The Pakt One travel bag made a brief appearance in the popular Netflix doc "Minimalism." At first only 300 bags were made...
Problem
Most of today’s travel gear hasn’t kept up with changing customer expectations
Modern travelers are environmentally and socially conscious, so they expect the same of their travel products. These discerning customers support brands they feel good about through an authentic connection before and after a purchase.
Much of the quality travel gear available to customers is from legacy brands operating with business models, environmental practices, and styles that are out of sync with customer needs and wants.
Solution
Keep travel simple. Experience more.
At Pakt, we create unique, refined, and responsibly-sourced travel accessories for our growing community of environmentally-conscious travelers.
Pakt creates some of the best travel accessories available.
More importantly though, we operate a customer-centric, direct-to-consumer brand. The result is strong connections, a sense of community, and some passionate loyal customers.
Lead by a designer founder who is also an environmentalist, we are obsessed with creating products that are built to last, and doing so with the earth in mind.
Product
Exceptional products that are made to last a lifetime of adventures
Innovation and attention to detail define all Pakt products.
Travel is trending toward more casual and adventurous, so consumers want gear that matches their go-anywhere style, while also being built to last. People are also working from anywhere and everywhere, so they demand versatile products that serve both business and leisure functions.
Traction
We launched with a bang and never looked back
Pakt launched in response to the requests of thousands of soon-to-be customers for a discontinued bag. With the support of nearly 7,000 backers pledging over 2 million dollars, the bag was successfully crowdfunded, and the Pakt brand was born.
In the 3 years since launching, we’ve grown our audience and product line while raising the bar for product quality, eco-friendly practices, and the customer experience.
Customers
Popular demand, collaboration, & community
After a bag designed by our founder’s previous company appeared in the popular documentary, Minimalism, Malcolm Fontier and The Minimalists received thousands of requests to bring the bag back.
Those fans and that community-driven approach are the foundation of the brand today. It’s also been made clear that our messaging, design, and timing are all perfectly aligned.
An engaged enthusiastic community of more than 75,000 customers, followers, and subscribers around the world
Business model
A winning recipe
We’re a direct-to-consumer and very customer-centric brand.
Our strategy of using crowdfunding product launches followed with e-commerce long-term sales has built a strong community and impressive per product numbers.
We compliment our direct-to-consumer model with strategic retail and licensing partnerships when appropriate.
Market
Serving a changing $22B market with product fit and agility
Yes, COVID changed the way we live, work and travel, but...
The desire to travel, the need for great gear, and the $22.8 billion global luggage market haven’t gone anywhere. They just look a little different.
Pakt is a brand that’s perfectly positioned to be the go-to brand for on-the-go lifestyles.
What’s more exciting than an addressable market that literally grows every day?
More and more customers are not only interested in, but actually demand, responsibly-sourced products and supply chain transparency. Fortunately, that’s been our MO since day 1!
Competition
Combining approachability, function, and style
Pakt occupies a unique space in a large but hyper-fragmented travel accessories market. There’s a great opportunity to scale the brand through a continued focus on the community and high quality, distinctive products that are responsibly-sourced and tailored to these unique times.
Very few, if any, other companies have as impressive a list of customer-friendly policies and product traits:
Vision and strategy
Expect more, expect better
We aim to be the go-to brand that conscientious consumers turn to for the accessories that perfectly complement their epic globetrotting trips as well as their everyday adventures.
Of course we’re excited about expanding our line with amazing new products, but we’re even more excited about the opportunity for our business to lead by example. Our hope is that our efforts to raise the bar around how business is done and products are made will result in you, the customer, expecting more from all the companies you support. That’s when real change happens!
Funding
This is our first fundraising effort
All growth to this point has been funded through product sales and a single traditional loan. With a proven business model, our focus for the next two years is building out the product line and scaling our marketing efforts.
Looking forward:
The travel goods market is a large, valuable market that feels primed for a leadership change, and we believe Pakt is well-positioned to become a new leader.
We see an opportunity to claim a significant share of the travel goods market in the next few years with our unique product offering, timely environmental practices, and strong brand. Meanwhile, the deep-pocketed but slow-to-adapt legacy brands will likely lose market share that will increase their need to acquire fresh brands.
Our goal is to build Pakt to a point where we can’t be ignored. We are building the company with a 5-year timeline for opening up as many options as possible. The most appealing options would enable us to extend the reach of our brand, that is changing the way products are produced and business is done, to a mainstream audience. We are committed to exploring all options with our shareholders' best interests in mind.
Note: The use of proceeds is based on the range provided by the Use of Proceeds in the Form C
Founders
Designer, entrepreneur, conservationist, nomad
Malcolm Fontier, Founder & CEO
A designer by training, a builder at heart, and obsessive by nature. My awesome team and I are working to change the perception of “doing business.” We aim to raise the bar for both environmental and social responsibility while having more fun than most think is possible in business.