Rule Breaker is thrilled to announce that we've added two industry experts to our executive leadership team, both with deep experience in growing natural CPG companies. Michael Fox joins Rule Breaker Snacks as Director of Sales. His experience includes owning several natural foods stores, as well as serving as Store Team Leader at Whole Foods and Store Director at Wild Oats before moving into the brand side of sales, most recently as Director of National Sales at Biokleen Industries. Previous to that, he has a long history of success in the food industry with brands such as Eden Foods, Glutino and Ian’s Natural Foods. Michael brings experience developing and implementing promotional programs for distributors, conventional supermarket, buying organizations, big box and independently owned natural food stores. In his new role, Michael will be primarily focused on the grocery channel, specifically growing the brand’s supermarket presence at a regional and national level. Michael is the perfect fit for Rule Breaker Snacks, and we are excited to have his help taking our brand to the next level and beyond!

We've also named Peggy O’Shea Kochenbach MBA, RDN, LDN as Rule Breaker's Director of Marketing. Peggy has been working with us since 2017, overseeing public relations and social media efforts that helped the brand achieve exponential growth in brand awareness, expanded social media presence and sales growth of more than 800%. A Registered Dietitian Nutritionist with a MBA, Peggy brings many diverse and essential skills to our team. She has over twenty years of experience leading integrated marketing programs for food brands such as Dannon, General Mills, Ian’s Natural Foods, Lindt USA and Starbucks. In her new role, Peggy will lead strategic marketing, branding and communications initiatives targeted at rapid growth in brand awareness and sales.  We are extremely lucky to have someone of her caliber and skill set on our team.