Deal Highlights

• Mighty Well® applies the latest and most innovative fabric technologies to meet patient needs
• Medical fashion is a $25B market opportunity in the US, according to the New York Times, which is unbranded and not subject to seasonality
• 250% revenue growth from Q1 to Q3 of 2017 with 1st product launch
• Expected 70% average profit margin for next five product lines
• Raised $250K from the former CMO at Reebok International

Sarah Dame, 22, living with Ehlers Danlos Syndrome and Gastroparesis. Thanks to her Mighty Wrap, Mighty Pack, and Mighty Tank, she can conceal and secure her feeding tube and IV port in her chest and no one has to know, all while looking stylish and confident.

It All Started with a Cut Off Sock,

a Cute Hockey Player, and an 8 AM Finance Class.
Oh, and a PICC Line*

That inspired us to launch our first product, the PICCPerfect® PICC Line Cover, while students at Babson College. Mighty Well® was started once we began to grow beyond our proof of concept. 

We have created a brand platform that goes beyond the needs of a single market and instead focuses on the needs of the $40B global market opportunity that we are penetrating.

Our First Product, PICCPerfect® PICC Line Cover. Patent Pending.

*PICC Line: Peripherally Inserted Central Catheter used for long-term IV treatment

Patients Don’t Have To Look Like Patients 

1 in 3 Americans Suffers from an Illness

•  When someone becomes a patient's caregiver, his or her day-to-day experiences and lifestyle change, which requires specific products and solutions that help adapt to health setbacks.
• Available products are either low in quality or homemade; designs are focused on either function or style, but rarely both.
• A patient’s family, friends, and caregivers have a strong desire to help, but lack meaningful products and/or knowledge on how to provide support.

Medical Fashion: An Emerging Market

According to a 2016 New York Times' Article, the Global Medical Fashion Industry Has Been Valued at $40B and $25B in the U.S. Alone.

Mighty Well’s® first collection of Wearable Wellness™ focuses primarily on the following patient populations: Cancer patients, diabetics, and those needing long-term vascular access with PICC lines, ports, and feeding tubes.

 An Untapped & Unbranded Market Opportunity That is Increasing Daily

Current Solutions for Patients are Ugly, Clunky and Feel Like Medical Devices 

• Thus, customers have to compromise and resort to cheap throwaways, unstylish options, or product hacks that they see on YouTube.

• There is no seasonality or cyclicality in the patient market, because, unfortunately, people will always be sick.
• Top hospitals and patient advocacy organizations are actively looking for better quality of life products to recommend to their patients. 
• Patients and caregivers are already organized online in facebook groups and in-person support groups.
  • Digital marketing efforts will be relatively easy.
• There is the opportunity to classify our products as Class One medical devices that would then open up the potential for insurable products along with increased hospital distribution. 
  • Currently, wigs and bras for breast cancer patients are reimbursable by insurance.
• Mighty Well® is growing to be the brand of choice for patients and their loved ones

Leading the Global Charge For Patients and their Caregivers

1. Producing a growing line of innovative products for patients and caregivers
2. Building a community for patients and their loved ones to find support via digital content, in-person communities, and through our brand ambassador program

Carmen, 3, Leukemia Fighter Wearing PICCPerfect®

We Create Products That Patients and Healthcare Providers Are Asking For:

Functional and Stylish Apparel and Accessories That the Patients Can Wear with Confidence — No Compromise 

• Mighty Well® products are carefully crafted to help patients through challenging health setback and bring as much normalcy as possible back into their lives
• Mighty Well® has created Wellness You Can Wear™
• Our products are the best opportunity for patients’ caregivers and loved ones to provide meaningful gifts and ways to demonstrate care and support
• If our stretch funding goal is met, Mighty Well® will invest in having select products become Class One medical devices and implementing data collection (HIPAA compliant) on our website that will help us constantly fine tune and upgrade the platform content and add value our designs and resources
  
• Learn about our upcoming product lines below. Tech packs have been sent to our manufacturing partners, and these are first run samples.

Mighty Med Organizer: Organize diabetic supplies, holds Epi-Pen®, inhaler, and 7 daily pages to organize medications and supplements. The hard exterior shell protects and disguises as tech/cosmetics.

Mighty Pack: Insulated compartments to keep food or medication cold, converts from backpack to tote, fits over a wheelchair, easy to clean separate compartments to keep tech, medical supplies, and personal objects separate. Designed in mind for those with feeding tubes/enteral nutrition.

Mighty Everyday Tank (Women's): Antimicrobial and moisture wicking for the life of the garment, free flowing outer layer with a fitted interior layer to hide feeding tubes, ports for chemo, and pockets to conceal medical supplies, such as an Epi-Pen®, inhaler, and/or diabetic supplies.

Mighty Everyday Tee (Unisex): Antimicrobial and moisture wicking for the life of the garment, bonded seams for comfort, easy access to chest port for chemo or feeding tube, with a pocket to conceal medical supplies such as an Epi-Pen®, inhaler, and/or diabetic supplies.

Mighty Wrap Jacket: Smart and easy way to layer, conceal, and access medical devices, and/or stay cozy in and out of hospital rooms. Run chemo infusions without taking the jacket off.

*These are first run samples from our manufacturing partner.

 3 Distinct Product Differentiations

'PICC'd Up' In The Press

Traction to Date

Revenue Growing 20% Month-Over-Month On Average Since Founding 

• Lead investment by the former CMO of Reebok International
• Recruited former CEO of Ralph Lauren Footwear
• Co-branded with lead medical device manufacturers in the Vascular Access Industry, including MedComp and Vygon USA.
• Organic traffic has increased by 822% from Q1 to Q3 of 2017
• Compounded Monthly Growth Rate of over 24% over the last 10 months
• Patent filed on first product: PICCPerfect®
• CEO, Emily Levy, has spoken at top industry conferences over the past year and created strong relationships with industry leaders
  • Including the Association of Vascular Access Annual Scientific Conference two years in a row
  • Infusion Nurses Society Annual Scientific New England Meeting
  • Keynote Speaker at the Fidelity Investment Boundless Summits 
• 250% revenue growth from Q1‘17 to Q3 ‘17
• 350% revenue growth in one year

Creating Fighters Across The World

Trusted by Top Healthcare Industry Leaders

Mighty Well’s® first product, PICCPerfect®, has been sold in:

• All 50 states
• 17 countries
• 4 continents
• Co-branded with top medical device companies
• Available in every cancer center in the state of Rhode Island
• Prime on Amazon

Customer Testimonials

A Social-For-Profit Consumer Brand Business Model 

Mighty Well® is primarily direct to consumer with select wholesale accounts, and ample ability to expand with increased product offerings and funding.

Phase 1 (September ‘16-current): 

• Products are designed in Boston
• Manufacturing is currently based in Providence, Rhode Island
• Current sales are focused on growing e-commerce with an emphasis on excellent customer service, as well as wholesale distribution in the top medical centers in the United States 
• For healthcare organizations, Mighty Well® influences the key opinion leaders to recommend Mighty Well's® products to improve patients' quality of life.

Phase 2 (2018): 

• Formal brand launch for the Mighty Well® with entire first product line 
• Dual source production in Asia (factories already selected)
• Focus on building co-branded partnerships to grow the Mighty Well® brand name
• Invest in digital marketing and video content made for Facebook and Youtube 
• Continue to design and produce innovative Wearable Wellness™
• Build out Mighty Well’s® physical and online community and networking platform for patients and caregivers, inspiring them to live life undefeated 

Phase 3: (Q4 ‘18- 2019):

• Incorporate HIPAA compliant data repackaging 
• Continue to design and produce innovative Wearable Wellness™
• Increase distribution internationally
• Focus on re-purposing product for hospital distribution
• Planned Series A

Competition With Room To Grow

There are other brands applying athletic fabrics to the healthcare market; however, the established players are focused on healthcare professionals. There is a lack of competitors in the direct to consumer space, with just smaller, niche-focused brands to fill the void.

Your Investment Will Allow Us To:

1. Send our finalized tech pack designs to production and bring fully developed product to market

2. Invest in systems and operations that will allow us to increase our operational efficiencies and revenues

3. Implement compelling and consistent digital marketing

If we reach our stretch goal of $250,000, your investment will allow us to:

1. Accelerate product development and expand into apparel for medical professionals
2. File select products as Class One medical devices for expanded hospital distribution
3. Build our online platform for patients and caregivers, and increase partnerships for expanded distribution
4. Build out our patient data collection platform on Amazon Web Services (AWS)

Backed By The Best

Current Investors:

1. Breakaway Innovation Group founded by Dennis Baldwin, former CMO of Reebok International. Breakaway is a brand capital firm that invents and reinvents brands utilizing a unique platform of strategy, creative, activation, investment, and talent

2.   $40K invested by Co-Founders while seniors in college

Previous Incubators:

MassChallenge, Draper University, WIN Lab, and Babson College's Summer Venture Program

Mighty Well is Making Moves

A Team With Industry Experience

Our leadership team comes from top athletic, fashion, and medical global brands. Check out the Mighty Well Team section below for our bios! 

A Letter From The Founders

We Are Mighty Well® and We Are Your Friend In the Fight™

The mission of Mighty Well® is to help patients and their caregivers turn sickness into strength. We are leading the global charge that changes the perception of patients from victims to fighters.

By talking to peers about their experiences in and out of the hospital, we found a new source of strength: each other.

Mighty Well® is just as much a place for friends, families, and caregivers as it is for patients. We believe we’re all in this together. We’re all a Friend in the Fight.

As patients and caregivers ourselves, we know there’s room for improvement. We know how cold a hospital room can get and how awkward it is to pull out a massive pillbox in class or at the office.

It’s why we started Mighty Well®.

We create the products we wish we’d had: functional and stylish apparel and accessories that you can wear with confidence-and content that can help you get through the good times and the bad. We are calling it, Wellness You Can Wear™!

With your investment, we can bring dignity and confidence back into the lives of patients and their loved ones.

(Mighty) Well Wishes,

Emily, Yousef, Maria + Team