There is a coaching shortage

MyCoachingTree is the solution!

MyCoachingTree is a professional networking platform that helps coaches develop professionally and connects them with employers and each other to keep the sports industry thriving.

• Employers are desperate to hire coaches. We provide a pipeline of experienced, qualified candidates that thousands of employers are already recruiting.
• Coaches want a private, coach-only community. They're tired of posting something online for their peers and getting flamed and scammed by the public as a result.

• We've done our homework.  We released our MVP in Q1 of 2022 and our initial product in November of 2023. We've taken feedback from thousands of coaches and gave them what they told us they want.

More than 41k coaches have joined as members. We launched first in Texas but viral referrals have resulted in coach members in more than 32 US states, international members and endorsements from multiple professional coach associations across the country. Every coach that joined has also invited at least one other coach to the community.

There are a million coaches in the US alone and we're poised to meet our next milestone of recruiting 250k coach members and sell deeper into the college and professional sports markets.

Strategic partnerships with content providers like Texas A&M University Thornton-McFerrin Coaching Academy, Atavus Football, Humanex, CoachTube and many others have made us the largest source of online professional development in one place that meets the unique needs of coaches.

Benefits of ownership

In addition to equity, all investors will get free access to our Coach Ancestry™ tool when it's released early next year. This tool allows subscribers to search through all of the coaching trees in our platform to learn how coaches are connected and their origins that defined their coaching ideology.

• If you're a coach, investment at different levels will earn you years of our Premium Coach Subscription at no cost - see the Perks section of this page for more information.
• If you're not a coach, unfortunately you're not eligible to join, but you can pass along the free years of Premium Coach Subscription you've earned to any coach of your choosing! Show your support for your favorite team. And you'll get free access to our Coach Ancestry™ tool when it's released.

Professional networking for coaches only

We've spent more than 3 years listening to coaches to give them what they wanted. Coaches want a secure space to learn from one another, access to online courses from all their favorite publishers in one place, and lastly, to find a job.

How we help coaches

We help connect them with their peers online without getting flamed or scammed.  We give them the tools to learn the skills they need to be successful in their coaching career - on and off the field. And when they're ready for a change we show them the jobs that best fit their goals.

We help them...

How we help employers

Most employers are schools, colleges and universities and they only post jobs on their own website making them difficult for coaches to find. We give each job greater exposure without the expense of a job board nor the burden of filtering through unqualified candidates - and our AI matching feature brings them recommendations daily.  

We help them...

Discover your Coach Ancestry™

See how the universe of coaching is connected as you browse through the connections that made each coach who they are today.

High adoption rates and high profile endorsements

We have great support from our community with more members each year, key industry-members as lead investors, high employer adoption, partnerships with the highest quality content publishers and endorsements from multiple professional coach associations across the country.

Number of members

• Initial launch in Texas - referrals grew membership nationwide
• 88% of coaches in Texas
• 89% of school districts in Texas
• More than 50% of members referred by a peer
• < 5% attrition over 24 months

Partners

Our innovative approach and rapid adoption by coaches has helped us secure partnerships with the most reputable content publishers and endorsements from a list of professional associations that's growing rapidly.

Hear from our lead investors on #WhyMyCoachingTree

Our investors include NFL & NCAA Division I coaches and successful entrepreneurs in the sports industry who have unique insight into the need we're serving and the experience to make good investment decisions.

Multiple revenue streams

We've created a subscription-based community platform for our niche with an employment focus. We also have a la carte services to help coaches and employers when they need it and opportunities for sponsorship revenue.

• Membership for all coaches is free and includes career services, job search and networking. There are more than 1M coaches in the U.S. market.
• Premium Coach Subscriptions are $49.99/yr and offer greater job search tools, enhanced networking and discounts on on-line content.
• Secondary education employer subscriptions range from $500-$1,000/yr. There are more than 50k schools in secondary education in the U.S. market.
• Post-secondary and professional employer subscriptions range from $2,000-$10,000/yr. There are more than 20k post-secondary and professional teams in the U.S. market.
• We earn an affiliate commission from our content publisher partners of 30%. We also publish some original content of which we keep 100% of the revenue.
• Sponsorship opportunities currently range in price from $4,500-$10,000/mo and will increase with increase in membership. We currently have 8 monthly opportunities in our inventory. 

We're currently selling all of these revenue opportunities, and our product roadmap provides even more opportunities on the horizon. Overhead for this business is low so profitability will come quickly.

Go-To-Market strategy

We've spent more than 3 years refining our model, testing our product and our pricing. Our team has vast experience working together in this market and our product and plan are poised to grow quickly in order to keep our first-to-market advantage.

Relationships with sport leagues and professional associations will help to encourage coach membership. Moreover, having more members increases the market for affiliate revenue and employment services and increases the value of sponsorship and data licensing opportunities.

Key hires we need to make this year include:

• Marketing Director
• Community Manager
• Sales Team

Both of our customer groups drive value in the other to fuel exponential growth. The early focus on member adoption helps to create greater employment and sponsorship revenue potential.  And the more employers that use our platform to recruit, the more coaches will join. 

Leadership team with 20+ years of experience in the sports industry

• More than 100 years of collective experience
• Founded and sold 4 technology businesses in education

Phillip's last venture was ACS Athletics. Founded in 1999 to provide software to high school and college athletic programs for operational management and recruiting, he scaled the company to serve hundreds of college programs and thousands of high schools. ACS was sold in 2016. Prior to ACS, Phillip founded, scaled and sold two other businesses in education.

D.W. was, for 20 years, the executive director of the Texas High School Coaches Association - the largest professional association for coaches in the world. Prior to that he was a college and high school football coach for 26 years, winning 86% of all the games he coached.

Andy founded MaxPreps in 2002 with the goal of covering "Every team, every game, and every player in High School Sports." He scaled the business to be the overwhelmingly dominant provider of high school team information and results. Andy sold the company in 2007 to CBS Interactive and worked for them to manage the business for another 13 years.