Highlights

• Rucept is revolutionizing single platform automation of design, product creation, multi-channel retail listing, manufacturing and global customer fulfillment.
• Made to help enterprise level content creators sell in a $1,600+ billion global apparel and retail market [Add sources?]
• Zero warehousing or inventory, distributed meta-network of print-on-demand factories. 
• Founders with background in e-commerce, fashion, big data, and entertainment.
• Axilor Ventures Startup Accelerator S’17 batch [S 2017 instead of S’17 - make year formatting consistent throughout the document]
• Winner Mumbai Startups Fest Pitch 2017 [How many people participated?]
• Over 10,000 inventory-free products listed on Amazon [add the hyperlink to one of the products?]

Problems

Merchandising retail is big, clunky and full of friction - content creators struggle to monetize, while print on demand factories run under capacity

While print on demand is a great way to get art and prints on products, finding the right prices, aligning the content to product, publishing, pushing catalog to sites like Amazon, Etsy and Snapdeal, and figuring out fulfillment globally is a massive time sink - trust us we’ve gone through this.     

We want content creators to focus on making great content, and we’ll handle the rest.

On the other side, American manufacturers of apparel and accessories are running under capacity. We aim to bring them more business by expanding their customer base through new content creators who welcome a frictionless experience.

Rucept reduces the content-product-list-fulfill lifecycle by 75%, offering a single platform solution. If you have an audience online, simply connect your images and cash in on payments worldwide

Solutions!

Rucept - short for Retail Universe Concept - is the single platform for content creators large and small to effortlessly monetize through product

Rucept removes the need to have dozens of accounts on various platforms just to get your content based product to the world. It is the first truly accessible platform between content creators and their customers. In addition, Rucept is experimenting with never before seen procedurally generated products: Apparel and accessories which are generated based on data volunteered by social media users. Product creation through machine learning to maximize contextual relevance, and more sales.

• Removes all the middleman

Thanks to the single platform, you don’t need to sign up for different platforms to get the best prices to publish your products worldwide. One login to sell to the world. Costs saving of 50% and time savings of 75>#/p###

• Makes the most of the market

Rucept aggregates and tags social media and retail feedback to help get the most relevant content on products to sell to interested online consumers as opposed to expensive mass marketing. Niche audiences are huge drivers of sales and Rucept helps you find them.

• Literally brings more money for art and artists old and new

Legacy creative content like comics, cartoons, classic art, find new revenue channels and emerging pop content quickly monetizes with relatively less time and money spent.

How it works:

1. Clients log into Rucept and drop in images.

2. They generate products, select marketplaces and prices, and list! Pay as you go service.

3. Customers see products as per relevance and purchase, print on demand factories closest to them fulfill and ship

Traction

Over 10,000 print on demand products online through automation, thousands of dollars in sales with zero marketing.

With zero inventory, warehousing and from a purely automated content to product catalog, Rucept has managed to sell in India and USA on Amazon.com, Snapdeal and Flipkart.

• 5.8x organic SALES growth from May 2016 - July 2016
• Integrated with over 40 factories in US, China, and India for global fulfillment through API or direct partnership.
• Increased integrated product offerings from 5 design templates to 200+

Business Model

Two2 revenue sources

Rucept makes money twice:

• Platform Services where we help clients Design -> Catalog -> List, with 30% net profit

• Revenue from sales of apparel and merchandise, where we keep 10% of net profit

Additionally, Rucept sources Creative Commons 0 license media for its own brand outlet, so we can keep 100% of net profit from sales of our company catalog.

Customers

Rucept has over a hundred customers from Amazon and other e-retailers, all from a print on demand catalog with no inventory

Nearly all our early traction has been simple, high quality phone cases, and we’ve added nearly 200 product templates to our offering since them (catalog formation and uploads pending).

Rucept has also brought in revenue from artists who have earned commissions from simply submitting art and earning revenue.

Market

Content to Product is a relatively untapped, $5.7BN Total Addressable Market

There are 16,000 social channels by content creators with over 1mm subs / visitors. If 1 in 1000 visitors (0.1% conversion) per month spends $30, we’re looking at a $5.7bn or billionBN market. Ecommerce science proves this to be a very conservative estimate And this is JUST for North America.

Our strategy is to integrate with their content deployment schemas to push out product as soon as content goes live, turning visitors into customer.

Competition

Rucept is an unique position where it aggregates the services of several other in the print on demand, multichannel listing, and fulfillment space. Since no one of these companies do all the things, Rucept is uniquely placed Rucept does not have a true competitor as far as a holistic, integrated platform goes.

With Rucept, the sum of all solutions provided is faster and more cost effective than each one individually.  

Previous Investors

SeedPlanner has raised a $100,000 seed round in June 2015 from prominent industry investors at $800k valuation: StarFarm and H-FARM.

What's Next

On track to launch Rucept Public Beta by March 2018

Our version 1 was a command-line undertaking which brought in sales and cash - unique for an early stage company. We’ve collected a lot of valuable market and user feedback and implemented it into a platform launch before the summer spending season.

• March 2016: Experimented with early technology, saw sales, continued selling

• April 2017: Accepted into startup accelerator for product direction and mentorship

• July 2017: Finalist on Meet The Drapers, airing on Sony Entertainment Television

• October 2017: Buildout of API integrations, auto listing, and other proprietary technology

• March 2018: Launch Public Beta

• April 2018: Begin enterprise clients campaign

If we reach our stretch goal of $100K, we will budget for marketing to attract enterprise level customers and accelerate our procedurally generated product AI.

Final call to action

Retail is changing. Manufacturing is getting distributed. Art is consumed in new ways. Join Rucept at the core of this billion dollar revolution. 

Together we will transform how shopping works for the better of - manufacturers, creators and consumers.