"The Duocap technology led to an approximately 2-fold increase in viable cells in the small intestine when ingested with ...
This offering is being conducted pursuant to the SEC's conditional and temporary disclosure rules. Financial statements have been certified by the principal executive officer of the Company instead of by an independent third party. Reviewed or Audited Financial statements by an independent public accountant were unavailable at the time of the Company's filing.
Problem
90% of how you feel starts in your gut
Nouri's mission is to advance the world's transition to proactive health. We do so by delivering gut and immune health solutions. Science is continuing to learn that a healthy gut not only has digestive benefits but also other health benefits, such as supporting immunity, weight health, brain health, and women's health.
Solution
Doctor-led gut and immune health solutions
Nouri combines advancements in science and novel delivery mechanisms to deliver approachable and affordable solutions. First, we developed a 2-in-1 delayed-release capsule, which optimizes absorption and health benefits. Next, we delivered a water-soluble, 14-in-1 immune treatment. And now, Nouri is launching the most functional beverage on earth: Inner Immune.
Product
The most functional beverage on planet earth. A gut and immune health drink with zero sugar or calories (as compared to kombucha and juice)
+14-in-1 water soluble Inner Immune powder, includes vitamins, minerals, prebiotics, probiotics, and novel immunobiotics in each convenient serving
+ A no-refrigeration necessary, clean-label, double-dose probiotic capsule
When compared to a standard capsule, Nouri delivers double the dose of good bacteria. Our probiotic and plant-based omega oil helps your body receive concentrated benefits with just one daily effort by you.
Customers are encouraged to take a gut check quiz that identifies the most helpful strains of probiotics for their individual needs on our platform. We provide all-day immune and digestive support; and our delayed-release capsule means your gut can absorb more without feeling queasy. We're fully transparent about our supply chain, probiotics, and strain amounts, with published and proven results.
Traction
Published and proven results
Nouri has spent years fine-tuning our revolutionary product line. We’ve since published and proven the results and efficacy of our products, as well as established a strong supply chain and customer base. Our products are now sold at Whole Foods nationally, with additional national retailers in the pipeline for the coming year.
Customers
Customers love the way they feel when they switch to Nouri
Nouri attracts individuals looking for a way to optimize their health or ease their gut problems. We’ve received rave reviews for our science-backed formulations and the effectiveness of our products.
Business model
Our omni-channel approach has created national retailer interest
Nouri first debuted our products on our own website, selling directly to customers. Our DTC e-commerce model was successful and interest was great. Now, our products are competitively priced and most recently launched at Whole Foods. Nouri has several national retailers launching in 2021.
Market
Disrupting a $59B gut & immune health market
Nouri is going against the grain with our transparent, clean-label, and effective products. Unlike other companies in the gut & immune health market, Nouri maintains complete product transparency from start to finish. Consumers always know what they're putting into their gut with our products. We are disrupting a $59B+ industry with the hopes of making a radical change to people's gut health and lives.
Competition
Delivering double the dose of good bacteria
While there are many probiotic capsules on the market, Nouri delivers probiotics in a unique format with a unique combination of ingredients. Our duo-cap, which is a capsule-in-capsule technology, allows the delivery of different products that normally cannot be put together. Using the duo-cap, Nouri can combine high quality probiotics with a natural plant-based omega, getting the benefits of two products in one. Nouri is able to do this by using ingredients that allow for a clean label, allergen-free product that does not require refrigeration.
Vision and strategy
Establishing itself as a leader in science-backed gut health.
Nouri has big plans for the upcoming year. We will sign with at least two national distributors and begin R&D on new products dedicated to improving the gut health of our consumers. With your investment, Nouri will be on track to establish itself as a market leader in the world of gut health, leading the way for clean-label, proven, and trusted products.
Funding
Raising up to $250,000 to scale operations and excel growth opportunities
Nouri is raising up to $250,000 to scale operations and excel growth opportunities. The majority of this round of funding will go towards meeting our current product demand by scaling production and growing our inventory. We will also boost our marketing efforts and R&D on new products and research.
Founders
Caroline Beckman, Founder + CEO at Nouri
Caroline is an entrepreneur who began her career in the health industry during her teenage years. She has founded, advised and invested in over 10 food, beverage, technology and sustainable resource companies. Each venture has worked with leading retail partners such as Whole Foods, Target, Costco, Kroger, and more. Caroline is the Founder and CEO of Nouri, a gut and immune health solutions company. Nouri and the Nouri Foundation are focused on building proactive solutions that educate consumers and close the health and wellness gaps for marginalized communities.