Proven product in the top category of the $8.8B billion gluten free market 

The global gluten-free food market is predicted to reach $18.67 billion by 2034 at a CAGR near 9.7%. The largest segment? Bakery products. 

Precisely the lane where Mightylicious already has shelf space. Their states are impressive:

• Sold in 1,775 stores across 43 states

• 24.4% online repeat rate

• $34 average order value

• Proprietary flour blend and baking method

• Growing platform that spans cookies, flour blends, and baking mixes

Amazing cookies. For everyone.

At Mightlicious, we believe that our customer’s satisfaction is just as important as their health. Our handcrafted cookies are designed to both indulge and nourish the mind, body, and soul. Our mission is to create delicious, allergen-free treats that allow our customers to enjoy their favorite foods without sacrificing taste or texture.

The most common response we get when someone tries our cookies is, “wait, these are gluten-free?! They taste good!” which we take as the highest compliment. In fact, we didn’t just aim to make the best gluten-free cookie on the market, but simply the best cookie on the market. A cookie that everyone can enjoy. 

Life’s complicated—cookies shouldn’t be. 

Delicious allergen-free treats sold in 1,775 American stores

Mightylicious makes cookies everyone can enjoy that happens to be gluten-free. Their proprietary gluten-free flour blend behaves and tastes like wheat flour, paired with baking methods refined over three years alongside certified food scientists.

Our Accomplishments

Their clean, recognizable ingredient list (real butter, cage-free eggs, pure cane sugar, maple syrup, sea salt, and Dutch cocoa) aligns with the healthier snack options many Americans crave.

What our customers are saying:

Non-GMO, hydrogenated oil-free cookies and baking mixes

Mightylicious’s core lineup features seven cookie flavors, with several vegan options among them. 

Every product carries a stack of credentials that broadens its appeal across dietary needs: gluten-free, non-GMO, kosher (KOF-K), preservative-free, hydrogenated-oil-free, made with cage-free eggs, and clean-label. 

Seven Delicious Flavors! 

All-purpose gluten-free flour blends—including a protein-forward and a vegan version—and baking mixes are recent additions to Mightylicious’s expanded product line. 

From 3 Whole Foods locations to 1,775 stores in 43 states

Mightylicious is now included in over 5,200 distribution points by 2026, sitting on the shelves of major chains including Kroger, HEB, Harris Teeter, ShopRite, Fred Meyer, HyVee, Giant, and many others. 

Cited as one of Amazon’s fastest-growing brands), they boast a 24.4% online repeat-customer rate. In 2025, they sold roughly 148,500 bags, with a three-year forecast of more than 2.3 million bags across all 50 states. 

Plans to triple distribution locations in three years

Mightylicious’s omni-channel model uses direct-to-consumer and brick-and-mortar to reinforce one another: 

• D2C targets and builds a niche audience

• Retail expands the brand to the mainstream

• Shelf presence drives more online demand

Retail delivers reach and credibility at lower margins while D2C, anchored by a healthy $34 average order value,delivers materially higher margins. The strategic thrust is to grow top-line volume and complete vertical integration of the supply chain, which the company expects to lower per-unit cost, optimize freight, and reduce production risk.

Projections

Gluten-free snack options have made a big impact in the American consumer market in recent years—and major corporations are paying attention. Both Siete’s line of gluten-free tortillas and wide range of gluten-free crackers were sold to food conglomerates last year.

Female founder with nearly a decade of experience scaling this brand

Mightylicious is led by founder Carolyn K. Haeler, who left a finance career in 2017 to develop the recipes after her own celiac diagnosis, then bootstrapped the brand from an apartment kitchen into Whole Foods within months. Her advisory board includes former leaders from Google, Lyft, Condé Nast, IBM, and Clorox.

Filling the market gap

Mightylicious was created to fill a market gap: health-conscious cookies that are also delicious. We’re building our success on three fundamentals:

• Quality—handcrafted from premium ingredients

• Taste—painstakingly researched recipes that set a new standard

• Brand—our story resonates with consumers who have dietary restrictions

The competitive landscape is fragmented with plenty of room for new, better products.  While several companies have invested in creating strong brands at several different price points, there is little differentiation between product taste, texture, and appearance.

Our closest competitors in the gluten free category are Tate’s Gluten-Free Cookies, Aleia’s Gluten-free, and Udi’s gluten free.

Targeting an exit of $150M+ and 10-15x ROI

We've positioned ourselves as a leading gluten free and better-4-you lifestyle brand across the country. Our goal is $40M–$50M revenue in 10 years, with a successful exit for $150M or more. Our company is projecting $2.2M in revenue next year and a $10.3M run rate over the next 36 months.

The first phase of our strategy is focused on the gluten-free and vegan cookie market; after this, we will expand into a lifestyle brand with products in multiple CPG categories.

Investing in branding, D2C, and scaling

This round of funding will be used to:

• Support regional expansion into the north and southeast via Wakefern and Wegmans.
• Expand D2C channel by investing in Amazon marketplace.
• Support regional expansion across operations, sales, marketing and inventory/working capital.
• Complete vertical integration of supply chain and reduce COGS. 
• On-board key executives and continue to expand our team.

Perks

We want to thank everyone for believing in and continuing to support Mightylicious by giving our investors an inside view to the company. 

Investors at the following investment tiers will recieve the following perks: 

• $500 – A personal mention on the Mightylicious Instagram account.
• $1000 – A special thank-you video from our founder.
• $5000 – Zoom meeting with our founder and team.
• $10,000 – Private tour of our manufacturing facility.
• $25,000 or more – 12-month position on our advisory board.