper focus on online sales
  • Accelerated revenue growth in 2016 with introduction of ClubEllison
  • 6,500 members with ~20% reocurring

7. Action Plan.

NOW > TOMORROW > FUTURE

Our 5 to 10 year business plan is centered on new efficiencies within the Ellison consumer purchase funnel. With the Wholesale and Pop-Up processes streamlined, this sales channel is ready for growth and only requires a capital investment in order to advance our scaling efforts.


Ever improving experience

We’re focused on investing in consumer experience across digital and offline sales touch points. This investment will help us become faster and cut overall costs related to product development without lowering the quality.


Data analysis

We have integrated more data and insights into our product development and online conversion strategy which we are seeing steady ROI from. Your investment will be used to make this area of our business even more sophisticated. We will be focusing heavily on Club Ellison, which is continually proving to be a significant growth and profit channel for our brand because there is nothing like this model currently available to consumers.


New market

We have successfully expanded our UVA and UVB protective Ellison BlueTech line as well as Ellison optics. Our success in this area has depleted our inventory in just three months and we need your investment to fill orders in this robust market opportunity: the eyewear market size is projected to reach $184.03 billion by 2024 (source: grandviewresearch)


Geographic expansion

By working with investors who have signature real estate, Ellison has taken advantage of these crucial retail locations to produce instant sales while saving costs on expensive retail overhead and rent expenses. Ellison recently took an investment from Roa Ventures which opened a store in Mykonos, Greece called (SunLust) within the day club Santanna Mykonos -- where we are reporting over 600 pairs sold monthly in just this one location. Our latest expansion has taken place with the help of The Profit’s Marcus Lemonis, who has just welcomed us into his flagship retail chain throughout the USA.



8. Our Team.


Ellison was started by Aristotle Loumis, who set out to his home country of Greece to build a sunglasses company that creates the highest quality sunglasses in the market, with the best craftsmanship and unmatched materials.

We’ve brought together the people to get us where we need to be. Our team is made up of proven investors who have invested into the vision and market opportunity.

Ellison investors from previous funding rounds

We partnered with a strategic group of proven investors like John Roa – an award winning entrepreneur and innovator in the technology and lifestyle space with his latest venture, AKTA being fully acquired Salesforce Inc. in September 2015.

Ravi Patel, another key investor, is the principle of BuiltByIowa Ventures and president of Hawkeye Hotel Group – one of the fastest growing, privately-owned hotel companies in the country.

Greg Lechner, industry giant in the eyewear space, former Vice President of Luxottica, Essilor, and LensCrafters, will be joining the executive team to build Ellison into a leader in the category.

From the beginning, Ellison has had a passion for superior product and a fixation with service and making the world better place to live. These values endure today.



9. Why Crowdfunding.

Since Ellison has been built by our loyal customers, we want to further strengthen that relationship. Equity crowdfunding is more personal than selling shares in the open market, allowing investors a stronger level of buy-in with the company.

When you invest in Ellison, you are investing in a company that actively seeks to improve the quality of life for communities around the globe.

We share this opportunity with our investors to get them involved in a social good whether it’s providing eyesight to somebody in need or building homes for the refugee crisis in Greece or across poverty stricken areas in Latin America. We are here to do good, while having fun in the process.

Investment in Ellison is an investment in a growing brand, in dedication to product and service and in the strong ideals that guide our business.



10. We Invite You To Join The Movement.

While we are laser focused on growing our business, we are bigger than just outfitting fashion eyewear protection.

We have lost things ourselves and we never forget how it burns. We are turning this insight into a movement and bringing people peace of mind, allowing them to live their life of adventure without worrying about the little things. We want you to be part of it - and invite you to join us for the ride.

"Entrepreneurship is a community sport."

-Aristotle Loumis, Ellison Founder

A SECOND CHANCE TO JOIN

THE NEXT LEADING BRAND

IN EYEWEAR

Deal terms


Valuation cap

$8,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

20%

If a trigger event for Ellison Eyewear occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$50

The smallest investment amount that Ellison Eyewear is accepting.
Learn more

Funding goal

$400K

Ellison Eyewear must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $400K.
Learn more

Deadline
Ellison Eyewear needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Ellison Eyewear, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Ellison Eyewear Crowd SAFE

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Ellison Eyewear.
5 investors
Invest
$75
Receive
  • $75 worth of equity, + digital thank you and one LIFETIME membership to Club Ellison.
  • Limited (95 left of 100)
95 investors
Invest
$100
Receive
  • $100 worth of equity, one pair of 2nd generation eyewear + one LIFETIME membership to Club Ellison. We’ll contact you at the end of the campaign to pick your style.
  • Limited (155 left of 250)
26 investors
Invest
$275
Receive
  • $275 worth of equity, one pair of 3rd generation eyewear + one LIFETIME membership to Club Ellison. We’ll contact you at the end of the campaign to pick your styles.
  • Limited (474 left of 500)
16 investors
Invest
$550
Receive
  • $550 worth of equity, two pairs of 3rd generation eyewear + one LIFETIME membership to Club Ellison. We’ll contact you at the end of the campaign to pick your styles.
  • Limited (234 left of 250)
8 investors
Invest
$1,250
Receive
  • $1,250 worth of equity, two pairs of 4th generation eyewear (new arrivals) + personal fitting from Ellison Founder, + one LIFETIME membership to Club Ellison. We’ll contact you at the end of the campaign to pick your styles.
  • Limited (92 left of 100)
2 investors
Invest
$5,500
Receive
  • $5,500 worth of equity, two pairs of 4th generation eyewear (new arrivals) + in-person or digital meet n' greet with Ellison founder, + two LIFETIME membership to Club Ellison. We’ll contact you at the end of the campaign to pick your styles.
  • Limited (23 left of 25)
1 investor
Invest
$25,000
Receive
  • $25,000 worth of equity, 4-pack of 4th generation eyewear (new arrivals), + 4 LIFETIME memberships to Club Ellison, and invitation to lead or participate in the next Ellison Impact Travel Trip + receive additional investor benefits.
  • Limited (3 left of 4)
Invest
$50,000
Receive
  • $50,000 worth of equity, an advisory role, 4-pack of 4th generation eyewear (new arrivals), + 4 LIFETIME memberships to Club Ellison, and invitation to lead or participate in the next Ellison Impact Travel Trip + receive additional investor benefits.
  • Limited (2 left of 2)

Why others invested

See all reviews (0) See all (0)

I think the sunglasses look good. I also think a recurring revenue model makes a lot of sense. I can't stand losing glasses it happens more than I would like to admit.

Profile picture of Arthur Mulhern
Arthur Mulhern
Active investor
over 7 years ago

I believe in their vision and would love to see someone disrupt this silly lux industry.

Profile picture of Aaron J. (AJ) Mandel
Aaron J. (AJ) Mandel
Investor
over 7 years ago

I’ve been following Ellison for years now and I believe that Aristotle has created something worth getting behind. The company’s mission has been set forth to solve real world problems in a creative and socially responsible manner. Best of luck! Nick

Profile picture of Nick Loggarakis
Nick Loggarakis
Investor
over 7 years ago

About Ellison Eyewear

Legal Name
Ellison Eyewear, Inc.
Founded
Mar 2014
Form
Delaware Corporation
Employees
1
Website
wearellison.com
Social Media
Headquarters
Google Map location of of Ellison Eyewear
314 W. Institute Place #2E , Chicago, IL
Headquarters
314 W. Institute Place , #2E, Chicago, IL, United States 60610

Ellison Eyewear Team
Everyone helping build Ellison Eyewear, not limited to employees

Profile picture of Aristotle Loumis
Aristotle Loumis
Founder/CEO
Featured in Superheroes · Read
A dynamic, well versed, spirited visionary with a love of creating. Over seven years in the eyewear sector, deep knowledge in international trade/manufacturing, & known presence for his philanthropic endeavors gives him the expertise to lead Ellison.
Profile picture of Ravi Patel
Ravi Patel
Co-Founder/Growth Strategist
Ravi Patel is an investor specializing in Ellison's growth. He is the principle of Built By Iowa Ventures and president of Hawkeye Hotels, one of the fastest growing, privately-owned hotel companies in the country.
Profile picture of John  Roa
John Roa
Partner / Technologist
John Roa is an award-winning entrepreneur and innovator in the technology and lifestyle space. He was founder and CEO of AKTA, a mobile and UX consulting firm, which was acquired by Salesforce in September 2015.
Profile picture of Alex Afshari
Alex Afshari
Ellison CFO/Exec. Advisor
CEO/Founder APA Financial Services. Spearheading the financial infrastructure and management for multiple fortune 500 companies, with an emphasis on high growth start-ups, responsible for multiple seven figure exits.
Profile picture of Bryant  Keil
Bryant Keil
Ellison Growth Strategist/Exec. Advisor
Founder and served as the Chief Executive Officer and Founding Chairman of Potbelly Corporation. Co-Chairman of 1871 and Chicagoland Entrepreneurial Center. 2007 Ernst & Young Entrepreneur of the Year award recipient.
Profile picture of Greg  Lechner
Greg Lechner
Ellison Growth Strategist/ Exec. Advisor
Former VP of Luxottica/LensCrafters. Built the leading global optical ecommerce retailer, Coastal.com, successfully sold the business to Essilor. ​Built​LensCrafters/Luxottica ​ecommerce​.​
Profile picture of Lamar Land
Lamar Land
Creative Director
Profile picture of Debbie Wong
Debbie Wong
Project Manager
Profile picture of Jeremy  Brick
Jeremy Brick
Brand Development
Profile picture of Teresa  Bigelow
Teresa Bigelow
Public Relations Manager
Profile picture of Ian  Friedman
Ian Friedman
Operations Manager
Profile picture of Taylor  Spoula
Taylor Spoula
Community Manager
9 more team members
Aristotle Loumis
Founder/CEO
Lamar Land
Creative Director
Debbie Wong
Project Manager
Ravi Patel
Co-Founder/Growth Strategist
John Roa
Partner / Technologist
Jeremy Brick
Brand Development
Teresa Bigelow
Public Relations Manager
Alex Afshari
Ellison CFO/Exec. Advisor
Ian Friedman
Operations Manager
Bryant Keil
Ellison Growth Strategist/Exec. Advisor
Greg Lechner
Ellison Growth Strategist/ Exec. Advisor
Taylor Spoula
Community Manager

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Ellison Eyewear

Ellison Eyewear successfully raised $70,475 from 156 investors on February 1, 2018
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elliot, Francois, EDWARD, Nick, Brad , and 151 others invested. 59 Reviews
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