Pure Culture Beauty

Problem

One-size-fits-all skincare does not work

Solution

The future of
skincare is personal

We’re replacing generic, one-size-fits-all skincare with targeted formulas that are made to work for your skin. And we’re doing it in a clean, sustainable & inclusive way.

Product

Skincare that's simple, effective, and made for you

To start, customers purchase one of our custom skincare kits. Each kit includes a skin test (ships first so customers can test their skin at home) and choice of skincare formulas that are personalized for their skin needs and goals.

How it works:

Product key benefits

We currently offer five types of custom formulas including cleansers, serums, moisturizers, toners and spot treatments.

Traction

Target, CVS launch
& future expansion

Since launching our omnichannel strategy in 2021, our revenue has increased 6X, with new customer growth continuing to accelerate in 2023.

Our online store has a high conversion rate of 5%+ (the industry avg. conversion rate for skincare brands is 2-3%) and $30 cost per acquisition (70% less than the industry avg. CPA of $100). With our current traction, we are projecting $3M in annual sales in 2024 and $10M in 2026.

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In addition to acquiring new customers, we have a very
healthy repeat purchase rate

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We've received incredible press coverage from hundreds of publications, including:

Customers

100% of reviewers would recommend us to a friend

Custom skincare appeals to all ages

We know our customers:
zero-party data insights

We gather information about our customers' skin concerns, skin type, sensitivity, lifestyle, preferences, and more. By collecting and analyzing this zero-party data, we can better understand our customers' needs and tailor our products and services to meet their unique requirements.

Business model

Attractive, unique
business model

Market

Timely opportunity in a $240B global market

Skincare is a massive, growing market — global sales are projected to be $240B by 2030 with a CAGR of +5%.
The personalized skincare market is growing 2X as fast, with a CAGR of +11.2%.

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Pure Culture Beauty is perfectly positioned to deliver on the key drivers of growth for the skincare market including:

Competition

Delivering on
consumer demands

Pure Culture Beauty delivers a high-quality personalized skincare experience, using only responsibly sourced, clean ingredients at an affordable price.

Vision and strategy

Positioned for rapid growth, cost efficiency & profitability

Over the next few years, we'll be strategically expanding Pure Culture Beauty across the US and Canada, and then expanding globally. We'll focus product innovation within our existing custom skincare category to start, and then bring customization to other beauty categories. We're on track to break even by end of 2025.

Impact

The cosmetics industry produces > 120 billion units of packaging every year,

and 79% of plastic is landfilled,
littered, or incinerated.

We are on a mission to change that — with made-for-you formulas created from responsibly sourced clean ingredients in sustainable packaging, so nothing goes to waste.

Funding

Funding our next
stage of growth

We've bootstrapped with only $1.7M of angel and friends and family investment for a proof of concept and our initial US retail launch.

The objective of our capital raise is to give the community an opportunity to be part of our growth journey. The raise will be used to drive our growth through market expansion, affiliate program, and personalization innovation.