The founders of FreshMynd pitch their company to one of the most famous VC families in Silicon Valley - Bill Draper, Tim ...
Attention-deficit/hyperactivity disorder (ADHD) affects 11% of school-age children. Symptoms continue into adulthood in more than 75% of cases.
ADHD is characterized by inattention, impulsivity and hyperactivity. It can severely impact a child’s ability to do well in school and form friendships, cripple their self confidence and prevent them from reaching their full potential.
We recognize that medication has a place in the treatment of ADHD. Sometimes it is the only thing that works. But it has side effects, sometimes quite serious ones.
True Clarity is a breakthrough new natural supplement to safely and naturally treat the symptoms of ADHD and avoid or reduce the use of prescription medication.
True Clarity is a complete set of the 12 vitamins, minerals, oils, probiotics, and herbs that have been shown in clinical studies to significantly reduce symptoms of ADHD - combined into just 4 chewable tablets and 1 spoonful of Omegas 3/6.
It is the only ADHD supplement on the market to include all these ingredients.
The ingredients in True Clarity have been shown in 20+ independent clinical studies to significantly reduce symptoms of ADHD. The dosage we use is the one demonstrated to be effective in the clinical studies.
It is the only ADHD supplement that use the correct dosages shown to have an impact.
Kids like taking True Clarity. They are yummy chewables plus a sweet spoonful of Omegas 3/6 in three tasty flavors chosen by our kid advisors. No pills or powders.
Each True Clarity box contains:
It is shelf-stable and easy to take on the go. Just grab one of each packet and you're set.
True Clarity is manufactured in the US at a GMP-certified NSF-approved facility. That’s the highest standards in the dietary supplements industry.
All ingredients are certified to the highest purity and sourced from ethical suppliers.
Our supplements have been tested by our panel of 6-15 yr-old kid advisors and their parents to ensure they are tasty and easy to take.
We are the only company in the ADHD care market that has kid and parent advisors to help design and test our products.
Being a parent of a child with ADHD is hard. It's a daily struggle to find something that helps your child and saves your sanity. Parents often feel lost and alone.
FreshMynd is more than a natural supplement. We are creating a community around our common problem to identify solutions, share ideas, and support each other.
We also continue to research science-backed solutions that will help - through nutrition, supplements, therapy, mindfulness, fitness, and more.
We have exciting plans for the next few years.
Beyond the supplement we plan to launch in Year 1, we are already hard at work on a coaching app that will provide daily support to both parents and kids dealing with ADHD.
Years 3-4 will be about expanding what we've learned and developed to more countries and special needs.
FreshMynd will sell supplements in monthly packages via our website and retail online and brick & mortar partners. We will offer convenient subscription plans to simplify adherence for parents. With an affordable monthly subscription price of under $75 + free shipping, we are targeting 50% gross profit margins.
1. The market is very large and growing rapidly. We seek to capture just 3% of that market by year 4 and are targeting the equivalent of approximately 5,300 monthly subscriptions in 2018 which would allow us to break even.
2. Our business model is focused on developing a robust recurring revenue stream by encouraging users to sign up for subscriptions.
3. Our founders have deep e-commerce and retail experience and have successfully executed several global product launches.
Our plan is to immediately implement a multi-channel distribution strategy targeting both B2C and B2B channels.
FreshMynd is the first science-backed, kid-friendly, and parent-friendly combination supplement in the ADHD market. We have the highest number of individual ingredients shown in clinical studies to significantly reduce the symptoms of ADHD.
We plan to use that first mover advantage to remain the clear market leader and protect our unique formulation through patents and trademarks wherever possible. We are uniquely positioned to be a strong alternative, or complement to, prescription medications, depending on the severity of the symptoms.
Prescription medications are the most commonly used solution, but they suffer from severe side-effects and high costs. They are mostly not available in kid-friendly flavors and formulations.
Single-ingredient supplements have limited effectiveness by themselves and need to be combined with multiple other ingredients for maximum benefit. Many of the individual supplements shown to be effective in reducing symptoms of ADHD - like Bacopa Monnieri and Pyctogenol - are not available in kid-friendly flavors and formulations.
Combination supplements often include only 2-3 ingredients shown in clinical studies to help reduce the symptoms of ADHD and many other ingredients with no proven benefits, so consumers are essentially paying a premium price for filler ingredients. In addition, dosages of effective natural ingredients are rarely the ones shown to be impactful in clinical studies, resulting in limited effectiveness. Few of these supplements are available in kid-friendly flavors and formulations.
We’re looking for an initial investment of $500K.
This should enable us to launch the product within 3-4 months of completing the funding.
We are very focused on managing costs. We are going to do it like this:
Keep headcount low
No extras like a nice office or fancy coffee
Low COGS and solid product margins
Only major spend is marketing to drive sales
We are being conservative by assuming the addressable market for FreshMynd to be the whole US 4-18 patient population and only 5% of adults with ADHD, which is 10+ million. We plan to expand rapidly to the adult population as a whole, thus doubling our potential market as new products are introduced at a later stage.
Our COGS is based on conservative quotes on formulation, packaging and logistics suppliers costs.
We are targeting to achieve breakeven in 2018 and profitability in following years.
We care. For us, this is personal. We have loved ones who are dealing with ADHD.
We understand how confusing, scary, and difficult it is to find science-based data on ADHD, the effectiveness of available treatments, and what truly helps.
Our mission is to enable children with ADHD and their parents to live healthy, happy lives. We give them the tools they need to help their minds and bodies thrive safely and naturally.
Seema has 20+ years of experience in marketing leadership at companies like Kraft Foods, Western Digital, Roku, and Evernote. She is an expert in marketing – strategy, brand identity, ecommerce, retail marketing, international, product marketing, global product launches, and more.
Seema is mom to a little boy and loves spending time with her family and dog. She is passionate about wellness and health and instills those values in her family’s daily life.
Devesh has 30+ years experience in Finance, M&A, Strategy, and Operations at companies which include Carrier, Allied Signal, Bosch, Alstom, CMC, Tomlin Investments. He is the financial and operational wizard gluing all the pieces together.
Devesh loves spending time with his 3 kids, cooking gourmet meals, going for seriously long 10+ mile walks, and enjoying life and friendships. He firmly believes that a healthy, fit life is within reach of all of us.
The truth is, when a child has ADHD, it affects the whole family. Kids struggle with low self-esteem, meds, and side-effects. Parents struggle with their child’s behavior issues and finding treatments that work. FreshMynd wants to change that.
Our mission is to give hope back to families. Create safe and natural solutions that make life better for both parents and kids. Because ADHD shouldn’t define them or what they can achieve in life.
Our breakthrough supplement is an easy and tasty daily dose of vitamins, minerals, and herbs. Real results backed by science. No side effects, no bitter pills or powders. It’s a solution that works for the entire family.
We have big plans beyond supplements. We are working on a coaching app that will give both parents and kids unlimited daily access to their own psychologist, nutritionist, fitness and meditation coaches.
Join us in creating safe, natural solutions to ADHD for parents and kids. Someone you love is struggling with ADHD right now. Give them a better way.
$4,500,000
The maximum valuation at which your investment converts
into equity shares or cash.
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20%
If a trigger event for FreshMynd occurs, the discount provision
gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.
$1.07M
FreshMynd must achieve its minimum goal of $50K before the deadline. The maximum amount the offering can raise is $1.07M.
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Crowd SAFE
A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event.
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Huge growing market that is underserved by current offerings + parents are desperately looking for natural safer alternatives.
I like FreshMynd because it gets to the root of the problem in education and avoids over-medicating our children.
I invested because the side effects of traditional medications were devastating to a family member with a dual diagnosis.
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