Our favorite celebrity brands are hard to find

Kevin Harrington explains GrapeStars.

As more celebrities break into making spirits, fans are finding it difficult to find their favorite celebrities' brands. There's no guarantee that local stores will stock specific products, and there's no central place for consumers to browse and purchase products. This can lead to fan frustration and thousands of wasted marketing dollars.

For example, if you are a huge John Legend fan but can’t seem to find his wine anywhere, you can now buy it directly from the app - redirected from his social post.

GrapeStars: Your star-studded marketplace for celebrity wine and spirits 

GrapeStars is a one-of-a-kind online marketplace where celebrities can promote wine and spirits directly to their followers. We provide a virtual direct-to-consumer sales channel that connects celebrity ambassadors with fan consumers via their social media channels. Our platform is fully compliant with state and federal laws, allowing users to discover new products, interact with their favorite celebrities, and purchase wine and spirits — all through our app.

Celebrities loves GrapeStars

The GrapeStars team has gotten phenomenal responses from multiple celebrities. We solve their distribution problems across the country.

Harnessing the power of social media

GrapeStars utilizes the power of celebrities and their social media accounts. Celebrities can post and redirect their following directly to the GrapeStars app via Instagram Stories.

Simple and engaging iOS and Android apps

GrapeStars is available for every iOS or Android device. Once installed, users make a profile and can browse their favourite celebrity brands without the hassle of going to the store or scrolling through social media. All purchases can be made directly through our app and delivered right to yourdoorstep!

Round up for charity

Users can also give back with our charity initiative, GrapeStars Round Up, which links to a charity affiliated with their celebrity of choice.

How it works    

 

1. Users place orders on the app or directly from the celebrity’s social media account through a deep link into the GS app
2. GrapeStars routes order to a retailer licensed to ship to user’s state
3. Retailer orders from distributor (delivered next business day)
4. Retailer ships to user (received in 2-3 days)

Value proposition

GrapeStars provides value across all tiers of the alcohol industry

Celebrities

• Direct to consumer sales channel 
• Social media marketing platform
• Control over brand management and product messaging

Brands

• Nationwide distribution channel most brands don’t have
• Massive cost savings on marketing
• Unprecedented access to analytics platform showing consumer behavior

Celebrities

• Direct to consumer sales channel 
• Social media marketing platform
• Control over brand management and product messaging

Distributors

• Help move unsold inventory 
• Merchandise brands in states where products haven’t launched

Retailers

• Increase sales of product that do not require an investment in inventory or shelf-space
• Widen retailer reach from local to state-wide

Consumers

• Interactive discovery platform for users to find products from their favorite celebrities
• Allow users to buy products that they want but currently cannot buy

350+ major celebrity brands and growing

We’ve received immense support since our beta launch. We already handle brands for 350+ celebrities with millions of followers, including David Beckham, John Legend, Drake, and more.

Partnerships in the works to enhance the user experience on the app: NBC Universal, Jean-Charles Boisset Wineries, The Gallo Family, Fan Hero, Beverage Media Group, HYP3R, Agency Concepta, Spotful, Semeon, Narvar, Signifyd, the Silicon Valley Bank, and Dickenson Peatman & Fogarty.  

Products, to name a few…

Five stars across the board

We've consistently received a five-star product rating by our users and continue to grow thriving partnerships with some of the biggest celebrity names in the alcoholic beverage industry. 

15% commission on products sold

Our revenue comes from a standard retail markup with our retailer partners. As a third-party marketer, we charge a 15% commission fee on the products sold through our platform. With our current sales pipeline, we expect to eclipse $100M in revenue in the next 5 years.

Compliant with 3-Tier System in the US

Revenue / Earnings projections

Celebrities embrace promotion of their products through GrapeStars: the quicker they do, the quicker their sales will grow.

At the center of 3 major industries

GrapeStars is uniquely situated to capitalize on three distinct markets. The first is the global wine market, estimated to be worth $380 Billion by 2022. The second is online retailing, which is already a nearly $2 Trillion market and is growing at a staggering rate of 20.7% each year. The third is celebrity marketing and endorsements — and nothing sells like a celebrity endorsed product.  

Industry insight

The global wine industry is valued at $304 billion (USD) and is expected to reach $380 billion (USD) by 2022, at a 4.6% CAGR.  

Online market

The absolute power of celebrities

• Celebrity endorsement market expected to grow 7.8% per year from 2016-2020
  – Research & Markets

• 10 biggest celebrities in the world have a combined social media following of over 1 billion people
  – Social Barkers
•  A single celebrity endorsement can almost immediately produce a 4% increase in sales
  – Forbes
• The 100 top-grossing U.S. celebrities pulled in $5.1B in 2016
  – Forbes
• Celebrities with over 7M followers can get paid over $300,000 for a single social media post
  – Captive 8
• Nothing sold like celebrities in 2016
  - NY Times Study

Celebrity gold rush

Casamigos Tequila

• Sold for $1 Billion
• Clooney highest paid actor in 2018 with $239M (almost double #2 The Rock at $124M)
• Eye-opener for celebrities that they can make more money than in the movie or music industry

Market trends

• Exploding market, growing at 100% per year
• 1 new celebrity product per week on average
• Recent A-list entries: The Rock, Ryan Reynolds, Cardi B,Lady Gaga, Sarah Jessica Parker, Bob Dylan, Billy Bush
• Recent Successes include Bon Jovi who won #1 rose and sold out its initial allocation while getting over 9B media impressions in 10 months since launching
• Conor McGregor sold out his initial 40k cases in 10 days

The leading marketplace for celebrity wine and spirits

Unlike other brands that help connect customers to new wine and spirit brands, we exclusively focus on celebrity products with the goal of providing a more direct experience for users and celebrities to share content, connect social media, and explore the available products. 

The Amazon of celebrity products

GrapeStars foresees several huge growth opportunities. By reaching our funding goal, we plan to expand into international markets and take on new celebrity products. We hope to add new features to our platform and streamline our processes to become the Amazon of celebrity goods. 

Pipelined features

Gameplan

1. Rapidly grow our user database and retailer network nationwide
   
2. Become the pre-eminent online store for celebrity alcohol products
3. Expand celebrity product offerings to become the “Amazon of celebrity products”
4. Roll out discovery and social network elements to become more like a social platform (in-app chat, interactive virtual sommelier recommendation, celebrity news magazine)

Grapestars has received support from a number of prominent investors, including:

Kevin Harrington
Original Shark on Shark Thank. Founder of As Seen on TV



Louis Roquet
Chairman of SAQ a Canadian retailer selling for $6B per year of wine and spirits



Kamal Hotchandani
Founder of Haute Living Magazine



Guy Carbonneau 
Canadian retired professional ice hockey player in the National Hockey League.

Shareef Malnik 
Miami iconic restaurateur (The Forge) and philanthropist (Chairman Emeritus of Make-a-wish & InterContinental Miami Make-A-Wish Ball/ Capital Campaign). Founder of Nextwave Funding.

Craig Bolz and Jeffrey Nadel
Founders of Klink, an alcohol delivery platform sold to Delivery.com

Led by industry experts and advisers

MEMBERS OF THE BOARD

MANAGEMENT TEAM

ADVISORY BOARD

Proud supporter of

SOBEWFF® & FIU Chaplin School Hospitality Industry Relief Fund to provide immediate financial support to independently owned and operated restaurants and bars impacted by the COVID-19 pandemic.