illumnus · 74 schools in 3 months • Busine...

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In March we pivoted our Go-To-Market Strategy for a Hyperscale. We also changed the product name from illumnus to OneLXP (One Learning Experience Platform). Till now, we were completely B2B. We are soon planning to pivot the Go-To-Market Strategy further to make the acquisition model similar to that of Zoom and Slack. What are we going to change now? The Pivot - Hyperscale Validated Learning Strategy"Removing Barrier to Entry"<ol><li>A lightweight B2C product directly for individual teachers and students<ul><li>Freemium | Initially Free for all</li><li>Teacher invites students to their class</li><li>Teacher invites teacher to teach along</li></ul></li><li>Actionable Metrics:<ul><li>User Retention (<a href="https://productcraft.com/perspectives/product-management-101-dau-wau-mau/" rel="nofollow">DAU/WAU/MAU</a>)</li><li>% of users sharing content</li><li>Net Promoter Score (<a href="https://www.medallia.com/net-promoter-score/" rel="nofollow">NPS</a>)How likely the user will recommend our product to other prospective users?</li><li>Analysing the in-depth usage to work in lean manner: Build → Measue → Learn<ul><li>So as to plan for revenue generation</li></ul></li></ul></li><li>B2B SaaS based LMS for School [Currently Available]<ul><li>A complete solution for schools</li><li>Teacher + Student + Parent + Administration</li><li>Free Trial + Subscription based License + Modules based Pricing + Custom Add-Ons + Whitelabelled + Enterprise Customizations</li><li>Actionable Metrics:<ul><li>Annual Recurring Revenue (<a href="https://www.forentrepreneurs.com/saas-metrics-2-definitions-2/" rel="nofollow">ARR</a>)</li><li>The average revenue per user (<a href="https://www.forentrepreneurs.com/saas-metrics-2-definitions-2/" rel="nofollow">ARPU</a>)</li><li>Lifetime Value (<a href="https://www.forentrepreneurs.com/saas-metrics-2-definitions-2/" rel="nofollow">LTV</a>)</li><li>Customer acquisition cost (<a href="https://corporatefinanceinstitute.com/resources/knowledge/accounting/customer-acquisition-cost-cac/" rel="nofollow">CAC</a>)</li><li><a href="https://chaotic-flow.com/saas-metrics-faqs-what-is-churn/" rel="nofollow">SaaS Churn</a></li></ul></li></ul></li></ol> Summarized Business Plan Please check the Notion doc below for the summarized plan of further action:-<a href="https://onelxp.notion.site/Public-Raising-Pre-Seed-for-Pivot-illumnus-8823e4e20ce74739acadd4f61cb41817" rel="nofollow">https://onelxp.notion.site/Public-Raising-Pre-Seed-for-Pivot-illumnus-8823e4e20ce74739acadd4f61cb41817</a>

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Jul 24

2021

74 schools in 3 months • Business Plan - Notion Doc

In March we pivoted our Go-To-Market Strategy for a Hyperscale. We also changed the product name from illumnus to OneLXP (One Learning Experience Platform).

Till now, we were completely B2B. We are soon planning to pivot the Go-To-Market Strategy further to make the acquisition model similar to that of Zoom and Slack.

What are we going to change now?

The Pivot - Hyperscale Validated Learning Strategy

"Removing Barrier to Entry"

A lightweight B2C product directly for individual teachers and students
- Freemium | Initially Free for all
- Teacher invites students to their class
- Teacher invites teacher to teach along
Actionable Metrics:
- User Retention (DAU/WAU/MAU)
- % of users sharing content
- Net Promoter Score (NPS)
  How likely the user will recommend our product to other prospective users?
- Analysing the in-depth usage to work in lean manner: Build → Measue → Learn
  - So as to plan for revenue generation
B2B SaaS based LMS for School [Currently Available]
- A complete solution for schools
- Teacher + Student + Parent + Administration
- Free Trial + Subscription based License + Modules based Pricing + Custom Add-Ons + Whitelabelled + Enterprise Customizations
- Actionable Metrics:
  - Annual Recurring Revenue (ARR)
  - The average revenue per user (ARPU)
  - Lifetime Value (LTV)
  - Customer acquisition cost (CAC)
  - SaaS Churn