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Nov 6
2024

Growth, Staff Shortages and the Future of Sport

I received 3 calls last month from private equity firms, each with funds set aside of more than $100M looking for a way to invest in the rapidly changing sports industry. I've been in this industry a long time and this kind of unprecedented attention again puts me and my partners at the forefront of a significant market transformation.  Historically a very lucrative place for us to be.

I ran a business in the employment industry in the 90's and the coaching industry has all the classic symptoms of a staff shortage: aging workforce, increased demand, poor hiring and management practices, and high stress levels.  But the consequences of this staff shortage are far more significant than just filling open positions. It affects an industry worth hundreds of billions of dollars. Which is what prompted early NFL and college coach-investors like Matt Rhule and Joey McGuire to get involved.

Almost every professional coach - and every professional athlete - got their start in some form of youth sports. The staff shortage in this industry is resulting in less experienced coaches taking jobs with greater expectations, which exacerbates the problem.  And the traditional methods of developing a coach are too slow for the growing demand. Recruiting, hiring and developing these coaches is essential for every team whether it's an NBA franchise or a high school football team.

MyCoachingTree's mission is to fill that gap.  We give coaches the tools they need to teach and mentor  athletes, and give team management the tools to find and retain talented coaches.  Our platform has proven to be extremely popular with coaches and we've seen a 60% growth in coach membership in the last 6 months alone. This growth has allowed us to open new revenue streams that have given us a 300% increase in our ARR (annually recurring revenue) in the same 6 month period. 

We offer an open community for coaches to network and mentor one another, access to excellent online courses from universities like Texas A&M and companies like CoachTube as well as individual coach contributors from all levels, and an AI driven job search tool to help coaches find the best fit for their skills and their goals.  We're a one-stop shop for coaches to help them with any goal or challenge.

Invest today to help us expand our marketing and sales to take advantage of this opportunity.  Join us in our mission to help the sports industry adapt and grow at all levels. 

- Phillip.

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Phillip Engle
MyCoachingTree
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