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Problem
We all know hard seltzers
are big business...
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... but people are looking for better options.
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- People are willing to give up a few calories for more flavor/taste.
- Drinkers are looking for better taste and ingredient stories.
- According to IRI: RTDs (including malt-based seltzers) are larger than spirits category and surpassed the wine category in 2021.
- IRI is predicting RTDs to grow from 10% to 22% vol share of total alc bev by 2025.
Solution
Wine seltzer is
the sweet spot
- Healthy perception
- Aspirational lifestyle
- Better taste (and better ingredient story)
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Product
JETWAY
The award-winning wine seltzer brand
from Albert Hammond Jr of The Strokes
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The drinks
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Winner of the 2021 International
Wine Competition
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JETWAY White and Rosé were awarded bronze medals at the International Wine Festival in 2021, one of the most prestigious competitions in the wine world. Hosted in San Francisco — the wine capital of the United States.
Traction
Off to a great start
190 plus accounts in OC/SD/LA and Mammoth Mountain
3500+ Instagram followers since launch
Product placed in all of Southern California's Total Wine and More, Lazy Acres and Bristol Farms stores
Draft secured at Disney in CA starting April
Product sold out at Forum before The Strokes even went on stage
Most products sold at Outside Lands festival in wine tent
Customers
Jetway customer profiles
Meet ISABELLA “ISA”
- 23-year-old, college grad with a white-collar job who values her career, but values flexibility more.
- A Digital and Social Native, she lives life through her socials, always looking for the next insta-worthy moment.
- Believes her life is interesting enough to be a reality show.
- Willing to pay more for “healthy” choices, she shops at Whole Foods.
- Sees herself as a person of taste and trusts brands over value offers.
- She is looking to mix up her experiences and make it count.
Meet KYLE
25-year-old college grad with an entry-level white-collar job, but is restless and looking for what’s next.- A Digital and Social Native, he lives life through his socials and is always looking for a flex.
- Believes he is the social connector of his crew.
- Willing to pay more for brands that have luxury appeal.
- Willing to splurge when in group setting.
- Believes he is in the know and looks for the latest release and evolution of what’s hot now.
Meet KELLY
- 3
2-year-old, college grad with a middle management white collar job who values her career, but values her family and friends more. - Lives a hectic life between work and home including the chaos that comes with a young child.
- Cherishes her time out with her partner and with “the girls."
- Willing to pay more for “healthy” choices, she shops at Whole Foods. Feels most at ease in the wine and seltzer sections.
- Sees herself as a person of taste, but goes with trusted brands.
- Looking for new experiences in the alc bev space, but is not too adventurous.
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Engagement strategy
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Business model
Ultra-premium
seltzer pricing
Jetway is positioned between mainstream seltzers and canned cocktails — delivering more margin, while building and maintaining an aspirational mystique and image.
Market
Seltzers are showing category-leading growth
Dollar sales trends —
Total US by class of trade
Source: Nielson AOD Syndicated BevAI
Competition
Competitive analysis:
Top 15 RTD brand
family by category
Total US x AOC + liquor plus convenience
Vision and strategy
Building a 200,000 case/year brand in 6 years
* Click here for important information regarding Financial Projections which are not guaranteed.
Our goal is to partner with, and support the right chain partners to grow the Jetway brand the right way. We believe in partnership and collaboration."
—Albert Hammond Jr.
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Coming soon
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- New distribution partners
multi-state, California +Colorado - Unique draft opportunity to replace ailing craft beer taps
- DTC to launch in November
- Submissions are in:
Whole Foods
Trader Joe’s
Erewhon
Target
Safeway/Albertson's
—The ask—
Funding
2+ million followers/fans
connected to the Jetway family.
Within the overarching strategy, stakeholders and partners' social accounts will be utilized to reach extended audiences throughout the lifecycle of the campaign. The total social organic reach amongst the Jetway family is over 2+ million followers/fans.
Founders
Led by The Stokes' Albert Hammond Jr
in partnership with winemaker / entrepreneur Ben Parsons
Albert Hammond Jr
Founder & CEO
For 20 years, Albert Hammond Jr. has traveled the globe as the guitarist for The Strokes and touring in support of his own solo albums.
These memorable journeys have inspired his new venture — Jetway, an ultra-premium wine seltzer.
Ben Parsons
COO
A respected winemaker who launched The Infinite Monkey Theorem and Ordinary Fellow wineries, and credited with first packaging wine in a can.
Ben Parsons has 20+ years experience innovating disruption within the alc bev category.
Summary
Why Jetway?
- Ultra-Premium Wine Based Seltzer made from single vineyard designate wine
- Founders with pedigree and taste
- No artificial colorings, flavors or sweeteners
- Excellent margin
- Lifestyle/Aspirational Brand
- Incredible social reach through brand family
- Positioned to disrupt the traditional hard seltzer category with a better tasting, better for you product
