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PuffCuff Updates
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Oct 23
2023

PUFFCUFF 2023 Q3 UPDATE

Dear Valued Investors,

As we wrap up the third quarter of 2023, we are filled with gratitude for the milestones and achievements PuffCuff has celebrated. Over the past few months, our gross revenue reached $83,523, with an average order value of $26.01. We successfully processed 2,917 orders and are particularly proud of our returning customer rate of 20.95%. Our global reach remains robust, with our primary markets being the US, Germany, UK, India, and Canada. The ORIGINAL Pack, JUNIOR Pack, Refillable 360° Spray bottle, MINI Pack, and MICRO Pack have stood out as our top-selling products this quarter.

This year, we commemorated our 10-year anniversary, an emblem of our enduring dedication and innovation. We enriched our team with the addition of a new fractional CFO and fostered pivotal retail partnerships with esteemed outlets like TJ Maxx & Marshall’s. The launch in independent pharmacies and our collaboration with National Source Distributors for Ameris Borgen's e-Marketplace have also been major strides. Moreover, we were active participants in diverse events such as the Black Business Month, NBA Summer League & Amazon Accelerate with BBA, and the 2023 Cosmoprof Las Vegas. Our collaboration with US Bank & Evalon for "OPEN FOR SMALL BUSINESS", graced by MUSIQ SOULCHILD, along with features in the Fall 2023 edition of Beauty Consultant Magazine and Spa & Beauty Today, have solidified our presence in the industry.

Please vote for PUFFCUFF as your favorite small business of Atlanta in "OPEN FOR SMALL BUSINESS," sponsored by Evalon & Musiq Soulchild by clicking here: https://bit.ly/3rpedNO Contest closes on 11/11/23.

However, the journey this year wasn't without its challenges. The Apple iOS privacy update took us by surprise, substantially impacting our revenue and hindering our ability to acquire new customers. But adversity has always been a catalyst for our innovation. We swiftly pivoted our marketing strategy to accentuate our Amazon store, and by securing additional retail placements, we managed to maintain a semblance of stability in these uncertain times. We deeply appreciate and recognize the value of patience and resilience during such phases. The insights from our new business advisors, the unwavering commitment of our core team, and the strength of our extended entrepreneurial network are ushering in a wave of positive transformation. We remain unwavering in our dedication, beliefs, and the spirit to overcome any obstacle.

Thank you for your enduring trust and support in PuffCuff. We eagerly anticipate what the future holds and remain devoted to sharing our journey with you.

Warm regards,

Ceata E. Lash, Founder, Inventor & CEO of PuffCuff

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Ceata Lash
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Wilford Earl Ford Jr
almost 3 years ago
Congrats
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Bonnie Poulsen
almost 3 years ago
Have you tried to sell through Avon? They have greatly expanded their line of products and might be another opportunity for sales.
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Ceata Lash @bonnie-poulsen Thank you so much for that suggestion. I will definitely be checking out Avon.
Almost 3 years ago
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