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Po Campo isn't accepting new investments

Po Campo’s deadline was April 2, 2021

Follow the company to stay updated on their progress, including future investment opportunities


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Po Campo

Bags as mobile as you
B2C Apparel & Accessories Women Founders
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Featured image of Po Campo
$82,650
Raised
157
Investors
Successfully funded and closed on April 2, 2021.
Invest in Po Campo
Pitch Updates 14 Reviews 38
Invest Invest in Po Campo
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Closed on April 2, 2021. Information may not be up-to-date. Campaign closed on April 2, 2021. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Po Campo, LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Po Campo Crowd SAFE Po Campo Form C.pdf
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Hear from some of the 157 investors in Po Campo


Show more

Highlights


$250K+ revenue
Company had over $250K in revenue in the past 12 months
  • 256% DTC sales increase with 176% conversion rate increase in last year
  • Retailing at REI and Amazon, along with Po Campo e-commerce platform
  • 5 star reviews on all products
  • Gross profit margin of 73.3% (DTC); projected revenue of $20M by 2023
  • Global market of $25B and $7.7B US market with 3.8% CAGR

Note: This deal is is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC's temporary regulatory COVID-19 relief.

Problem


It's difficult to securely and comfortably carry things while riding bikes & scooters

This creates daily challenges for the millions of people who want to integrate micromobility into their life

Micromobility - using bikes and scooters for short trips - increased 62% last year with nearly two million trips taken each day in the U.S. alone. 

Micromobility is a convenient, sustainable and fun way to get around, but it does come with challenges: how to carry what you need for the day, feeling seen and secure in traffic, being prepared for the weather ... and whatever else the day may bring. 

Uncertainty over how to easily overcome these everyday challenges keeps consumers from using micromobility as often as they would like.

Solution


Po Campo bags eliminate these challenges so you can enjoy micromobility every day

Designed with MobilityTech™ to make bikes and scooters a more seamless part of your life.

Po Campo bags are as mobile as you, designed specifically to support your micro-mobile lifestyle. The secret sauce is our MobilityTech™: innovative and intelligent design that marries necessary functionality with the style and sustainability that an active lifestyle demands. #bikeandbefree

Product


Designed by avid city cyclists to surpass your expectations

Po Campo bags are designed by avid city cyclists and micromobility enthusiasts to unlock the joy and freedom of using micromobility every day. Our MobilityTech™ features include:

Transitional designs with streamlined attachments to make it easy to carry what you need on and off your bike/scooter, while also minimizing sweat while riding.


Fabric innovations in visibility, weatherproofing, and sustainability. Visi-Hemp™, the world’s first reflective and sustainable hemp fabric launches in 2021.

Smart storage and tech-friendly pockets for staying organized and connected while on the go.


Traction


Our initial 2020 investment has already shown a 256% sales increase

Po Campo has quickly made a name for itself in the bicycling and micromobility worlds. After a modest friend and family investment last winter, we’ve seen a 256% DTC sales increase, a 176% conversion rate increase, and a 141% monthly customer growth rate in this year alone. 

DTC Sales Growth

* Remaining 2020 sales based on projections

Our products have 5-star ratings and we have amassed a community of thousands of riders across the globe.

Our recent press mentions include the Boston Globe, Bicycling Magazine, Gear Junkie, Outside, and Bike Snob NYC.

Po Campo is also the recipient of the SBA's Micromobusiness of the Year 2020 Award for NY, a huge honor.

Customers


Active urbanites looking for style, functionality, and sustainability

Po Campo’s customers live in communities with bike lanes and shared mobility systems. They're typically millennials and Gen-Xers into the idea of using bikes/scooters for short trips.

We’ve seen incredible reception from our target market base, and have grown to become an international distributor of casual bags and backpacks with their support.

Where our customers are

Business model


Omnichannel model drives gross profit and accessibility

73.3% DTC gross profit margin

Po Campo has built an omni-channel distribution model that delivers healthy gross profit margins and allows us to be everywhere our customers shop. Our DTC channel has a gross profit margin of 73.3%; we sell to quality retailers like REI (where sales are +46%), and on Amazon.com.

Marketing Performance Highlights

  • 4.34 Return on Advertising Spend (ROAS)
  • $64.21 Average Order Value (AOV)
  • $0.84 Cost Per Lead (CLP) - down 60% from start of year
  • 22% Repeat purchase rate
  • 27.9% Email open rate / 4.8% email CTR

Financial Projections

Our growth plan of investing in product, customer growth and distribution expansion projects a 2.2X YoY growth, with revenue of $20M by 2024.

Market


$25.8B Total Addressable Market 

The total addressable market (TAM) is $25.8B for global casual bags and backpacks with the U.S. market at $7.7B growing at 3.8% each year. 

Po Campo Competitive Advantages

We'll capture this growing market by leveraging 3 competitive advantages: 

  1. First mover advantage. We are the original brand to focus on supporting the micromobility lifestyle and our ongoing product innovation keeps us a step ahead.

  2. Founder-Market Fit. Our authentic connection to the micromobility community drives hard-to-replicate brand love.

  3. Smart Marketing. We've been collecting data on this consumer for 12 years, enabling us to target them better than anyone. 

Competition


Po Campo doesn’t make compromises

Consumers are forced to make trade-offs with other brands

Consumers currently have to decide if they prioritize functionality, in which case they'll shop from the legacy bike/outdoor brands...

...Or decide if style and sustainability are more important, in which case they'll choose from DTC city/travel brands...

But why choose? Po Campo removes theses trade-offs by uniting functionality with sustainable style, focusing on serving the micro-mobile consumer, and being widely available. 

Vision and strategy


Becoming the category defining brand for the micromobility movement

Transitional and stylish bike bags are only the beginning

Our vision is to be the category defining brand for the micromobility movement. Everyone will be in the bike lane with a Po Campo, experiencing the joy and freedom of micromobility every day. To realize this vision:

  • Increase MobilityTech™ product offerings to grow customer lifetime value
  • Partner with leading brands in the micromobility space
  • Expand distribution to gain access to the largest micromobility markets

MobilityTech™ Track Record & Product Roadmap

Give Back & Sustainability Timeline

Attaining this vision requires a commitment to social and environmental wellbeing and stewardship. Here's our progress: 

Funding


Building for acquisition

Po Campo bootstrapped its way to slow and steady growth, focusing on perfecting our product with the consumer and building a reliable supply chain while waiting for the market to develop. Now that micromobility is exploding in popularity, we have a strong foundation in place to grow faster than bootstrapping allows, and capture this market as only we can.

Po Campo's acquisition value will come from being a profitable category leader, owning the best consumer data, and possessing defensible IP. The most likely acquiring company would be a brand or holding company that wants to gain access to the micromobility lifestyle market.

Founders


Meet the team

Maria Boustead, Founder and CEO

Maria is an avid city cyclist and industrial designer, bringing a design thinking approach to strategizing business growth. She sits on the Board of the League of American Bicyclists which advocates for better biking policy nationwide. 

Katie Schoeben, VP of Marketing

Katie honed her data driven approach to marketing in her role as Head of Marketing at Giro helmets and she has a passion for brand building and leading high performing marketing teams .

Marty Crandall, VP of Product

Marty's obsession with developing quality product and shipping on time was fine-tuned while working as a designer and developer at Marmot. Marty resides in Hong Kong, giving her the proximity to our supply chain that this role demands.

Deal terms


Valuation cap

$3,500,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

20%

If a trigger event for Po Campo occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$150

The smallest investment amount that Po Campo is accepting.
Learn more

Funding goal

$250K

Po Campo must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $250K.
Learn more

Deadline
Po Campo needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Po Campo, LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Po Campo Crowd SAFE Po Campo Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Po Campo.
Invest
$200
Receive
  • 15% off your next order at pocampo.com
10 investors
Invest
$200
Receive
  • 25% off your next order
  • Invitation to Fall 2021 Preview call
  • EARLY BIRD PERK
  • Sold out (0 left of 10)
Invest
$500
Receive
  • 15% off discount code to pocampo.com, valid for 6 months
10 investors
Invest
$500
Receive
  • 25% off your next order + 15% off discount code to pocampo.com, valid for 6 months
  • Invitation to Fall 2021 Preview call
  • EARLY BIRD PERK
  • Sold out (0 left of 10)
Invest
$750
Receive
  • 15% off discount code to pocampo.com, valid for 12 months
10 investors
Invest
$750
Receive
  • 25% off your next order + 15% off discount code to pocampo.com, valid for 12 months
  • Invitation to Fall 2021 Preview call
  • EARLY BIRD PERK
  • Sold out (0 left of 10)
2 investors
Invest
$1,500
Receive
  • 25% off your next order + 20% off discount code to pocampo.com, valid for 6 months
  • Invitation to Fall 2021 Preview call
  • EARLY BIRD PERK
  • Limited (8 left of 10)
5 investors
Invest
$2,200
Receive
  • 25% off your next order + 20% off discount code to pocampo.com, valid for one year
  • Invitation to Fall 2021 Preview call
  • Personalized thank you gift with Po Campo swag
  • EARLY BIRD PERK
  • Limited (5 left of 10)
Invest
$5,000
Receive
  • 25% off discount code to pocampo.com, valid for one year
  • Personalized thank you gift with Po Campo swag
  • Invitation to Fall 2021 Preview call
  • Invitation to annual investor call
Invest
$10,000
Receive
  • 25% off discount code to pocampo.com, valid for three years
  • Personalized thank you gift with Po Campo swag
  • Invitation to Fall 2021 Preview call
  • Invitation to annual investor call
  • Receive early access to new product introductions
Invest
$25,000
Receive
  • 25% off discount code to pocampo.com, valid for five years
  • Personalized thank you gift with Po Campo swag
  • Invitation to annual investor call
  • Receive early access to new product introductions
  • Lunch / coffee / video chat with Founder
Invest
$50,000
Receive
  • 25% off discount code to pocampo.com, valid for five years
  • Personalized thank you gift with Po Campo swag
  • Invitation to Fall 2021 Preview call
  • Invitation to annual investor call
  • Receive early access to new product introductions
  • Visit Po Campo in NYC and go for bike ride with team to see all their favorite landmarks and bike lanes, complete with dinner on us.

Why others invested

See all reviews (0) See all (0)

I have used the Po Campo bags for a number of years and given them as gifts. They are well made. The company shows creativity in the product design.

Profile picture of Elaine Siemsen
Elaine Siemsen
Investor
over 4 years ago

I love these bags. I have 4 of them for myself and have purchased them as gifts for friends. The bags are smartly designed and the variety is excellent.

Profile picture of Angela Steinkamp
Angela Steinkamp
Investor
over 4 years ago

I've purchased multiple Po Campo bags and have enjoyed all of them. As they have continued to grow and innovate the features of their product, I've made recommendations to multiple people who have also expressed appreciation for the connection of style and functionality of their bags. I think there is a great desire for these kinds of products and am excited to be part of the company growth!

Profile picture of JoBeth Hamon
JoBeth Hamon
Investor
over 4 years ago

About Po Campo

Legal Name
Po Campo, LLC
Founded
Jan 2009
Form
Illinois LLC
Employees
0
Website
pocampo.com
Social Media
Headquarters
Google Map location of of Po Campo
1177 6th Avenue Fifth Flr , New York, NY
Headquarters
1177 6th Avenue, Fifth Flr, New York, NY, United States 10036

Po Campo Team
Everyone helping build Po Campo, not limited to employees

Profile picture of Maria Boustead
Maria Boustead
Founder and CEO
Featured in Superheroes · Read
Maria is an avid city cyclist and industrial designer, bringing a design thinking approach to strategizing business growth. She sits on the Board of the League of American Bicyclists which advocates for better biking policy nationwide.
Profile picture of Allie Egan
Allie Egan
Advisory Board / Fmr CEO Cynthia Rowley
Profile picture of Sri Rajagopalan
Sri Rajagopalan
Advisory Board / SVP E-Commerce Revlon
Profile picture of Caroline Samponaro
Caroline Samponaro
Advisory Board / Head of Transit & Micromobility Policy Lyft
Profile picture of Todd Stockbauer
Todd Stockbauer
Advisory Board / Fmr CFO at Spyder Active Sports
Profile picture of Mike Zucker
Mike Zucker
Advisory Board / VP Product Marketing Samsonite
Profile picture of Katie Schoeben
Katie Schoeben
VP of Marketing
Profile picture of Marty Crandall
Marty Crandall
VP of Product
Profile picture of Cassie Benoit
Cassie Benoit
Customer Service and Shipping Manager
Profile picture of Rosael Torres-Davis
Rosael Torres-Davis
Social Media Manager
Profile picture of Robyn Fischer
Robyn Fischer
Director Paid Media
10 more team members
Maria Boustead
Founder and CEO
Allie Egan
Advisory Board / Fmr CEO Cynthia Rowley
Sri Rajagopalan
Advisory Board / SVP E-Commerce Revlon
Caroline Samponaro
Advisory Board / Head of Transit & Micromobility Policy Lyft
Todd Stockbauer
Advisory Board / Fmr CFO at Spyder Active Sports
Mike Zucker
Advisory Board / VP Product Marketing Samsonite
Katie Schoeben
VP of Marketing
Marty Crandall
VP of Product
Cassie Benoit
Customer Service and Shipping Manager
Rosael Torres-Davis
Social Media Manager
Robyn Fischer
Director Paid Media

Press

You can live the dream, and these entrepreneurs are the p...
New York Post
·
Nov 13, 2022

You don't need a corner office or ultra-lucrative gig to create a charmed career life. With grit, gumption and a little b...

Po Campo on GMA Deals and Steals: On the Go
YouTube YouTube
·
Jul 6, 2022

Tory Johnson shares some deals for those who are on the go and looking to stay active.SUBSCRIBE to GMA's YouTube page: ht...

How to Build Partnerships & Scale a MicroMobility Movemen...
Get Sh!t Done Get Sh!t Done
·
Feb 15, 2022

Here's what you're going to learn from Maria, founder of Po Campo: How to not fall in the "build it and they will come" t...

Today in Gear: The Day's Best Product News
Gear Patrol Gear Patrol
·
Nov 10, 2021

The bike bags featuring Visi-Hemp, the world's most reflective hemp fabric. Inspired by the bright dots lining your neare...

The 10 Best Commuter Backpacks for Carrying All You Need
Bicycling
·
Oct 18, 2021

We all want to ride a little bit more, and one of the best ways to do that is to use your bike for transportation . Pedal...

Gear of the Year: Ara Reflective Backpack
Bicycling Bicycling
·
Sep 28, 2021

From day one, the Ara felt softer as well as more broken-in than bags I’ve had a dozen years, thanks to Visi-Hemp, Po Cam...

Hip Hemp - Textile Insight
Formula4media
·
Aug 3, 2021

Micromobility is defined as people using bikes and/or scooters for short trips under five miles. Po Campo’s new City Ligh...

The Most Comfortable Face Masks for Working Out, Accordin...
Prevention Prevention
·
Mar 3, 2021

As gyms slowly reopen and warmer weather approaches, it's a great time to upgrade your exercise face mask-especially sinc...

Family Health and Fitness Products
Sandiegofamily Sandiegofamily
·
Mar 3, 2021

Health and Fitness Products! Check out these great fitness products to keep you and your family happy and healthy all yea...

Pivoting Amid COVID-19: Po Campo Cycling Bag founder, Mar...
Channel Mastery Channel Mastery
·
Feb 1, 2021

Po Campo CEO & founder, Maria Boustead discusses strategic channel shifting, product development and the cycling industry...

Po Campo gives kids their own cargo line w/ bike bags for...
Bikerumor Bikerumor
·
Jan 28, 2021

But for those looking for a fun way for their kid to carry their own water, Po Campo just released a line of kid-focused ...

Gear of the Year: Chelsea Trunk Bag
Bicycling Bicycling
·
Jan 7, 2021

The Chelsea Trunk Bag gets so many things right. It won’t flop over when not fully stuffed. It has only the pockets you n...

Extremely Chic Outdoor Gifts For Her Fresh Air Fun
The Social NY The Social NY
·
Dec 8, 2020

That Look Is So Outdoorable! Gear Up This Winter With These Outdoor Gifts For Her Have someone on your holiday Gift For H...

20 Awesome Cycling Gifts for Kids
Bicycling Bicycling
·
Dec 2, 2020

It all started when you were a kid. You got a bike, you learned how to ride it, and off you went. No matter what kind of ...

Time Out
Bike Snob NYC Bike Snob NYC
·
Nov 4, 2020

Nobody comes to this blog to read about the election, and I don't want to write about it, but as I rode my Hunter Biden b...

Bicycling Magazine's 100 Best Products
Po Campo Po Campo
·
Oct 30, 2020

The Chelsea Trunk Bag Makes The List Did they say the Chelsea Trunk Bag get's so many things right? I think they did. Bro...

Face Masks You Can Order from Outdoor Brands We Love
Outside Online Outside Online
·
Jul 31, 2020

While it's safe to say we're all living with more uncertainty, one thing is clear: if you're going out in public and will...

Need a Mask? These Outdoor Brands Make Them | GearJunkie
GearJunkie GearJunkie
·
May 28, 2020

Protect yourself, protect others, and rep your favorite outdoor brand at the same time with these face masks. Unless you'...

Boston Globe Likes The Kinga Handlebar Bag 2
Po Campo Po Campo
·
Apr 13, 2020

The Boston Globe gave a nice little nod to our Kinga Handlebar Bag 2 in Sunday's print and digital version of the "Here, ...

Show all
Logo of Po Campo

Po Campo

Po Campo successfully raised $82,650 from 157 investors on April 2, 2021
Profile picture of Angela Steinkamp
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Angela, Joe, Lyle, Christopher, fahad, and 152 others invested. 38 Reviews
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