The "Sleep Doctor," Dr. Michael Breus, shares his favorite products for a better night's sleep during stressful times-bas...
Problem
Insufficient sleep adversely affects health & wellbeing
The CDC reports that 1 in 3 adults don't get enough sleep. Insufficient sleep has profound consequences for health & wellbeing. An increasing amount of research suggests that not getting enough sleep (defined by the CDC as 7 hours a night) increases our risk of diseases, including obesity and diabetes. Sleeplessness can also trigger mental illnesses, including depression, ADHD, anxiety disorders, and even suicide.
Solution
Restflix: Scientific backed streaming service
Restflix is specifically designed to help aid rest and sleep by using a proven and exciting sound therapy – binaural beats – that harnesses the brain's responsiveness to sound. As you listen, your brain "tunes in" to this new frequency and triggers a slow-down in brainwave activity. This results in melatonin production, which regulates your sleep.
Product
Designed for better and deeper sleep
Using the latest sleep-enhancing methods, Restflix provides users with calming sleepscape visuals, soothing binaural beats, sleep meditations, bedtime stories and more that ease users into new sleep patterns, combats insomnia, and improves overall health.
All that’s needed is to download our app on smart TVs, Roku, FireTV, Apple TV, iOS, Android, and more.
How it works.
1. Download the Restflix app
2. Start your free 7 day trial
3. Begin accessing 1000+ hours of content designed to achieve better sleep.
Watch on your tv or listen on your phone. It's that easy!
Traction
Product-market fit with 20% MoM growth
Restflix is in a period of intense growth and retaining users across the world. Our media presence has generated massive interest in our product and we are scaling rapidly with strategic partnerships within the health and wellness market.
Since inception in late 2020, we've made over $100K in ARR with 20% MoM growth and been featured on CNN and the Rachael Ray Show and named One of the Best Sleep Apps by CNN and LIVESTRONG.COM.
Commended by the biggest media companies in the world
Customers
Loved by sleep enthusiast and users
People love Restflix. We have received tremendous praise for our commitment to delivering a high quality content to ensure better sleep.
Business model
Highly scalable subscription based revenue
Our revenue model is subscription based. Restflix allows users to subscribe on an annual basis after a 7 day free trial.
Our average subscription profit margins are 30-40%, and our goal is to reach 150k subscribers over the next 24 months.
Our costs of acquisition are only a fraction of the lifetime value of our users, making our unit economics infinitely scalable.
Market
A $63.7B addressable market
The global market for sleep aids and technologies was worth $63.7B+ in 2020 and is growing a CAGR of 6.32%. It is projected that the sleep aid market will be worth $91.5B+ by 2025. Restflix is positioned to tap into this global need.
Competition
A league of our own
Restflix is turning an omnipresently popular concept (the sleep app) into an effective and consistent platform. Within the "calm space" apps currently on offer, Headspace dominates this category. However, this is a rapidly growing market sector with ample space for a new competitor to emerge.
Technology and innovation are truly what sets Restflix apart. Our use of scientifically backed binaural beats and our video streaming options significantly differentiate Restflix within this category.
Vision and strategy
Creating an unparalleled sleep experience
Restflix is building a platform to drive the $64B sleep aid market. By focusing on better and deeper sleep, Restflix has the potential to acquire millions of subscribers.
Our goal is to have 50K+ app subscribers by EoY 2021 and 150k subscribers over the next 24 months, helping people across the world access better and deeper sleep.
Funding
Bootstrapped our way to success
Restflix has been entirely bootstrapped to date. We are now raising to support expansion and continued growth.
Founders
As an insomniac, I built Restflix to solve a problem I understood personally
Founder and CEO of Restflix, Kevin Hillman is obsessed with redefining the sleep market. He has won multiple awards and was recently named a 40 under 40 award winner by the Business Observer. Kevin is a seasoned veteran of the video and tech industry with over 10 years of experience developing video teams to target marketplace opportunities and video syndication deals. Hillman served as the president of Powr, a video syndication, and monetization platform, before launching Restlix.
"I believe anything you're going to do, you have to be bought into it and be a user yourself. You want to provide a service or value to people you actually believe in."
-- Kevin Hillman, Restflix